Pop-Up Builder Shopify Apps – Market Share Breakdown
(Updated October 2026) See which pop-up builder Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Pop-Up Builder Shopify Apps — Full Market Share Table
All tracked pop-up builder Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TxtCart AI: SMS Marketing | 44.66% | 16.56 | Climbing |
| 2 |  OptiMonk: AI Popup Builder | 36.32% | 7.05 | Climbing |
| 3 |  Abandoned Cart Email Marketing | 6.86% | 4.31 | Climbing |
| 4 |  Wiz AI Email Marketing | 6.86% | 27.96 | Declining |
| 5 |  Wisepops: Popup Builder & CRO | 1.48% | 1.10 | Declining |
| 6 |  Reco: WhatsApp Chat, Cart & AI | 1.33% | 1.33 | Climbing |
| 7 |  B: WhatsApp, Voice, SMS & Chat | 0.66% | 0.24 | Climbing |
| 8 |  DC: WhatsApp Marketing + API | 0.59% | 0.25 | Declining |
| 9 |  Poptin Exit Popup Email Pop Up | 0.43% | 0.16 | Climbing |
| 10 |  Spur: AI Chat & Helpdesk | 0.37% | 0.40 | Declining |
Showing 1-10 out of 25
Key Insights:
- TxtCart AI: SMS Marketing holds 44.7% share of pop-up builder app installs — 8.3pp ahead of OptiMonk: AI Popup Builder (36.3%).
- Top 3 apps (TxtCart AI: SMS Marketing, OptiMonk: AI Popup Builder, Abandoned Cart Email Marketing) account for 87.8% of all pop-up builder install share — a competitive market.
- TxtCart AI: SMS Marketing is gaining share fastest this month (+16.56pp) — the largest single gainer among the top pop-up builder apps by share.
- Wiz AI Email Marketing is losing share fastest (-27.96pp) — could indicate a churning user base or a stronger challenger gaining ground.
Pop-Up Builder Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 pop-up builder Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TxtCart AI: SMS Marketing | 28.4% | 35.5%7.08 | 33.0%2.45 | 33.8%0.73 | 17.4%16.33 | 44.8%27.41 |
| OptiMonk: AI Popup Builder | 18.8% | 25.0%6.21 | 23.9%1.12 | 26.7%2.83 | 38.7%12.02 | 36.2%2.48 |
| Abandoned Cart Email Marketing | 18.2% | 14.2%4.05 | 4.6%9.54 | 2.3%2.3 | 16.1%13.74 | 6.8%9.22 |
| Wiz AI Email Marketing | 24.6% | 16.1%8.49 | 31.7%15.61 | 32.5%0.85 | 21.5%11.02 | 6.7%14.77 |
| Wisepops: Popup Builder & CRO | 7.2% | 6.5%0.6 | 4.4%2.17 | 2.4%2.03 | 2.4%0.02 | 1.5%0.89 |
Key Insights:
- TxtCart AI: SMS Marketing's share expanded from 28.4% → 44.8% over the charted period.
- Of the top 5 tracked pop-up builder apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Pop-Up Builder Shopify Apps by Country
Per-country market share rankings for pop-up builder Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- TxtCart AI: SMS Marketing leads pop-up builder apps in 2 of 4 tracked markets (United States, China).
- TxtCart AI: SMS Marketing leads worldwide, but 2 of 4 tracked markets crown a different leader — OptiMonk: AI Popup Builder in India, OptiMonk: AI Popup Builder in United Kingdom.
⚠️ Data issue or feedback?
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Top 5 Apps in Pop-Up Builder
- OptiMonk: AI Popup Builder — Leads pop-up builder apps with 36.2% install share, rated 4.8★ — gaining share this month.
- Wisepops: Popup Builder & CRO — Holds 1.5% of pop-up builder app install share, rated 4.9★ — losing share this month.
- Easy Peasy Popup Builder — Holds 0 of pop-up builder app install share.
- TxtCart AI: SMS Marketing — Holds 44.8% of pop-up builder app install share, rated 4.9★ — gaining share this month.
- Abandoned Cart Email Marketing — Holds 6.8% of pop-up builder app install share, rated 4.9★ — gaining share this month.
Pop-Up Builder Shopify Apps — Frequently Asked Questions
1. Which pop-up builder app has the highest market share on Shopify?
TxtCart AI: SMS Marketing currently holds the highest market share for pop-up builder apps at 44.7%, but the category is competitive — OptiMonk: AI Popup Builder is close behind at 36.3%. The right choice depends on your specific store needs.
2. How is market share calculated for pop-up builder Shopify apps?
For pop-up builder (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which pop-up builder apps are gaining market share on Shopify?
TxtCart AI: SMS Marketing is gaining pop-up builder app market share fastest this month, up +16.56pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which pop-up builder apps are losing market share on Shopify?
Wiz AI Email Marketing has lost the most market share this month among pop-up builder apps (-27.96pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most pop-up builder Shopify app installs?
United States drives the largest share of pop-up builder app installs at 47.3%, followed by Australia at 8.6% and United Kingdom at 5.7%. Use the country picker on the third card to compare market leaders by country.
6. How many pop-up builder apps does ShopDigest track on Shopify?
ShopDigest tracks 96 pop-up builder apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share pop-up builder app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under pop-up builder (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For pop-up builder, TxtCart AI: SMS Marketing leads on share; see the rankings tab for who currently holds #1 position.
