Sms Marketing Shopify Apps – Market Share Breakdown
(Updated October 2026) See which sms marketing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Sms Marketing Shopify Apps — Full Market Share Table
All tracked sms marketing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 62.98% | 13.77 | Climbing |
| 2 |  Omnisend Email Marketing & SMS | 14.32% | 6.32 | Climbing |
| 3 |  CW Email Popup Email Marketing | 11.67% | 20.51 | Declining |
| 4 |  TxtCart AI: SMS Marketing | 5.83% | 3.11 | Climbing |
| 5 |  Mailchimp Email SMS Marketing | 3.50% | 2.82 | Declining |
| 6 |  Brevo PushOwl: Email,Push,SMS | 1.41% | 0.05 | Climbing |
| 7 |  Wiz AI Email Marketing | 0.12% | 0.06 | Climbing |
| 8 |  YSMS ‑ SMS Marketing | 0.06% | 0.04 | Climbing |
| 9 |  Seguno Email Marketing | 0.03% | 0.00 | Climbing |
| 10 |  Abandoned Cart Email Marketing | 0.02% | 0.01 | Declining |
Showing 1-10 out of 23
Key Insights:
- Klaviyo: Email Marketing & SMS holds 63.0% share of sms marketing app installs — 48.7pp ahead of Omnisend Email Marketing & SMS (14.3%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Omnisend Email Marketing & SMS, CW Email Popup Email Marketing) account for 89.0% of all sms marketing install share — a concentrated market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+13.77pp) — the largest single gainer among the top sms marketing apps by share.
- CW Email Popup Email Marketing is losing share fastest (-20.51pp) — could indicate a churning user base or a stronger challenger gaining ground.
Sms Marketing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 sms marketing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 41.2%39.73 | 49.3%8.13 | 63.0%13.66 | 68.4%5.43 | 70.7%2.35 | 71.0%0.31 |
| Omnisend Email Marketing & SMS | 8.3% | 8.0%0.38 | 14.3%6.39 | 14.2%0.19 | 13.4%0.71 | 13.3%0.11 |
| Mailchimp Email SMS Marketing | 6.8%66.02 | 6.3%0.52 | 3.5%2.79 | 3.1%0.43 | 5.9%2.8 | 5.8%0.11 |
| TxtCart AI: SMS Marketing | 2.8%11.39 | 2.8%0.08 | 5.8%3.09 | 5.2%0.64 | 5.1%0.12 | 5.1%0.01 |
| CW Email Popup Email Marketing | 39.0% | 32.1%6.88 | 11.6%20.49 | 7.6%4.03 | 3.2%4.42 | 3.1%0.08 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 16.4% → 71.0% over the charted period.
- Of the top 5 tracked sms marketing apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Sms Marketing Shopify Apps by Country
Per-country market share rankings for sms marketing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | | | | | |
| 3 | | ||||
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads sms marketing apps in 2 of 4 tracked markets (United States, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but 2 of 4 tracked markets crown a different leader — CW Email Popup Email Marketing in India, CW Email Popup Email Marketing in China.
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Top 5 Apps in Sms Marketing
- Klaviyo: Email Marketing & SMS — Leads sms marketing apps with 71.0% install share, rated 4.7★ — gaining share this month.
- Omnisend Email Marketing & SMS — Holds 13.3% of sms marketing app install share, rated 4.7★ — losing share this month.
- TxtCart AI: SMS Marketing — Holds 5.1% of sms marketing app install share, rated 4.9★ — losing share this month.
- YSMS ‑ SMS Marketing — Holds 0.1% of sms marketing app install share, rated 4.7★.
- Mailchimp Email SMS Marketing — Holds 5.8% of sms marketing app install share, rated 4.8★ — gaining share this month.
Sms Marketing Shopify Apps — Frequently Asked Questions
1. Which sms marketing app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the sms marketing category on Shopify with 63.0% of installs — 48.7pp ahead of Omnisend Email Marketing & SMS. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for sms marketing Shopify apps?
For sms marketing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which sms marketing apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining sms marketing app market share fastest this month, up +13.77pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which sms marketing apps are losing market share on Shopify?
CW Email Popup Email Marketing has lost the most market share this month among sms marketing apps (-20.51pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most sms marketing Shopify app installs?
United States drives the largest share of sms marketing app installs at 43.2%, followed by United Kingdom at 8.2% and Australia at 7.2%. Use the country picker on the third card to compare market leaders by country.
6. How many sms marketing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 sms marketing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
