Apps tracked
Category leader
OTP+ B2B SMS & Social LoginTop region
Top Phone Pay Shopify Apps Ranked Today
Top 10 phone pay Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market share | Reviews |
|---|---|---|---|
| OTP+ B2B SMS & Social Login | 1 | 85.51%85.51 | 6413 |
 Shopify Bill Pay | 21 | 3.92%22.73 | 19– |
 Ex OTP Login with Phone Number | 33 | 4.49%1.69 | 523 |
 PayPal Pay Later Messaging | 41 | 1.14%10.05 | 22– |
 Downpay: Partial Pay & Deposit | 53 | 2.14%33.04 | 96– |
 Pay What You Want | 62 | 0.53%4.79 | 551 |
 Phone Call & AI Voice ‑ CONSIO | 72 | 1.21%10.78 | 464 |
 CallFlows ‑ AI Phone Agent | 81 | 0.56%2.64 | 171 |
 Ringly ‑ AI Phone Support | 92 | 0.06%0.02 | 3– |
 Affirm pay‑over‑time messaging | 102 | 0.07%0.25 | 372 |
Key Insights:
- OTP+ B2B SMS & Social Login commands 85.5% market share, 81.6pp ahead of Shopify Bill Pay — a concentrated phone pay category.
- In the last 30 days, 2 apps climbed and 7 dropped in ranking among the top 10 tracked phone pay apps.
- OTP+ B2B SMS & Social Login added the most new reviews this month (+13) — strong adoption momentum.
Live Ranking and Market Share Trends for Phone Pay Shopify Apps
Monthly ranking and market share trends for the top 5 phone pay Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| OTP+ B2B SMS & Social Login | #4– | #6561 | — | — | #164 | #1– |
| Shopify Bill Pay | #2– | #31 | #21 | #11 | #21 | #2– |
| Ex OTP Login with Phone Number | #13– | #85 | #62 | #71 | #34 | #3– |
| PayPal Pay Later Messaging | #3– | #12 | #32 | #3– | #52 | #41 |
| Downpay: Partial Pay & Deposit | #5– | #23 | #11 | #21 | #42 | #51 |
Key Insights:
- OTP+ B2B SMS & Social Login's ranking improved from #4 to #1 over the charted period.
- 2 of 5 top phone pay apps improved their position; 1 declined — a mixed picture.
- OTP+ B2B SMS & Social Login's market share is 85.5% — gaining +82.3pp since the start of the chart.
Phone Pay Shopify Apps — Market Share by Country
Top 5 countries driving installs for phone pay Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market share | Change |
|---|---|---|
 United States | 50.4% | 14.50 |
 India | 14.8% | 13.14 |
 United Kingdom | 9.3% | 3.36 |
 Pakistan | 7.1% | 7.10 |
 Australia | 3.6% | 2.06 |
Key Insights:
- United States accounts for 50.4% of phone pay app installs — the single largest market.
- Top 3 markets (United States, India, United Kingdom) collectively cover 74.5% of all tracked phone pay installs — highly concentrated demand.
- India is the fastest-growing market this month (+13.1pp) — emerging demand worth watching.
Fastest to 1,000 Reviews — Phone Pay Shopify Apps
Race-style view of how the top 5 phone pay Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Downpay: Partial Pay & Deposit | Not yet reached | 98 |
| OTP+ B2B SMS & Social Login | Not yet reached | 52 |
| Ex OTP Login with Phone Number | Not yet reached | 50 |
| PayPal Pay Later Messaging | Not yet reached | 21 |
| Shopify Bill Pay | Not yet reached | 19 |
Key Insights:
- 5 of the top 5 phone pay apps haven't yet crossed 1,000 reviews — Downpay: Partial Pay & Deposit is closest at 98 cumulative.
Top Phone Pay Shopify Apps Ranked by Position
OTP+ B2B SMS & Social Login dominates phone pay with 85.5% market share — a clear category leader Shopify merchants gravitate to first, 81.6pp ahead of Shopify Bill Pay (3.9%). Ex OTP Login with Phone Number sits at #3 with 4.5% share, rounding out the top tier. Together, the top 3 apps absorb 93.9% of all phone pay installs — a highly concentrated landscape with limited room for new entrants. Ex OTP Login with Phone Number is the standout mover this month, climbing 3 positions — a momentum signal worth tracking.
OTP+ B2B SMS & Social Login's 85.5% share looks dominant, but Downpay: Partial Pay & Deposit slipped 3 positions this month and the rest of the top 5 has reshuffled. Phone Pay apps are settled at the top and contested below — for merchants whose needs aren't a perfect OTP+ B2B SMS & Social Login fit, the #2–#5 apps often surface better niche options.
Live Ranking and Market Share Trends Across Phone Pay Shopify Apps
OTP+ B2B SMS & Social Login climbed from #4 (Jun 2026) to #1 (Nov 2026) — a 3-position gain among phone pay apps over the charted window. Across the top 5 plotted phone pay apps, 2 improved their ranking while 1 declined — the category is moving upward overall. OTP+ B2B SMS & Social Login's share expanded +82.3pp from 3.2% (Jun 2026) to 85.5% (Nov 2026) — a sustained widening of the gap against other phone pay apps over this window.
A 3-position move for the leader over the charted phone pay window is large enough to reflect real merchant adoption shifts, not just App Store noise — OTP+ B2B SMS & Social Login's climb as of Nov 2026 is the strongest trajectory signal in this chart.
Review Growth Velocity in Phone Pay — Which Apps Grew Fastest
None of the top 5 phone pay apps tracked here have yet crossed 1,000 reviews. Downpay: Partial Pay & Deposit leads the set on current cumulative reviews with 98 — closest to the milestone, at roughly 10% of the way there.
With no app in this phone pay set having crossed 1,000 reviews, the category is still in early adoption. Downpay: Partial Pay & Deposit is the closest to breaking out at 98 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.
Top 5 Apps in Phone Pay
- OTP+ B2B SMS & Social Login — Category leader for phone pay with 85.5% market share and 5.0★.
- Shopify Bill Pay — Currently ranked #2 with 3.9% market share and 2.5★.
- Ex OTP Login with Phone Number — Climbed 3 positions this month to rank #3 — 4.5% share, 5.0★.
- PayPal Pay Later Messaging — Currently ranked #4 with 1.1% market share and 2.9★.
- Downpay: Partial Pay & Deposit — Currently ranked #5 with 2.1% market share and 5.0★.
Phone Pay Shopify Apps — Frequently Asked Questions
1. What is the best phone pay app on Shopify?
OTP+ B2B SMS & Social Login is the leading phone pay app on Shopify, holding 85.5% of category market share with 64 reviews — a clear default for most merchants.
2. Which phone pay app has the highest market share on Shopify?
OTP+ B2B SMS & Social Login holds the highest market share among phone pay apps at 85.5% (+85.51pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many phone pay apps are tracked on Shopify?
ShopDigest tracks 96 phone pay apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which phone pay app is growing the fastest on Shopify?
Ex OTP Login with Phone Number has shown the strongest ranking momentum, climbing 3 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are phone pay apps most popular on Shopify?
United States has the highest concentration of phone pay app installs at 50.4%, followed by India at 14.8%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for phone pay on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
