by StartExecution
Free plan · From $7.99/mo · 7d trial
Pay What You Want Shopify App by Extendons
With the Pay What You Want app, your customers can reconsider their buying choice based on price. Choose Your Price, Better Deal, Set Your Price, Ask for Price
4.5 54 reviewsFreePaid from $4.99/month
Pros and cons
Pros and cons of Pay What You Want
Pros
- Excellent Customer Support: Quick, responsive, and helpful assistance with issues and customizations.
- Reliable Pay-Invoice Functionality: Seamlessly handles manual invoice payments for custom services.
- Customization Flexibility: Adapts to unique business needs with tailored solutions.
- Fast Issue Resolution: Technical problems are addressed promptly, often within hours.
Cons
- Slow Loading Times: Some users report significant delays in app responsiveness.
- Inventory Management Glitches: Occasional problems with automatic inventory updates during purchases.
Screenshots
About the app
Choose Your Price, Better Deal, Set Your Price, Ask for Price
- PWYW Pricing: Turn on PWYW so customers can set their own price.
- Budgeting Strategy: Set up a price limit range.
- Price Negotiation: You may add an “Ask Your Price/Make an Offer” button.
- Notification Personalization: Customize alert messages for users.
- Direct Redirection: Add buttons that take users straight from the catalog to the Cart or Checkout page.
Keywords
Pay What You Want Shopify appsName your price Shopify appsMake an offer Shopify appsCustomer donations Shopify appsFlexible pricing Shopify appsPrice range Shopify appsOffer button Shopify appsCart redirect Shopify appsCheckout redirect Shopify appsDonation process Shopify apps
Key features
- Allow customers to set their own price for products.
- Set minimum and maximum price limits for flexible pricing control.
- Add a customizable "Make an Offer" button for price negotiation.
Pricing
Pay What You Want pricing plans
30-Days Free Trial
$0 /month
- Free for all store plans
- Apply to 1 Product
- Access all core plan features
- Support via Whatsapp Chat
Core
$4.99 /month
- Apply on unlimited products & collection
- 1 widget customization for offer display
- 1 button animation for make an offer
- Redirect user to cart & checkout page
- Easy storewide rule-based management
Spark
$8.99 /month
- All Core plan included
- Multiple widget customizations
- 3+ widget customization for offer displa
- Multiple make an offer button animation
- Show Make an Offer PWYW by Country
Not sure which plan to pick? Discuss 30-Days Free Trial or Core plans with us, learn about custom pricing, or get a demo.
Here’s an overview of Pay What You Want costs for each of the plan(s)
The app has 3 pricing plans: 1 free and 2 paid. The free plan offered by Pay What You Want is 30-Days Free Trial. The paid plans offered by Pay What You Want are Core, Spark.
The details of the plans are outlined below.
- 30-Days Free Trial: this plan is free forever, incurring no subscription costs. It offers a wide range of features like Free for all store plans, Apply to 1 Product, Access all core plan features, Support via Whatsapp Chat.
- Core: the Core plan costs $4.99 and comes with a 7-day free trial period. The plan offers a host of features, including Apply on unlimited products & collection, 1 widget customization for offer display, 1 button animation for make an offer, Redirect user to cart & checkout page, Easy storewide rule-based management, Show or hide min, max & suggested prices, Custom message alert for min & max price, All customers to checkout with max price.
- Spark: the Spark plan costs $8.99 and comes with a 7-day free trial period. The plan offers a host of features, including All Core plan included, Multiple widget customizations, 3+ widget customization for offer displa, Multiple make an offer button animation, Show Make an Offer PWYW by Country, Custom message alert for min & max price, Redirect user to cart & checkout page, One-on-one onboarding Support.
Pay What You Want price summary
| Pricing summary | Free plan available. Free trial available. |
| Total pricing plan(s) | 3 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 2 |
| Cost of paid plan(s) | $4.99, $8.99 |
| Free trial available | Yes, for 7 day(s) |
Comparison
Top Pay What You Want alternatives — detailed comparison
The table below highlights the crucial differences between Pay What You Want and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 4.6 ★ (54 reviews) | 4.8 ★ (34 reviews) | 4.8 ★ (73 reviews) | |
| Developed by | Extendons | StartExecution | Nakatomi Apps | |
| Launch date | 1 September 2020 | 26 June 2024 | 24 January 2024 | |
| Pricing | Free, $4.99/month, $8.99/month | Free, $7.99/month, $17.99/month, $40/month | Free, $20/month, $50/month | |
| Objective | Choose Your Price, Better Deal, Set Your Price, Ask for Price | — | Unlock Revenue with Make An Offer & Flexible Prices by offers | |
| Categories | Pricing quotes, Pricing optimization | Pricing quotes, Pricing optimization | Pricing quotes, Pricing optimization | |
| Key features & highlights | ||||
| Purpose | With the Pay What You Want app, your customers can reconsider their buying choice based on price. | Let customers negotiate price, accept, counter, or auto-respond to offers in seconds. | Add a "Make an Offer" button to your products! Get Offers! Sell More Products! | |
| Features list |
|
|
| |
| Highlights | — | — | — | |
| User reviews and ratings | ||||
| Recommended | 85.2% | 94.3% | 95.9% | |
| Pros |
|
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| |
| Cons |
|
|
| |
| Pricing and plans | ||||
| Total pricing plans | 3 | 4 | 3 | |
| Free plan | Available | Available | Available | |
| Free trial | Yes, for 7 day(s) | Yes, for 7 day(s) | Yes, for 14 day(s) | |
| Technical information | ||||
| Rating | 4.6 ★ | 4.8 ★ | 4.8 ★ | |
| Total reviews | 54 | 35 | 73 | |
| Launch date | 1 September 2020 | 26 June 2024 | 24 January 2024 | |
More details about Pay What You Want
Product description
Utilizing a "Pay What You Want" app can decrease cart abandonment rates and increase sales by allowing customers to pay what they deem fair and affordable for a product. This provides dynamic pricing based on each consumer's willingness to pay and is compatible with various themes like Prestige, Kingdom, Envy, and others.
AI summary
The app enables Shopify stores to implement a "pay what you want" or custom pricing model, allowing customers to enter their desired price for products or services directly on product pages or as an invoice payment tool. It supports flexible pricing for donations, prepaid services, or custom orders, with seamless integration into existing store workflows. Key strengths include highly responsive and proactive customer support, which often resolves issues quickly, including theme compatibility, custom feature requests, and technical glitches. The app is praised for its straightforward setup, clean design, and ability to handle unique use cases like nonprofit donations or invoice-based payments. However, limitations include occasional compatibility issues with other apps or themes, slower load times impacting site performance, and inventory management inconsistencies when purchases bypass the cart. Some users report unexpected behavior, such as duplicate product listings when custom prices are applied. Despite these drawbacks, the app stands out for its niche functionality and exceptional support, making it a preferred choice for businesses needing flexible pricing solutions.
Support
For any questions, concerns, or assistance with Pay What You Want, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].
Language support
Details of the Pay What You Want are available in various languages on the Shopify app store, including English.
Pay What You Want support information in a nutshell
| Support email | ess |
| Contact number(s) | Not available |
| FAQ page | Not available |
| Privacy policy | Privacy details |
| Language support | English |
Integration
The list of top Shopify apps, features or software tools that Pay What You Want seamlessly integrates with are given below.
Shopify Admineasy donationsmake an offername your pricepay what you wantpwyw
Developer
| Name | Extendons |
| Profile | See all apps by Extendons |
| Website | View developer profile |
| Address | Plot 349, Street 1, I-9/3, Islamabad, 46000 |
Installation
How to install Pay What You Want on your Shopify store
1
Send your details
Your name, email and store domain go straight to the Extendons team.
2
The developer gets in touch
Extendons contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
4.5
★★★★★
54 total reviews
Pay What You Want has an overall rating of 4.5 stars from a total of 54 reviews on the Shopify app store. Of these, 46 (85.2%) are positive, 2 (3.7%) are neutral, and 6 (11.1%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★Biotouchfrom United States · 17 September 2026
Very helpful in assisting us in making custom changes and updates to the app to suit our business needs. Update Sept 2026: Tech support is still super helpful in making this tool easy to understand and use, which gives us a unique advantage to stay competitive
★★★★★Los Angeles County Fire Museum Gift Shop - Engine Company 51from United States · 3 June 2026
I ran across a few tasks I could not quite get to work the way I wanted. I contacted support and they had it all fixed and working from end of day business when I send in my request to mid day the next day. They worked "live" with me until all my concerns were met and my Pay What You Want Donation page is working GREAT.Thank you to the team.
★★★★★Cloe Lopezfrom United States · 23 May 2026
Honestly, one of the best support experiences I’ve had. They replied fast, understood the issue right away, and actually tried to help instead of sending copy-paste answers. I was stressed because my customers couldn’t complete their purchases, but the support team stayed patient and kept working on it. Really appreciate the time and effort they put into fixing everything. Thank you again for the help!
★★★★★HYPESTEEZEfrom United States · 24 April 2026
Within minutes, they had our site live and running, giving us the ability to honor our brother, bring our community together, and start collecting donations during one of the most difficult times in our lives. Their speed, care, and professionalism made all the difference when we needed it most.
★★★★★DeBuyfrom Italy · 8 March 2026
The plugin is great, but the real value is the support team. Fast, knowledgeable, and effective responses. Knowing there's a team always there when you need them makes all the difference for a store owner. Highly recommended.
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#1
pay what you want
Total reviews
55
▲ 1 vs 30 days ago
Average rating
4.5 ★
▼ 0.06 vs 30 days ago
Top market
US
46.5% of installs · ▲ 3.54%
Category & keyword rankings
Position and market share today
| Keywordpay what you want | #1 | 62.3% ▲0.9 |
| KeywordPricing you can set | #4 | 0.7% ▲0.5 |
| Keywordmake an offer | #5 | 3.2% ▲1.9 |
| KeywordPrice matching | #6 | 0.1% ▲0.0 |
Reviews trend
Cumulative reviews · last 6 months
50 → 55 reviews · rating 4.5★ (−0.06)
Ranks #1 in 1 of 10 App Store groups tracked.Open full charts →
Pay What You Want FAQs
How do I install the Pay What You Want Shopify app?
To install Pay What You Want on your Shopify store, click on the Pay What You Want installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Pay What You Want on your Shopify store, then contact us now.
What are the key features of Pay What You Want?
The key features offered by Pay What You Want to Shopify store owners are:
- Enable PWYW to allow Customers to name their price
- Create a price range to set limits min and max price limit for products
- Customize and Add an “Ask Your Price/Make an Offer” button on catalog pages
- Make an offer give a free hand to audience with easy donation process
- Add buttons to redirect users directly from catalog to Cart or Checkout page
Does Pay What You Want integrate with other Shopify apps or tools?
Yes, Pay What You Want seamlessly integrates with other Shopify apps or tools, such as Turn on PWYW so customers can set their own price., Set up a price limit range., You may add an “Ask Your Price/Make an Offer” button..
Is there a free trial available for Pay What You Want?
Yes, Pay What You Want offers a 7-day free trial on all its paid plans.
What are the pricing plans for Pay What You Want?
The app has 3 pricing plans: 1 free and 2 paid. The paid plans cost $4.99/month, $8.99/month, and come with a 7-day free trial period.
How does billing work for Pay What You Want?
Pay What You Want uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, Pay What You Want allows its subscribers to cancel or upgrade their subscription plan at any time.
Does Pay What You Want offer customer support?
Yes, Pay What You Want offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Is Pay What You Want compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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4.5★★★★★54 reviews · 85.2% positive
Writing reviews on ShopDigest is coming soon.
- BIBiotouch★★★★★
Very helpful in assisting us in making custom changes and updates to the app to suit our business needs. Update Sept 2026: Tech support is still super helpful in making this tool easy to understand and use, which gives us a unique advantage to stay competitive
- LALos Angeles County Fire Museum Gift Shop - Engine Company 51★★★★★
I ran across a few tasks I could not quite get to work the way I wanted. I contacted support and they had it all fixed and working from end of day business when I send in my request to mid day the next day. They worked "live" with me until all my concerns were met and my Pay What You Want Donation page is working GREAT.Thank you to the team.
- CLCloe Lopez★★★★★
Honestly, one of the best support experiences I’ve had. They replied fast, understood the issue right away, and actually tried to help instead of sending copy-paste answers. I was stressed because my customers couldn’t complete their purchases, but the support team stayed patient and kept working on it. Really appreciate the time and effort they put into fixing everything. Thank you again for the help!
- HYHYPESTEEZE★★★★★
Within minutes, they had our site live and running, giving us the ability to honor our brother, bring our community together, and start collecting donations during one of the most difficult times in our lives. Their speed, care, and professionalism made all the difference when we needed it most.
- DEDeBuy★★★★★
The plugin is great, but the real value is the support team. Fast, knowledgeable, and effective responses. Knowing there's a team always there when you need them makes all the difference for a store owner. Highly recommended.
- BFBounty from the Boonies★★★★★
Some of the most responsive customer service I've ever experienced. They solved the issue that was solvable immediately and provided an explanation for the issue we had that was a Shopify limitation (not an app limitation). I highly recommend. NOTE: If you use an app for event booking such as CoAttend, you may run in to compatibility issues due to Shopify limitations. Use the free trial period to test it out. Their people were so responsive I had all the answers and help needed in 1 day.
- POPortal★★★★★
Initially I couldn't get it configured correctly and it wasn't showing up on my site. The support team responded quickly and fixed the config issue and got the app working properly right away.
- QGQuaneqo Group★★★★★
Amazing support as Issue was resolved in minutes. The app works like magic, Very easy to configure and started working within minutes. Thanks for all the help.
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