Traffic Source Shopify Apps – Market Share Breakdown
(Updated September 2026) See which traffic source Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Traffic Source Shopify Apps — Full Market Share Table
All tracked traffic source Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  MetaShop: Instagram & Facebook | 65.44% | 2.05 | Climbing |
| 2 |  Propel Replay, Survey, Heatmap | 22.39% | 1.36 | Declining |
| 3 |  Omega Facebook Pixel, Meta Ads | 8.34% | 1.11 | Declining |
| 4 |  Meta & Facebook Pixels by Nabu | 2.25% | 0.43 | Climbing |
| 5 |  Trackify Facebook Pixel,TikTok | 0.54% | 0.28 | Climbing |
| 6 |  Ⓩ Facebook Pixel Tiktok Pixel | 0.44% | 0.07 | Declining |
| 7 |  OC Meta Pixel‑ Facebook Pixels | 0.20% | 0.16 | Declining |
| 8 |  Attribuly: Abandoned cart | 0.13% | 0.07 | Climbing |
| 9 |  Omega for your TikTok pixel | 0.08% | 0.10 | Declining |
| 10 |  Cartlytics ‑ Cart Analytics | 0.05% | 0.03 | Climbing |
Showing 1-10 out of 26
Key Insights:
- MetaShop: Instagram & Facebook holds 65.4% share of traffic source app installs — 43.1pp ahead of Propel Replay, Survey, Heatmap (22.4%).
- Top 3 apps (MetaShop: Instagram & Facebook, Propel Replay, Survey, Heatmap, Omega Facebook Pixel, Meta Ads) account for 96.2% of all traffic source install share — a concentrated market.
- MetaShop: Instagram & Facebook is gaining share fastest this month (+2.05pp) — the largest single gainer among the top traffic source apps by share.
- Propel Replay, Survey, Heatmap is losing share fastest (-1.36pp) — could indicate a churning user base or a stronger challenger gaining ground.
Traffic Source Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 traffic source Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| MetaShop: Instagram & Facebook | — | 61.2% | 63.3%2.09 | 65.6%2.31 | 68.3%2.75 | 70.1%1.76 |
| Propel Replay, Survey, Heatmap | — | 24.9% | 23.9%1.05 | 22.4%1.44 | 22.3%0.12 | 23.8%1.46 |
| Omega Facebook Pixel, Meta Ads | — | 10.1% | 9.4%0.63 | 8.2%1.21 | 4.5%3.69 | 1.8%2.77 |
| Meta & Facebook Pixels by Nabu | — | 2.1% | 1.9%0.22 | 2.2%0.39 | 3.3%1.03 | 1.7%1.6 |
| Ⓩ Facebook Pixel Tiktok Pixel | — | 0.4% | 0.5%0.08 | 0.4%0.06 | 0.5%0.01 | 1.1%0.65 |
Key Insights:
- MetaShop: Instagram & Facebook's share expanded from 61.2% → 70.1% over the charted period.
- Of the top 5 tracked traffic source apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Traffic Source Shopify Apps by Country
Per-country market share rankings for traffic source Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- MetaShop: Instagram & Facebook leads traffic source apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- MetaShop: Instagram & Facebook leads worldwide, but China bucks the trend — Omega Facebook Pixel, Meta Ads leads there.
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Top 5 Apps in Traffic Source
- MetaShop: Instagram & Facebook — Leads traffic source apps with 70.1% install share, rated 5.0★ — gaining share this month.
- Propel Replay, Survey, Heatmap — Holds 23.8% of traffic source app install share, rated 4.9★ — gaining share this month.
- Ⓩ Facebook Pixel Tiktok Pixel — Holds 1.1% of traffic source app install share, rated 5.0★ — gaining share this month.
- Meta & Facebook Pixels by Nabu — Holds 1.7% of traffic source app install share, rated 5.0★ — losing share this month.
- Trackify Facebook Pixel,TikTok — Holds 1.0% of traffic source app install share, rated 4.8★ — gaining share this month.
Traffic Source Shopify Apps — Frequently Asked Questions
1. Which traffic source app has the highest market share on Shopify?
MetaShop: Instagram & Facebook dominates the traffic source category on Shopify with 65.4% of installs — 43.1pp ahead of Propel Replay, Survey, Heatmap. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for traffic source Shopify apps?
For traffic source (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which traffic source apps are gaining market share on Shopify?
MetaShop: Instagram & Facebook is gaining traffic source app market share fastest this month, up +2.05pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which traffic source apps are losing market share on Shopify?
Propel Replay, Survey, Heatmap has lost the most market share this month among traffic source apps (-1.36pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most traffic source Shopify app installs?
United States drives the largest share of traffic source app installs at 47.7%, followed by United Kingdom at 8.9% and Australia at 3.9%. Use the country picker on the third card to compare market leaders by country.
6. How many traffic source apps does ShopDigest track on Shopify?
ShopDigest tracks 96 traffic source apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
