Phone Pay Shopify Apps — Full Market Share Table
All tracked phone pay Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OTP+ B2B SMS & Social Login | 85.51% | 85.51 | Climbing |
| 2 |  Ex OTP Login with Phone Number | 4.49% | 1.69 | Climbing |
| 3 |  Shopify Bill Pay | 3.92% | 22.73 | Declining |
| 4 |  Downpay: Partial Pay & Deposit | 2.14% | 33.04 | Declining |
| 5 |  Phone Call & AI Voice ‑ CONSIO | 1.21% | 10.78 | Declining |
| 6 |  PayPal Pay Later Messaging | 1.14% | 10.05 | Declining |
| 7 |  CallFlows ‑ AI Phone Agent | 0.56% | 2.64 | Declining |
| 8 |  Pay What You Want | 0.53% | 4.79 | Declining |
| 9 |  Way: Google Maps Store Locator | 0.16% | 1.37 | Declining |
| 10 |  PAL ‑ Gift Wrap, Gift Note | 0.09% | 0.39 | Declining |
Showing 1-10 out of 26
Key Insights:
- OTP+ B2B SMS & Social Login holds 85.5% share of phone pay app installs — 81.0pp ahead of Ex OTP Login with Phone Number (4.5%).
- Top 3 apps (OTP+ B2B SMS & Social Login, Ex OTP Login with Phone Number, Shopify Bill Pay) account for 93.9% of all phone pay install share — a concentrated market.
- OTP+ B2B SMS & Social Login is gaining share fastest this month (+85.51pp) — the largest single gainer among the top phone pay apps by share.
- Downpay: Partial Pay & Deposit is losing share fastest (-33.04pp) — could indicate a churning user base or a stronger challenger gaining ground.
Phone Pay Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 phone pay Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| OTP+ B2B SMS & Social Login | 3.2% | 3.2%– | 3.2%– | 3.2%– | 84.6%81.45 | 85.5%0.89 |
| Ex OTP Login with Phone Number | 0.1% | 0.6%0.50 | 2.9%2.37 | 1.9%1.04 | 4.4%2.56 | 4.5%0.05 |
| Shopify Bill Pay | 1.4% | 8.0%6.58 | 15.3%7.26 | 26.8%11.50 | 3.9%22.91 | 3.9%0.04 |
| Downpay: Partial Pay & Deposit | 2.8% | 22.7%19.94 | 38.9%16.19 | 35.4%3.55 | 3.1%32.26 | 2.1%0.96 |
| Phone Call & AI Voice ‑ CONSIO | 1.2% | 11.9%10.74 | 11.7%0.26 | 11.3%0.42 | 1.1%10.12 | 1.2%0.08 |
Key Insights:
- OTP+ B2B SMS & Social Login's share expanded from 3.2% → 85.5% over the charted period.
- Of the top 5 tracked phone pay apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Phone Pay Shopify Apps by Country
Per-country market share rankings for phone pay Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | CallFlows ‑ AI Phone Agent | OTP+ B2B SMS & Social Login |
| 2 | Ex OTP Login with Phone Number | Shopify Bill Pay | Ex OTP Login with Phone Number | OTP+ B2B SMS & Social Login | Downpay: Partial Pay & Deposit |
| 3 | Shopify Bill Pay | Downpay: Partial Pay & Deposit | Way: Google Maps Store Locator | Shopify Bill Pay | PayPal Pay Later Messaging |
| 4 | Downpay: Partial Pay & Deposit | Phone Call & AI Voice ‑ CONSIO |  PayU CommercePro Checkout | Ex OTP Login with Phone Number | PAL ‑ Gift Wrap, Gift Note |
| 5 | Phone Call & AI Voice ‑ CONSIO | Ex OTP Login with Phone Number | Shopify Bill Pay | PayPal Pay Later Messaging | Way: Google Maps Store Locator |
Key Insights:
- OTP+ B2B SMS & Social Login leads phone pay apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- OTP+ B2B SMS & Social Login leads worldwide, but China bucks the trend — CallFlows ‑ AI Phone Agent leads there.
Top 5 Apps in Phone Pay
- OTP+ B2B SMS & Social Login — Leads phone pay apps with 85.5% install share, rated 5.0★ — gaining share this month.
- Shopify Bill Pay — Holds 3.9% of phone pay app install share, rated 2.5★ — losing share this month.
- Ex OTP Login with Phone Number — Holds 4.5% of phone pay app install share, rated 5.0★ — gaining share this month.
- PayPal Pay Later Messaging — Holds 1.1% of phone pay app install share, rated 2.9★ — losing share this month.
- Downpay: Partial Pay & Deposit — Holds 2.1% of phone pay app install share, rated 5.0★ — losing share this month.
Phone Pay Shopify Apps — Frequently Asked Questions
1. Which phone pay app has the highest market share on Shopify?
OTP+ B2B SMS & Social Login dominates the phone pay category on Shopify with 85.5% of installs — 81.0pp ahead of Ex OTP Login with Phone Number. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for phone pay Shopify apps?
For phone pay (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which phone pay apps are gaining market share on Shopify?
OTP+ B2B SMS & Social Login is gaining phone pay app market share fastest this month, up +85.51pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which phone pay apps are losing market share on Shopify?
Downpay: Partial Pay & Deposit has lost the most market share this month among phone pay apps (-33.04pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most phone pay Shopify app installs?
United States drives the largest share of phone pay app installs at 50.4%, followed by India at 14.8% and United Kingdom at 9.3%. Use the country picker on the third card to compare market leaders by country.
6. How many phone pay apps does ShopDigest track on Shopify?
ShopDigest tracks 96 phone pay apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
