(Updated September 2026) Track the top phone pay Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top 10 phone pay Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
1 1 | 45.38% 20.39 | 94 4 | |
2 1 | 14.98% 15.32 | 20 0 | |
3 | 12.71% 4.97 | 22 1 | |
4 | 10.89% 0.22 | 16 1 | |
5 | 9.53% 0.32 | 40 1 | |
6 1 | 1.36% 0.35 | 55 1 | |
7 1 | 1.59% 0.68 | 49 1 | |
8 1 | 0.82% 0.31 | 6 1 | |
9 6 | 0.09% 0.04 | 5 0 | |
10 2 | 0.06% 0.09 | 34 0 |
Key Insights:
Monthly ranking and market share trends for the top 5 phone pay Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| — | — | #5 | #23 | #11 | #1 | |
| — | — | #2 | #31 | #21 | #2 | |
| — | — | #3 | #12 | #32 | #3 | |
| — | — | #8 | #62 | #42 | #4 | |
| — | — | #6 | #42 | #51 | #5 |
Key Insights:
Top 5 countries driving installs for phone pay Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
59.8% | 2.37 | |
13.9% | 2.17 | |
8.2% | 0.92 | |
6.2% | 2.44 | |
4.2% | 1.10 |
Key Insights:
Race-style view of how the top 5 phone pay Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
Not yet reached | 84 | |
Not yet reached | 32 | |
Not yet reached | 21 | |
Not yet reached | 18 | |
Not yet reached | 14 |
Key Insights:
Reach out to us at [email protected].
Downpay: Partial Pay & Deposit dominates phone pay with 45.4% market share — a clear category leader Shopify merchants gravitate to first, 30.4pp ahead of Shopify Bill Pay (15.0%). PayPal Pay Later Messaging sits at #3 with 12.7% share, rounding out the top tier. Together, the top 3 apps absorb 73.1% of all phone pay installs — a highly concentrated landscape with limited room for new entrants. Ava AI ‑ AI Phone Agents is the standout mover this month, climbing 6 positions — a momentum signal worth tracking.
Downpay: Partial Pay & Deposit's 45.4% share looks dominant, but Affirm pay‑over‑time messaging slipped 2 positions this month and the rest of the top 5 has reshuffled. Phone Pay apps are settled at the top and contested below — for merchants whose needs aren't a perfect Downpay: Partial Pay & Deposit fit, the #2–#5 apps often surface better niche options.
Downpay: Partial Pay & Deposit climbed from #5 (Jun 2026) to #1 (Sep 2026) — a 4-position gain among phone pay apps over the charted window. Across the top 5 plotted phone pay apps, 3 improved their ranking while 0 declined — the category is moving upward overall. Downpay: Partial Pay & Deposit's share expanded +42.7pp from 2.7% (Jun 2026) to 45.4% (Sep 2026) — a sustained widening of the gap against other phone pay apps over this window.
A 4-position move for the leader over the charted phone pay window is large enough to reflect real merchant adoption shifts, not just App Store noise — Downpay: Partial Pay & Deposit's climb as of Sep 2026 is the strongest trajectory signal in this chart.
None of the top 5 phone pay apps tracked here have yet crossed 1,000 reviews. Downpay: Partial Pay & Deposit leads the set on current cumulative reviews with 84 — closest to the milestone, at roughly 8% of the way there.
With no app in this phone pay set having crossed 1,000 reviews, the category is still in early adoption. Downpay: Partial Pay & Deposit is the closest to breaking out at 84 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.
Downpay: Partial Pay & Deposit is the leading phone pay app on Shopify, holding 45.4% of category market share with 94 reviews — a clear default for most merchants.
Downpay: Partial Pay & Deposit holds the highest market share among phone pay apps at 45.4% (+20.39pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
ShopDigest tracks 96 phone pay apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
Ava AI ‑ AI Phone Agents has shown the strongest ranking momentum, climbing 6 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
United States has the highest concentration of phone pay app installs at 59.8%, followed by United Kingdom at 13.9%. The Geography tab shows the full country-by-country breakdown.
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
Rankings and trends across every Shopify app, category, and keyword.