Email List Shopify Apps — Full Market Share Table
All tracked email list Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Pop Convert ‑ Pop Ups, Banners | 55.38% | 2.44 | Declining |
| 2 |  BFCM PopUp & Pop Up Discount | 27.32% | 13.60 | Climbing |
| 3 |  Omnisend Email Marketing & SMS | 11.46% | 8.63 | Declining |
| 4 |  CWILL Popup Email Marketing | 4.62% | 3.00 | Declining |
| 5 |  Alia: Email & SMS Popups | 0.53% | 0.05 | Climbing |
| 6 |  Mori Scratch Card Popup | 0.39% | 0.34 | Climbing |
| 7 |  1CP: Email Popup & Spin Wheel | 0.20% | 0.08 | Climbing |
| 8 |  GSC Popup, Email Pop Up | 0.03% | 0.01 | Climbing |
| 9 |  Recomma: Product Quiz Builder | 0.02% | 0.02 | Climbing |
| 10 |  Sam FOMO: Sales Pop Up & Proof | 0.02% | 0.02 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Pop Convert ‑ Pop Ups, Banners holds 55.4% share of email list app installs — 28.1pp ahead of BFCM PopUp & Pop Up Discount (27.3%).
- Top 3 apps (Pop Convert ‑ Pop Ups, Banners, BFCM PopUp & Pop Up Discount, Omnisend Email Marketing & SMS) account for 94.2% of all email list install share — a concentrated market.
- BFCM PopUp & Pop Up Discount is gaining share fastest this month (+13.60pp) — the largest single gainer among the top email list apps by share.
- Omnisend Email Marketing & SMS is losing share fastest (-8.63pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email List Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email list Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Pop Convert ‑ Pop Ups, Banners | 55.0%3.60 | 53.3%1.68 | 56.5%3.23 | 58.0%1.42 | 54.3%3.68 | 54.9%0.65 |
| BFCM PopUp & Pop Up Discount | 2.4%0.22 | 2.4%– | 5.7%3.29 | 4.0%1.69 | 13.4%9.41 | 27.7%14.32 |
| Omnisend Email Marketing & SMS | 4.7%0.25 | 4.5%0.20 | 7.7%3.20 | 17.4%9.74 | 18.1%0.64 | 11.5%6.57 |
| CWILL Popup Email Marketing | 37.6%3.84 | 41.8%4.17 | 29.6%12.16 | 19.7%9.88 | 13.5%6.25 | 4.6%8.84 |
| Alia: Email & SMS Popups | 0.1% | 0.2%0.02 | 0.3%0.16 | 0.4%0.08 | 0.4%0.03 | 0.5%0.09 |
Key Insights:
- Pop Convert ‑ Pop Ups, Banners's share contracted from 62.4% → 54.9% over the charted period.
- Of the top 5 tracked email list apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Email List Shopify Apps by Country
Per-country market share rankings for email list Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Pop Convert ‑ Pop Ups, Banners | Pop Convert ‑ Pop Ups, Banners | Pop Convert ‑ Pop Ups, Banners | BFCM PopUp & Pop Up Discount | Pop Convert ‑ Pop Ups, Banners |
| 2 | BFCM PopUp & Pop Up Discount | BFCM PopUp & Pop Up Discount | BFCM PopUp & Pop Up Discount | Pop Convert ‑ Pop Ups, Banners | BFCM PopUp & Pop Up Discount |
| 3 | Omnisend Email Marketing & SMS | Omnisend Email Marketing & SMS | CWILL Popup Email Marketing | CWILL Popup Email Marketing | Omnisend Email Marketing & SMS |
| 4 | CWILL Popup Email Marketing | CWILL Popup Email Marketing | Omnisend Email Marketing & SMS | Omnisend Email Marketing & SMS | CWILL Popup Email Marketing |
| 5 | Alia: Email & SMS Popups | Alia: Email & SMS Popups | GSC Popup, Email Pop Up | Alia: Email & SMS Popups | Mori Scratch Card Popup |
Key Insights:
- Pop Convert ‑ Pop Ups, Banners leads email list apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Pop Convert ‑ Pop Ups, Banners leads worldwide, but China bucks the trend — BFCM PopUp & Pop Up Discount leads there.
Top 5 Apps in Email List
- Pop Convert ‑ Pop Ups, Banners — Leads email list apps with 54.9% install share, rated 4.9★ — losing share this month.
- Alia: Email & SMS Popups — Holds 0.5% of email list app install share, rated 4.6★ — gaining share this month.
- BFCM PopUp & Pop Up Discount — Holds 27.7% of email list app install share, rated 4.9★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 11.5% of email list app install share, rated 4.7★ — losing share this month.
- Mori Scratch Card Popup — Holds 0.4% of email list app install share, rated 5.0★ — gaining share this month.
Email List Shopify Apps — Frequently Asked Questions
1. Which email list app has the highest market share on Shopify?
Pop Convert ‑ Pop Ups, Banners dominates the email list category on Shopify with 55.4% of installs — 28.1pp ahead of BFCM PopUp & Pop Up Discount. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for email list Shopify apps?
For email list (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email list apps are gaining market share on Shopify?
BFCM PopUp & Pop Up Discount is gaining email list app market share fastest this month, up +13.60pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email list apps are losing market share on Shopify?
Omnisend Email Marketing & SMS has lost the most market share this month among email list apps (-8.63pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email list Shopify app installs?
United States drives the largest share of email list app installs at 30.9%, followed by United Kingdom at 10.1% and India at 5.7%. Use the country picker on the third card to compare market leaders by country.
6. How many email list apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email list apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
