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Wishlist Shopify Apps – Analytics & Insights

(Updated October 2026) Track the top wishlist Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.

Wishlist by Square currently leads on 51.6% market share, followed by Wishlist Fade ‑ My Wishlists at 20.0%. A concentrated field — one app holds most of the tracked installs.

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Apps tracked

96
for this keyword

Category leader

Wishlist by Square
51.6% market share

Top region

🇺🇸 United States
2.71pp· 18.0% of installs

Top Wishlist Shopify Apps Ranked Today

Top 10 wishlist Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.

View details
AppRankMarket shareReviews
Wishlist by Square1–51.63%10.2413210
Wishlist Fade ‑ My Wishlists2–20.00%0.11505
Magic Wishlist & Emails3312.22%10.174814
Wishlist Hero415.24%0.054175
Growave: Loyalty & Wishlist515.45%3.711,2983
Swish (Wishlist King)660.27%0.232892
Wishlist Monk761.16%1.05329
Joy Wishlist app810.37%0.11213
WishlistSuite Wishlist App910.00%–0–
Wishlist Power10–0.09%0.04421

Key Insights:

  • Wishlist by Square commands 51.6% market share, 31.6pp ahead of Wishlist Fade ‑ My Wishlists — a concentrated wishlist category.
  • In the last 30 days, 5 apps climbed and 2 dropped in ranking among the top 10 tracked wishlist apps.
  • Magic Wishlist & Emails added the most new reviews this month (+14) — strong adoption momentum.
See more insights

Live Ranking and Market Share Trends for Wishlist Shopify Apps

Monthly ranking and market share trends for the top 5 wishlist Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.

Full report
Charts Data
Monthly ranking position for the top 5 wishlist Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
Wishlist by SquareWishlist by Square#11#1–#1–#1–#1–#1–
Wishlist Fade ‑ My WishlistsWishlist Fade ‑ My Wishlists#30–#1812#810#26#2–#2–
Magic Wishlist & EmailsMagic Wishlist & Emails#336#285#1216#75#61#33
Wishlist HeroWishlist Hero#4–#4–#4–#4–#4–#4–
Growave: Loyalty & WishlistGrowave: Loyalty & Wishlist#5–#23#53#5–#5–#5–

Key Insights:

  • Wishlist by Square's ranking improved from #6 to #1 over the charted period.
  • 3 of 5 top wishlist apps improved their position; 0 declined — a mixed picture.
  • Wishlist by Square's market share is 51.6% — gaining +49.6pp since the start of the chart.
See more insights

Wishlist Shopify Apps — Market Share by Country

Top 5 countries driving installs for wishlist Shopify apps, with current market share and 30-day change versus the previous month.

View details
CountryMarket shareChange
United States18.0%2.71
India14.2%1.41
United Kingdom7.0%1.47
Germany6.4%0.35
Australia4.9%0.91

Key Insights:

  • United States accounts for 18.0% of wishlist app installs — the single largest market.
  • Top 3 markets (United States, India, United Kingdom) collectively cover 39.2% of all tracked wishlist installs — globally distributed demand.
See more insights

Fastest to 1,000 Reviews — Wishlist Shopify Apps

Race-style view of how the top 5 wishlist Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.

Charts Data
Review velocity for the top 5 wishlist Shopify apps — months since launch to reach 1,000 reviews and current cumulative review count.
AppMonths to Reach 1,000 ReviewsCurrent Review Count
Growave: Loyalty & WishlistGrowave: Loyalty & Wishlist1191,288
Wishlist HeroWishlist HeroNot yet reached416
Wishlist by SquareWishlist by SquareNot yet reached134
Wishlist Fade ‑ My WishlistsWishlist Fade ‑ My WishlistsNot yet reached58
Magic Wishlist & EmailsMagic Wishlist & EmailsNot yet reached46

Key Insights:

  • Growave: Loyalty & Wishlist reached 1,000 reviews fastest — in 119 months since launch.
  • 4 of the top 5 wishlist apps haven't yet crossed 1,000 reviews — Wishlist Hero is closest at 416 cumulative.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Top Wishlist Shopify Apps Ranked by Position

Wishlist by Square dominates wishlist with 51.6% market share — a clear category leader Shopify merchants gravitate to first, 31.6pp ahead of Wishlist Fade ‑ My Wishlists (20.0%). Magic Wishlist & Emails sits at #3 with 12.2% share, rounding out the top tier. Together, the top 3 apps absorb 83.9% of all wishlist installs — a highly concentrated landscape with limited room for new entrants. Swish (Wishlist King) is the standout mover this month, climbing 6 positions — a momentum signal worth tracking.

Wishlist by Square's 51.6% share looks dominant, but Growave: Loyalty & Wishlist slipped 1 position this month and the rest of the top 5 has reshuffled. Wishlist apps are settled at the top and contested below — for merchants whose needs aren't a perfect Wishlist by Square fit, the #2–#5 apps often surface better niche options.

Geographic Distribution of Wishlist Shopify App Installs

United States is the largest single market for wishlist apps at 18.0% — but no country dominates, meaning wishlist apps serve a globally distributed merchant base. India follows at 14.2%, with United Kingdom at 7.0%. Together, the top 3 markets account for 39.2% of wishlist app installs worldwide. Germany (6.4%) and Australia (4.9%) round out the top 5.

With United States's 18.0% as the largest single market and the rest spread across many countries, the leading wishlist apps tend to be region-agnostic by design — geography matters less for app choice here than features, pricing, and support quality.

Review Growth Velocity in Wishlist — Which Apps Grew Fastest

Growave: Loyalty & Wishlist is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 119 months since launch. The remaining 4 wishlist apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

4 apps on this chart haven't yet crossed 1,000 reviews: Wishlist Hero at 416, Wishlist by Square at 134, Wishlist Fade ‑ My Wishlists at 58, Magic Wishlist & Emails at 46 cumulative reviews. Wishlist Hero is closest to the milestone — its current count puts it roughly 42% of the way to 1,000.

Growave: Loyalty & Wishlist is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the wishlist category.

Top 5 Apps in Wishlist

  1. Wishlist by Square — Category leader for wishlist with 51.6% market share and 5.0★.
  2. Wishlist Fade ‑ My Wishlists — Ranks #2 for wishlist with 20.0% market share and 5.0★.
  3. Magic Wishlist & Emails — Climbed 3 positions this month to rank #3 — 12.2% share, 5.0★.
  4. Wishlist Hero — Climbed 1 position this month to rank #4 — 5.2% share, 4.7★.
  5. Growave: Loyalty & Wishlist — Currently ranked #5 with 5.5% market share and 4.8★.

Wishlist Shopify Apps — Frequently Asked Questions

1. What is the best wishlist app on Shopify?

Wishlist by Square is the leading wishlist app on Shopify, holding 51.6% of category market share with 132 reviews — a clear default for most merchants.

2. Which wishlist app has the highest market share on Shopify?

Wishlist by Square holds the highest market share among wishlist apps at 51.6% (-10.24pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.

3. How many wishlist apps are tracked on Shopify?

ShopDigest tracks 96 wishlist apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.

4. Which wishlist app is growing the fastest on Shopify?

Swish (Wishlist King) has shown the strongest ranking momentum, climbing 6 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.

5. Where are wishlist apps most popular on Shopify?

United States has the highest concentration of wishlist app installs at 18.0%, followed by India at 14.2%. The Geography tab shows the full country-by-country breakdown.

6. How is market share calculated for wishlist on Shopify keyword pages?

For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.

7. Which wishlist app reached 1,000 reviews fastest on Shopify?

Growave: Loyalty & Wishlist hit 1,000 reviews in 119 months since launch — the fastest review ramp among tracked wishlist Shopify apps. See the Review Champions chart above for the full race.

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