Omnisend Email Marketing & SMS by Omnisend

Create email marketing campaigns quickly. Use popups to collect more email addresses and increase sales. Send emails, newsletters, and text messages. Increase your subscriber base using popups.

4.8

(2,875)

Free
$16/month
$59/month
XY
1

CONCHUS - Natural Soap & Skincare, United Kingdom

7/31/2025

After much research I decided to move my email marketing, after 7 years with Mailchimp, to Omnisend. It promised so much, especially it's strong integration and powerful tools for Shopify. THIS PLATFORM DOES NOT FULLY INTEGRATE WITH SHOPIFY. I spent DAYS and DAYS and DAYS creating all my automated flows, only to realise that Omnisend hadn't sync'd my customer order data fully. I have customers who have ordered 22 times in Shopify, only showing 3 in Omnisend, I have customers who have ordered 15 times in Shopify only showing 1 in Omnisend - every customer I have looked into does not show the correct order number, so this means ALL my segments and triggers DO NOT WORK correctly. I have spent HOURS and HOURS and HOURS on the Omnisend live chat, i've spoken to 6 or 7 different people, who all took my on a wild goose chase making changes to my segment and email triggers, even though I mentioned several times that I didn't see what difference this would make if the actual order data wasn't correct. I was dismissed, and as they are 'experts' went along with all the changes they progressively asked me to make, and guess what, NONE OF IT WORKED because the customer order data isn't correct!!! It's been passed to technical teams, developers, etc and still it's not correct. I've paid for my membership for 3 months upfront (as a small business this is a lot!), I emailed them separately begging for help over a week ago and have had no reply, and now my live chat contact has gone quiet. I'm behind in all areas of my business as this has taken up so much of my time - JUST AVOID.

1 of 5

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72 customers chose this

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Omnisend Email Marketing & SMS Charts

Track Omnisend Email Marketing & SMS's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.

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Pros and Cons

Pros and Cons of Omnisend Email Marketing & SMS

Pros

User-Friendly Interface: The app is consistently praised for its intuitive and easy-to-navigate design.

Exceptional Customer Support: Many users highlight quick, knowledgeable, and helpful responses from support staff.

Powerful Automation Features: Advanced segmentation and workflow automation are frequently mentioned as standout features.

Beautiful Templates: Users appreciate the professional and customizable email templates.

Cons

Pricing Structure Issues: Some users criticize unexpected price hikes and unclear billing practices.

Technical Glitches: Occasional reports of bugs, especially with older devices or specific integrations.


Screenshots


About the App

Send emails, newsletters, and text messages. Increase your subscriber base using popups.

  • Email marketing solution: Effortlessly design and send email advertisements, newsletters, and worldwide SMS campaigns.
  • Email Marketing Strategies: Expand your email list using exit-intent popups, spin-to-win, and various other signup forms.
  • Summer Sales Templates: Pre-made Summer Sales email marketing templates available, no coding required.
  • Cart Recovery Setup: Set up abandoned carts, welcome and browse abandonment with just a single click.
  • Powerful Marketing Automations: Use over 20 pre-made automations to customize your approach and increase your sales.

Keywords

email marketing Shopify apps
SMS marketing Shopify apps
abandoned cart Shopify apps
popup forms Shopify apps
newsletter templates Shopify apps
exit-intent popups Shopify apps
spin-to-win Shopify apps
product reviews Shopify apps
social proof Shopify apps
welcome emails Shopify apps
browse abandonment Shopify apps
Summer Sales templates Shopify apps
global SMS campaigns Shopify apps
email list growth Shopify apps
cart recovery Shopify apps

Key Features

  • Effortlessly design and send email advertisements, newsletters, and worldwide SMS campaigns.
  • Expand your email list using exit-intent popups, spin-to-win, and various signup forms.
  • Access pre-made email templates for seasonal sales without any coding required.

Pricing

Omnisend Email Marketing & SMS Pricing Plans

FREE

$0/month

  • 500 emails/month

  • 500 web push notifications/month

  • Global SMS ($1 in free credits to try)

  • 250+ customizable email templates

  • Popups and signup forms

STANDARD

$16/month

  • EVERYTHING in Free plan, plus:

  • 6,000 emails/month

  • Unlimited web push notifications

  • Global SMS ($1 in free credits to try)

  • 24/7 priority support

PRO

$59/month

  • EVERYTHING in Standard plan, plus:

  • Unlimited emails

  • Bonus SMS credits equal to monthly fee

  • Advanced reporting

  • Personalized product recommender

Not sure which plan to pick? Discuss FREE or STANDARD plans with us, learn about custom pricing, or get a demo.

Here's an overview of Omnisend Email Marketing & SMS costs for each of the plan(s):

The app has 3 pricing plans: 1 free and 2 paid. The free plan(s) offered by Omnisend Email Marketing & SMS: (FREE). The paid plan(s) offered by Omnisend Email Marketing & SMS: (STANDARD, PRO).

The details of the plan(s) are outlined below:

FREE: This plan is free forever, incurring no subscription costs. It offers a wide range of features like 500 emails/month, 500 web push notifications/month, Global SMS ($1 in free credits to try), 250+ customizable email templates, Popups and signup forms, Pre-built workflows and automations, 24/7 live support.

STANDARD: The STANDARD plan costs $16 and has no free trial period. The plan offers a host of features, including EVERYTHING in Free plan, plus:, 6,000 emails/month, Unlimited web push notifications, Global SMS ($1 in free credits to try), 24/7 priority support, Customer Success Manager from $400/month.

PRO: The PRO plan costs $59 and has no free trial period. The plan offers a host of features, including EVERYTHING in Standard plan, plus:, Unlimited emails, Bonus SMS credits equal to monthly fee, Advanced reporting, Personalized product recommender, Customer Success Manager from $400/month.

Omnisend Email Marketing & SMS Price Summary
Pricing summaryFree to install
Total Pricing Plan(s)3
Number of free plan(s)1
Number of paid plan(s)2
Cost of Paid Plan(s)$16, $59
Free trial availableNo

For further information regarding Omnisend Email Marketing & SMS app pricing plans, see the official website.

Omnisend Email Marketing & SMS Shopify App Discounts

If you are looking for discounts on Omnisend Email Marketing & SMS app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with Omnisend to secure better deals on the Omnisend Email Marketing & SMS app exclusively for you.

*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.

Contact Us For a Discount
Coming Soon

Testimonials

What our users say about Omnisend Email Marketing & SMS

After much research I decided to move my email marketing, after 7 years with Mailchimp, to Omnisend. It promised so much, especially it's strong integration and powerful tools for Shopify. THIS PLATFORM DOES NOT FULLY INTEGRATE WITH SHOPIFY. I spent DAYS and DAYS and DAYS creating all my automated flows, only to realise that Omnisend hadn't sync'd my customer order data fully. I have customers who have ordered 22 times in Shopify, only showing 3 in Omnisend, I have customers who have ordered 15 times in Shopify only showing 1 in Omnisend - every customer I have looked into does not show the correct order number, so this means ALL my segments and triggers DO NOT WORK correctly. I have spent HOURS and HOURS and HOURS on the Omnisend live chat, i've spoken to 6 or 7 different people, who all took my on a wild goose chase making changes to my segment and email triggers, even though I mentioned several times that I didn't see what difference this would make if the actual order data wasn't correct. I was dismissed, and as they are 'experts' went along with all the changes they progressively asked me to make, and guess what, NONE OF IT WORKED because the customer order data isn't correct!!! It's been passed to technical teams, developers, etc and still it's not correct. I've paid for my membership for 3 months upfront (as a small business this is a lot!), I emailed them separately begging for help over a week ago and have had no reply, and now my live chat contact has gone quiet. I'm behind in all areas of my business as this has taken up so much of my time - JUST AVOID.

CONCHUS - Natural Soap & Skincare
United Kingdom

Great assistance from Baarath! Very responsive and helpful! Thank you

La Sierra
Australia

Once you get the hang of it. It's great. Awesome customer's support

M'Ora
United Kingdom

Trusted By

Trusted by the best Shopify stores

CONCHUS - Natural Soap & Skincare

United Kingdom

La Sierra

Australia

M'Ora

United Kingdom

Olivia Joy Studio

United States

Retro Navy Outfitters

Australia


Create email marketing campaigns quickly. Use popups to collect more email addresses and increase sales.

Complete Online Sales Marketing

Easily integrate with Shopify in one click, transfer data smoothly, and use built-in email templates & workflows for quick setup.

Boost Sales Automatically

Each sequence necessary to greet, recover abandoned carts, upsell, reactivate, and engage your customers via email, SMS, and push notifications for sales growth.

Begin without paying, use it all!

Use email marketing, SMS & push features on any plan to grow your business. All features are accessible without any trial period.


Comparison

Top Omnisend Email Marketing & SMS Alternatives Detailed Comparison

The table below highlights the crucial differences between Omnisend Email Marketing & SMS and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Omnisend Email Marketing & SMSOmnisend Email Marketing & SMSView on Shopify
Shopify FormsShopify FormsView on Shopify
General Information
Ratings
4.8(2,826 reviews)
4.2(421 reviews)
Developed byOmnisendShopify
Launch Date3/10/201411/1/2022
PricingFree, $16/month, $59/monthFree
ObjectiveSend emails, newsletters, and text messages. Increase your subscriber base using popups.Collect customer data to expand your marketing list.
CategoriesEmail marketing, Pop-upsEmail marketing, Pop-ups
Key Features & Highlights
PurposeCreate email marketing campaigns quickly. Use popups to collect more email addresses and increase sales.Use Shopify's personalizable email capture tool to expand your marketing list and attract new leads.
Features List
  1. Effortlessly design and send email advertisements, newsletters, and worldwide SMS campaigns.
  2. Expand your email list using exit-intent popups, spin-to-win, and various signup forms.
  3. Access pre-made email templates for seasonal sales without any coding required.
  1. Capture leads with customizable pop-ups, in-line forms, or overlays.
  2. Offer discounts to incentivize customers to share their contact details.
  3. Collect custom data fields like emails, phone numbers, or metafields.
Highlights
  1. Works with the latest themes
  1. Works with the latest themes
User Reviews and Ratings
Recommended %94.0%73.9%
Pros
  1. The app is consistently praised for its intuitive and easy-to-navigate design.
  2. Many users highlight quick, knowledgeable, and helpful responses from support staff.
  3. Advanced segmentation and workflow automation are frequently mentioned as standout features.
  4. Users appreciate the professional and customizable email templates.
  5. The app is noted for its seamless and fast setup, especially with Shopify.
  6. Several users find the pricing competitive compared to alternatives like Mailchimp or Klaviyo.
  7. Regular updates and new functionalities are well-received by users.
  8. The app is described as fast, reliable, and efficient in handling campaigns.
  9. Users value the detailed and actionable marketing insights provided.
  10. Those switching from other platforms report smooth transitions and better experiences.
  1. The app is frequently praised for its simplicity and intuitive setup.
  2. Users appreciate the ability to personalize forms, including colors, fonts, and fields.
  3. Seamless compatibility with Shopify Flow, Email, and Discounts enhances functionality.
  4. The app’s cost-free nature is a significant advantage for many users.
  5. Many report increased email subscriptions and customer engagement.
  6. Flexibility in form display options is well-received.
  7. The forms are noted for their clean, polished look.
  8. Users highlight the fast and straightforward installation process.
  9. Integration with Shopify Flow for tagging and automation is valued.
  10. The app is described as fast and reliable for basic form needs.
Cons
  1. Some users criticize unexpected price hikes and unclear billing practices.
  2. Occasional reports of bugs, especially with older devices or specific integrations.
  3. A small number of users faced account suspensions due to email bounce issues.
  1. Lack of multilingual functionality is a major drawback for non-English stores.
  2. Frequent reports of form errors, saving issues, and display problems.
  3. Inability to easily export or manage form submissions frustrates users.
  4. Forms reappear even after being closed, disrupting user experience.
  5. Users struggle with limited CSS control and inconsistent design options.
Pricing and Plans
Total Pricing Plans30
Free PlanAvailableNot available
Free TrialNoNo
Technical Information
Rating
4.8
4.2
Total Reviews2,875457
Launch Date3/10/201411/1/2022
SD Points672252

More Details About Omnisend Email Marketing & SMS

Looking to install Omnisend Email Marketing & SMS app on your store?

ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.

Why Choose ShopDigest?

  • Highly experienced and vetted team for successful app installation
  • Assured support and guidance throughout the installation and beyond
  • Customized services to meet unique business needs
  • 30-day no questions asked refund policy
  • Lowest pricing guaranteed (starts at just $10/hour)

Customer Reviews

3.4
2875 total reviews
5
2577
4
124
3
18
2
26
1
130

Omnisend Email Marketing & SMS has an overall rating of 4.7 stars from a total of 2875 reviews on the Shopify app store. Of these, 2701 (93.9%) are positive, 18 (0.6%) are neutral, and 156 (5.4%) are negative*.

*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.

CONCHUS - Natural Soap & Skincarefrom United Kingdom
July 31, 2025

After much research I decided to move my email marketing, after 7 years with Mailchimp, to Omnisend. It promised so much, especially it's strong integration and powerful tools for Shopify. THIS PLATFORM DOES NOT FULLY INTEGRATE WITH SHOPIFY. I spent DAYS and DAYS and DAYS creating all my automated flows, only to realise that Omnisend hadn't sync'd my customer order data fully. I have customers who have ordered 22 times in Shopify, only showing 3 in Omnisend, I have customers who have ordered 15 times in Shopify only showing 1 in Omnisend - every customer I have looked into does not show the correct order number, so this means ALL my segments and triggers DO NOT WORK correctly. I have spent HOURS and HOURS and HOURS on the Omnisend live chat, i've spoken to 6 or 7 different people, who all took my on a wild goose chase making changes to my segment and email triggers, even though I mentioned several times that I didn't see what difference this would make if the actual order data wasn't correct. I was dismissed, and as they are 'experts' went along with all the changes they progressively asked me to make, and guess what, NONE OF IT WORKED because the customer order data isn't correct!!! It's been passed to technical teams, developers, etc and still it's not correct. I've paid for my membership for 3 months upfront (as a small business this is a lot!), I emailed them separately begging for help over a week ago and have had no reply, and now my live chat contact has gone quiet. I'm behind in all areas of my business as this has taken up so much of my time - JUST AVOID.

La Sierrafrom Australia
July 30, 2025

Great assistance from Baarath! Very responsive and helpful! Thank you

M'Orafrom United Kingdom
July 28, 2025

Once you get the hang of it. It's great. Awesome customer's support

Olivia Joy Studiofrom United States
July 25, 2025

If anything happens in life that takes you away from your store and omnisend for more than 6 months, they delete everything. Every campaign along with every email you've acquired. I used omnisend for about 9 years and loved it until life got in the way and they deleted all of my hard work and contacts. I do not recommend using their marketing services.

Retro Navy Outfittersfrom Australia
July 25, 2025

A terrific and very intuitive platform that helps me reach my subscribers as and how, and when I need to. I'm really enjoying the ease of use and all the various layouts, design features and click'n'drag options. Very very happy!


Video Demo and Screenshots

Product Video

Omnisend Email Marketing & SMS Demo

Product Screenshots

Omnisend Email Marketing & SMS screenshot 1
Omnisend Email Marketing & SMS screenshot 2

Installation Steps

How to install Omnisend Email Marketing & SMS on your Shopify store

1

Find your app

Use filters like pricing, availability, and features to find the perfect match for your store's needs.

2

Get a personalized setup plan

Our team will create an installation plan based on your current store setup, goals, and requirements.

3

Install at your own pace

Perfect your store's functionality without the pressure to move on until you're ready.

Install in your Shopify Store

.myshopify.com
72 customers chose this

Omnisend Email Marketing & SMS FAQ's


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