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Pixel Tracking Shopify Apps – Market Share Breakdown

(Updated October 2026) See which pixel tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.

Microsoft Clarity: AI Insights currently leads on 56.9% market share, followed by COD King‑COD Form|Part COD OTP at 13.1%. A concentrated field — one app holds most of the tracked installs.

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Pixel Tracking Shopify Apps — Full Market Share Table

All tracked pixel tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.

Date Range
Countries
Order By
Market Share is as ofToday.Change is betweenSep 22andToday
#AppMarket ShareChangeStatus
1Microsoft Clarity: AI Insights56.89%17.81Climbing
2COD King‑COD Form|Part COD OTP13.05%6.17Declining
3Meta & Facebook Pixels by Nabu9.97%6.17Declining
4Parkour: Facebook Pixel & Feed4.54%4.55Declining
5Propel Replay, Survey, Heatmap4.38%2.68Climbing
6Trackify Facebook Pixel,TikTok3.09%1.04Declining
7MIDA Replay, Heatmap & Insight3.02%1.21Declining
8Releasit COD Form & Upsells2.39%0.22Climbing
9EasySell COD Form & Upsells2.12%0.16Climbing
10ZT Facebook Pixel TikTok Pixel0.14%0.93Declining

Showing 1-10 out of 24

Key Insights:

  • Microsoft Clarity: AI Insights holds 56.9% share of pixel tracking app installs — 43.8pp ahead of COD King‑COD Form|Part COD OTP (13.1%).
  • Top 3 apps (Microsoft Clarity: AI Insights, COD King‑COD Form|Part COD OTP, Meta & Facebook Pixels by Nabu) account for 79.9% of all pixel tracking install share — a fragmented market.
  • Microsoft Clarity: AI Insights is gaining share fastest this month (+17.81pp) — the largest single gainer among the top pixel tracking apps by share.
  • Meta & Facebook Pixels by Nabu is losing share fastest (-6.17pp) — could indicate a churning user base or a stronger challenger gaining ground.
See more insights

Pixel Tracking Shopify Apps — Market Share Over Time

Monthly market share trajectory for the top 5 pixel tracking Shopify apps over the past year — see who's gaining or losing install share month by month.

Date Range
From
—
To
Countries
App Selector
Time Granularity
Charts Data
Monthly market share % for the top 5 pixel tracking Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
Microsoft Clarity: AI InsightsMicrosoft Clarity: AI Insights49.4%55.3%5.9851.2%4.1539.5%11.7456.9%17.4556.9%0.01
COD King‑COD Form|Part COD OTPCOD King‑COD Form|Part COD OTP————13.9%13.1%0.90
Meta & Facebook Pixels by NabuMeta & Facebook Pixels by Nabu12.0%15.7%3.7414.1%1.5918.2%4.0611.4%6.7410.0%1.46
Parkour: Facebook Pixel & FeedParkour: Facebook Pixel & Feed14.2%12.6%1.639.2%3.4310.9%1.746.6%4.304.5%2.06
Propel Replay, Survey, HeatmapPropel Replay, Survey, Heatmap10.0%4.0%5.969.8%5.823.8%6.021.2%2.634.4%3.21

Key Insights:

  • Microsoft Clarity: AI Insights's share expanded from 49.4% → 56.9% over the charted period.
  • Of the top 5 tracked pixel tracking apps, 1 grew share and 4 lost share — leader is widening the gap.
See more insights

Top Pixel Tracking Shopify Apps by Country

Per-country market share rankings for pixel tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.

Date
Countries
# WorldwideUnited StatesIndiaChinaUnited Kingdom
1Microsoft Clarity: AI InsightsMicrosoft Clarity: AI InsightsCOD King‑COD Form|Part COD OTPMicrosoft Clarity: AI InsightsMicrosoft Clarity: AI Insights
2COD King‑COD Form|Part COD OTPMeta & Facebook Pixels by NabuMicrosoft Clarity: AI InsightsParkour: Facebook Pixel & FeedMeta & Facebook Pixels by Nabu
3Meta & Facebook Pixels by NabuParkour: Facebook Pixel & FeedMeta & Facebook Pixels by NabuMIDA Replay, Heatmap & InsightPropel Replay, Survey, Heatmap
4Parkour: Facebook Pixel & FeedPropel Replay, Survey, HeatmapEasySell COD Form & UpsellsPropel Replay, Survey, HeatmapMIDA Replay, Heatmap & Insight
5Propel Replay, Survey, HeatmapMIDA Replay, Heatmap & InsightParkour: Facebook Pixel & FeedReleasit COD Form & UpsellsZT Facebook Pixel TikTok Pixel

Key Insights:

  • Microsoft Clarity: AI Insights leads pixel tracking apps in 3 of 4 tracked markets (United States, China, United Kingdom).
  • Microsoft Clarity: AI Insights leads worldwide, but India bucks the trend — COD King‑COD Form|Part COD OTP leads there.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Market Share Distribution Across Pixel Tracking Shopify Apps

Microsoft Clarity: AI Insights holds the largest share of pixel tracking app installs at just 56.9% — meaning pixel tracking is a fragmented market where many apps capture meaningful share rather than one app dominating. Meta & Facebook Pixels by Nabu rounds out the top 3 at 10.0%. Combined, the top 3 apps cover 79.9% of all pixel tracking app share — leaving substantial share for the rest of the field. Notable mover: Microsoft Clarity: AI Insights is gaining share fastest this month (+17.81pp). Meta & Facebook Pixels by Nabu has lost the most share this month (-6.17pp) — the largest single decliner among the top pixel tracking apps.

Pixel Tracking is fragmented — even the top 3 apps capture only 79.9% between them and Meta & Facebook Pixels by Nabu at 10.0% still holds meaningful share, so for merchants there's no "safe default" leader, and pricing model and feature fit matter more than where an app sits in the share order.

Pixel Tracking Shopify Apps — Market Share Trend Analysis

Microsoft Clarity: AI Insights's share grew from 49.4% (May 2026) to 56.9% (Oct 2026) — a +7.5pp gain that points to widening dominance among pixel tracking apps rather than a single-month spike. Across the top 5 plotted pixel tracking apps, 4 lost share while only 1 gained — the leader is consolidating at others' expense.

Microsoft Clarity: AI Insights's +7.5pp share gain in pixel tracking is the kind of leader-side expansion that's hard to unwind quickly — challengers typically need a step-change in product fit to reverse a share trajectory of this size.

Country-Level Leadership for Pixel Tracking Shopify Apps

Microsoft Clarity: AI Insights leads in 3 markets — United States, China, United Kingdom. COD King‑COD Form|Part COD OTP leads in India, ahead of Microsoft Clarity: AI Insights.

Globally, Microsoft Clarity: AI Insights leads pixel tracking app installs. India is the exception — COD King‑COD Form|Part COD OTP leads there, a regional preference strong enough to displace the global leader.

Top 5 Apps in Pixel Tracking

  1. Meta & Facebook Pixels by Nabu — Leads pixel tracking apps with 10.0% install share, rated 4.9★ — losing share this month.
  2. Parkour: Facebook Pixel & Feed — Holds 4.5% of pixel tracking app install share, rated 4.9★ — losing share this month.
  3. Trackify Facebook Pixel,TikTok — Holds 3.1% of pixel tracking app install share, rated 4.8★ — losing share this month.
  4. COD King‑COD Form|Part COD OTP — Holds 13.1% of pixel tracking app install share, rated 4.9★ — losing share this month.
  5. Microsoft Clarity: AI Insights — Holds 56.9% of pixel tracking app install share, rated 4.6★ — gaining share this month.

Pixel Tracking Shopify Apps — Frequently Asked Questions

1. Which pixel tracking app has the highest market share on Shopify?

Microsoft Clarity: AI Insights ranks #1 by share among pixel tracking apps at 56.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.

2. How is market share calculated for pixel tracking Shopify apps?

For pixel tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.

3. Which pixel tracking apps are gaining market share on Shopify?

Microsoft Clarity: AI Insights is gaining pixel tracking app market share fastest this month, up +17.81pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.

4. Which pixel tracking apps are losing market share on Shopify?

Meta & Facebook Pixels by Nabu has lost the most market share this month among pixel tracking apps (-6.17pp). Sort the table by Change (Low to High) to see the full list of decliners.

5. Which countries drive the most pixel tracking Shopify app installs?

United States drives the largest share of pixel tracking app installs at 20.9%, followed by India at 19.8% and United Kingdom at 5.7%. Use the country picker on the third card to compare market leaders by country.

6. How many pixel tracking apps does ShopDigest track on Shopify?

ShopDigest tracks 96 pixel tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.

7. Why does the highest-share pixel tracking app differ from the #1 ranked app?

Rank reflects an app's current position in the Shopify App Store under pixel tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For pixel tracking, Microsoft Clarity: AI Insights leads on share; see the rankings tab for who currently holds #1 position.

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