Sms Marketing Shopify Apps — Full Market Share Table
All tracked sms marketing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 68.41% | 6.76 | Declining |
| 2 |  Mailchimp Email SMS Marketing | 14.71% | 8.83 | Climbing |
| 3 |  TxtCart AI: SMS Marketing | 8.88% | 0.02 | Declining |
| 4 |  Omnisend Email Marketing & SMS | 3.47% | 1.29 | Declining |
| 5 |  CWILL Popup Email Marketing | 2.58% | 0.68 | Climbing |
| 6 |  Shopify Messaging | 0.89% | 0.15 | Climbing |
| 7 |  Brevo PushOwl: Email,Push,SMS | 0.49% | 1.54 | Declining |
| 8 |  Judge.me Email Marketing | 0.24% | 0.18 | Climbing |
| 9 |  YSMS ‑ SMS Marketing | 0.12% | 0.15 | Declining |
| 10 |  Spoks: Email & SMS Marketing | 0.07% | 0.04 | Climbing |
Showing 1-10 out of 21
Key Insights:
- Klaviyo: Email Marketing & SMS holds 68.4% share of sms marketing app installs — 53.7pp ahead of Mailchimp Email SMS Marketing (14.7%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, Mailchimp Email SMS Marketing, TxtCart AI: SMS Marketing) account for 92.0% of all sms marketing install share — a concentrated market.
- Mailchimp Email SMS Marketing is gaining share fastest this month (+8.83pp) — the largest single gainer among the top sms marketing apps by share.
- Klaviyo: Email Marketing & SMS is losing share fastest (-6.76pp) — could indicate a churning user base or a stronger challenger gaining ground.
Sms Marketing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 sms marketing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 48.7%8.77 | 61.5%12.74 | 67.5%6.07 | 69.2%1.69 | 71.3%2.12 | 68.4%2.94 |
| Mailchimp Email SMS Marketing | 6.3%0.38 | 3.5%2.81 | 3.1%0.39 | 5.8%2.76 | 13.3%7.44 | 14.7%1.43 |
| TxtCart AI: SMS Marketing | 2.7%0.02 | 5.9%3.12 | 5.4%0.46 | 5.4%0.02 | 8.2%2.76 | 8.9%0.70 |
| Omnisend Email Marketing & SMS | 7.8%0.36 | 14.0%6.19 | 14.0%0.01 | 13.3%0.72 | 3.2%10.12 | 3.5%0.29 |
| CWILL Popup Email Marketing | 30.8%6.32 | 11.2%19.65 | 7.5%3.61 | 3.1%4.40 | 2.5%0.65 | 2.6%0.09 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 1.6% → 68.4% over the charted period.
- Of the top 5 tracked sms marketing apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Sms Marketing Shopify Apps by Country
Per-country market share rankings for sms marketing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Klaviyo: Email Marketing & SMS leads sms marketing apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but China bucks the trend — TxtCart AI: SMS Marketing leads there.
Top 5 Apps in Sms Marketing
- Klaviyo: Email Marketing & SMS — Leads sms marketing apps with 68.4% install share, rated 4.7★ — losing share this month.
- TxtCart AI: SMS Marketing — Holds 8.9% of sms marketing app install share, rated 4.9★.
- Mailchimp Email SMS Marketing — Holds 14.7% of sms marketing app install share, rated 4.8★ — gaining share this month.
- YSMS ‑ SMS Marketing — Holds 0.1% of sms marketing app install share, rated 4.7★ — losing share this month.
- Omnisend Email Marketing & SMS — Holds 3.5% of sms marketing app install share, rated 4.7★ — losing share this month.
Sms Marketing Shopify Apps — Frequently Asked Questions
1. Which sms marketing app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS dominates the sms marketing category on Shopify with 68.4% of installs — 53.7pp ahead of Mailchimp Email SMS Marketing. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for sms marketing Shopify apps?
For sms marketing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which sms marketing apps are gaining market share on Shopify?
Mailchimp Email SMS Marketing is gaining sms marketing app market share fastest this month, up +8.83pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which sms marketing apps are losing market share on Shopify?
Klaviyo: Email Marketing & SMS has lost the most market share this month among sms marketing apps (-6.76pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most sms marketing Shopify app installs?
United States drives the largest share of sms marketing app installs at 44.8%, followed by United Kingdom at 8.4% and Australia at 8.2%. Use the country picker on the third card to compare market leaders by country.
6. How many sms marketing apps does ShopDigest track on Shopify?
ShopDigest tracks 95 sms marketing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
