Phone Pay Shopify Apps – Market Share Breakdown
(Updated September 2026) See which phone pay Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Phone Pay Shopify Apps — Full Market Share Table
All tracked phone pay Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  PayPal Pay Later Messaging | 54.30% | 41.57 | Climbing |
| 2 |  Downpay: Partial Pay & Deposit | 19.91% | 17.18 | Climbing |
| 3 |  Phone Call & AI Voice ‑ CONSIO | 11.76% | 10.60 | Climbing |
| 4 |  Shopify Bill Pay | 7.92% | 6.49 | Climbing |
| 5 |  GetJacked ‑ Loyalty that pays | 3.39% | 2.87 | Climbing |
| 6 |  Way: Google Maps Store Locator | 1.22% | 0.56 | Climbing |
| 7 |  Ex OTP Login with Phone Number | 0.54% | 0.51 | Climbing |
| 8 |  Pay What You Want | 0.36% | 0.26 | Climbing |
| 9 |  Affirm pay‑over‑time messaging | 0.23% | 0.17 | Climbing |
| 10 |  Rosie: AI Phone Support Agent | 0.08% | 0.08 | Climbing |
Showing 1-10 out of 26
Key Insights:
- PayPal Pay Later Messaging holds 54.3% share of phone pay app installs — 34.4pp ahead of Downpay: Partial Pay & Deposit (19.9%).
- Top 3 apps (PayPal Pay Later Messaging, Downpay: Partial Pay & Deposit, Phone Call & AI Voice ‑ CONSIO) account for 86.0% of all phone pay install share — a concentrated market.
- PayPal Pay Later Messaging is gaining share fastest this month (+41.57pp) — the largest single gainer among the top phone pay apps by share.
Phone Pay Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 phone pay Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Downpay: Partial Pay & Deposit | — | — | 2.7% | 22.9%20.12 | 38.0%15.1 | 45.4%7.43 |
| Shopify Bill Pay | — | — | 1.4% | 8.1%6.65 | 17.9%9.81 | 15.0%2.91 |
| PayPal Pay Later Messaging | — | — | 12.7% | 50.8%38.07 | 13.3%37.51 | 12.7%0.57 |
 CallFlows ‑ AI Phone Agent | — | — | — | — | 11.9% | 10.9%1.04 |
| Phone Call & AI Voice ‑ CONSIO | — | — | 1.2% | 12.0%10.83 | 11.4%0.61 | 9.5%1.86 |
Key Insights:
- Downpay: Partial Pay & Deposit's share expanded from 2.7% → 45.4% over the charted period.
- Of the top 5 tracked phone pay apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Phone Pay Shopify Apps by Country
Per-country market share rankings for phone pay Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | |  |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- PayPal Pay Later Messaging leads phone pay apps in 2 of 4 tracked markets (China, United Kingdom).
- PayPal Pay Later Messaging leads worldwide, but 2 of 4 tracked markets crown a different leader — Downpay: Partial Pay & Deposit in United States, Ex OTP Login with Phone Number in India.
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Top 5 Apps in Phone Pay
- Downpay: Partial Pay & Deposit — Leads phone pay apps with 45.4% install share, rated 5.0★ — gaining share this month.
- Shopify Bill Pay — Holds 15.0% of phone pay app install share, rated 2.7★ — losing share this month.
- PayPal Pay Later Messaging — Holds 12.7% of phone pay app install share, rated 3.2★ — losing share this month.
- CallFlows ‑ AI Phone Agent — Holds 10.9% of phone pay app install share, rated 4.7★ — losing share this month.
- Phone Call & AI Voice ‑ CONSIO — Holds 9.5% of phone pay app install share, rated 5.0★ — losing share this month.
Phone Pay Shopify Apps — Frequently Asked Questions
1. Which phone pay app has the highest market share on Shopify?
PayPal Pay Later Messaging dominates the phone pay category on Shopify with 54.3% of installs — 34.4pp ahead of Downpay: Partial Pay & Deposit. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for phone pay Shopify apps?
For phone pay (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which phone pay apps are gaining market share on Shopify?
PayPal Pay Later Messaging is gaining phone pay app market share fastest this month, up +41.57pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which countries drive the most phone pay Shopify app installs?
United States drives the largest share of phone pay app installs at 59.8%, followed by United Kingdom at 13.9% and Hong Kong at 8.2%. Use the country picker on the third card to compare market leaders by country.
5. How many phone pay apps does ShopDigest track on Shopify?
ShopDigest tracks 96 phone pay apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
