Wishlist Shopify Apps — Full Market Share Table
All tracked wishlist Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Wishlist by Square | 51.62% | 10.36 | Declining |
| 2 |  Wishlist Fade ‑ My Wishlists | 19.99% | 0.07 | Climbing |
| 3 |  Magic Wishlist & Emails | 12.21% | 10.16 | Climbing |
| 4 |  Growave: Loyalty & Wishlist | 5.45% | 3.56 | Declining |
| 5 |  Wishlist Hero | 5.23% | 0.04 | Climbing |
| 6 |  Notify! Back in Stock+Wishlist | 3.09% | 3.09 | Climbing |
| 7 |  Wishlist Monk | 1.16% | 1.05 | Climbing |
| 8 |  Joy Wishlist app | 0.37% | 0.11 | Climbing |
| 9 |  Swish (Wishlist King) | 0.27% | 0.23 | Climbing |
| 10 |  WC Wishlist & Back in Stock | 0.11% | 0.00 | Declining |
Showing 1-10 out of 22
Key Insights:
- Wishlist by Square holds 51.6% share of wishlist app installs — 31.6pp ahead of Wishlist Fade ‑ My Wishlists (20.0%).
- Top 3 apps (Wishlist by Square, Wishlist Fade ‑ My Wishlists, Magic Wishlist & Emails) account for 83.8% of all wishlist install share — a concentrated market.
- Magic Wishlist & Emails is gaining share fastest this month (+10.16pp) — the largest single gainer among the top wishlist apps by share.
- Wishlist by Square is losing share fastest (-10.36pp) — could indicate a churning user base or a stronger challenger gaining ground.
Wishlist Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 wishlist Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Wishlist by Square | 61.9%16.30 | 51.2%10.66 | 73.7%22.43 | 65.9%7.71 | 61.1%4.79 | 51.5%9.68 |
| Wishlist Fade ‑ My Wishlists | — | 0.0% | 0.5%0.47 | 16.7%16.23 | 21.7%4.94 | 20.2%1.46 |
| Magic Wishlist & Emails | — | — | 0.1% | 1.2%1.12 | 2.2%1.00 | 12.1%9.87 |
| Growave: Loyalty & Wishlist | 11.2%6.55 | 32.5%21.33 | 10.3%22.25 | 7.2%3.06 | 6.5%0.71 | 5.4%1.12 |
| Wishlist Hero | 9.6%4.64 | 7.6%1.97 | 8.1%0.47 | 6.8%1.31 | 7.1%0.32 | 5.3%1.79 |
Key Insights:
- Wishlist by Square's share expanded from 2.0% → 51.5% over the charted period.
- Of the top 5 tracked wishlist apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Wishlist Shopify Apps by Country
Per-country market share rankings for wishlist Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Wishlist by Square | Wishlist by Square | Wishlist Fade ‑ My Wishlists | Wishlist Fade ‑ My Wishlists | Wishlist by Square |
| 2 | Wishlist Fade ‑ My Wishlists | Magic Wishlist & Emails | Wishlist by Square | Growave: Loyalty & Wishlist | Wishlist Fade ‑ My Wishlists |
| 3 | Magic Wishlist & Emails | Growave: Loyalty & Wishlist | Magic Wishlist & Emails | Notify! Back in Stock+Wishlist | Magic Wishlist & Emails |
| 4 | Growave: Loyalty & Wishlist | Notify! Back in Stock+Wishlist | Wishlist Hero |  XB Wishlist | Wishlist Hero |
| 5 | Wishlist Hero | Wishlist Fade ‑ My Wishlists | Wishlist Monk | Wishlist by Square | Notify! Back in Stock+Wishlist |
Key Insights:
- Wishlist by Square leads wishlist apps in 2 of 4 tracked markets (United States, United Kingdom).
- Wishlist by Square leads worldwide, but 2 of 4 tracked markets crown a different leader — Wishlist Fade ‑ My Wishlists in India, Wishlist Fade ‑ My Wishlists in China.
Top 5 Apps in Wishlist
- Wishlist by Square — Leads wishlist apps with 51.5% install share, rated 5.0★ — losing share this month.
- Wishlist Fade ‑ My Wishlists — Holds 20.2% of wishlist app install share, rated 5.0★ — gaining share this month.
- Magic Wishlist & Emails — Holds 12.1% of wishlist app install share, rated 5.0★ — gaining share this month.
- Wishlist Hero — Holds 5.3% of wishlist app install share, rated 4.7★.
- Growave: Loyalty & Wishlist — Holds 5.4% of wishlist app install share, rated 4.8★ — losing share this month.
Wishlist Shopify Apps — Frequently Asked Questions
1. Which wishlist app has the highest market share on Shopify?
Wishlist by Square dominates the wishlist category on Shopify with 51.6% of installs — 31.6pp ahead of Wishlist Fade ‑ My Wishlists. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for wishlist Shopify apps?
For wishlist (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which wishlist apps are gaining market share on Shopify?
Magic Wishlist & Emails is gaining wishlist app market share fastest this month, up +10.16pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which wishlist apps are losing market share on Shopify?
Wishlist by Square has lost the most market share this month among wishlist apps (-10.36pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most wishlist Shopify app installs?
United States drives the largest share of wishlist app installs at 17.5%, followed by India at 14.4% and United Kingdom at 7.0%. Use the country picker on the third card to compare market leaders by country.
6. How many wishlist apps does ShopDigest track on Shopify?
ShopDigest tracks 96 wishlist apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
