Quickbooks Online — Country Distribution of Shopify Installs
Where QuickBooks Online's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 36.33% | 1.25 |
| 2 |  Canada | 30.78% | 0.16 |
| 3 |  United Kingdom | 14.74% | 0.36 |
| 4 |  Australia | 5.24% | 0.24 |
| 5 |  South Africa | 1.58% | 0.07 |
| 6 |  Ireland | 1.41% | 0.06 |
| 7 |  Singapore | 1.27% | 0.05 |
| 8 |  United Arab Emirates | 1.03% | 0.05 |
| 9 |  Malaysia | 0.86% | 0.04 |
| 10 |  Pakistan | 0.50% | 0.02 |
Showing 1-10 out of 71
Key Insights:
- United States contributes 36.3% of QuickBooks Online's installs — its largest single market (71 countries tracked in total).
- Top 3 markets (United States, Canada, United Kingdom) cover 81.8% of QuickBooks Online's reviews — moderately concentrated demand.
- United Kingdom is contracting fastest among the top 5 (-0.36pp) — worth investigating before assuming it's noise.
Quickbooks Online — Country Share Trajectory Over Time
Monthly country share trajectory for QuickBooks Online across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 32.06% | 34.60%2.54 | 35.81%1.21 | 34.90%0.91 | 35.95%1.05 | 36.33%0.38 |
| Canada | 33.27% | 32.31%0.96 | 31.28%1.03 | 31.11%0.17 | 30.96%0.15 | 30.78%0.18 |
| United Kingdom | 15.02% | 14.13%0.89 | 14.01%0.12 | 15.13%1.12 | 14.77%0.36 | 14.74%0.03 |
| Australia | 5.65% | 5.58%0.07 | 5.37%0.21 | 5.46%0.09 | 5.29%0.17 | 5.24%0.05 |
| South Africa | 1.63% | 1.62%0.01 | 1.61%0.01 | 1.68%0.07 | 1.60%0.08 | 1.58%0.02 |
Key Insights:
- United States is QuickBooks Online's largest market in this chart — share expanded from 27.4% to 36.3% over the charted period.
- Across the 5 plotted countries, QuickBooks Online expanded in 1 and contracted in 4.
Quickbooks Online — Where Its Merchant Base Lives
United States leads QuickBooks Online's install base at 36.3%, with meaningful spread across additional top markets. Canada follows at 30.8%, with United Kingdom at 14.7%. Together, the top 3 countries account for 81.8% of QuickBooks Online's worldwide reviews on Shopify. Australia (5.2%) and South Africa (1.6%) round out the top 5. United Kingdom is contracting fastest among the top 5 (-0.36pp) — worth checking whether it's a short-term swing or sustained churn from that region.
QuickBooks Online's install base split between United States (36.3%), Canada (30.8%), and United Kingdom (14.7%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
Quickbooks Online — Internationalisation Trajectory
United States is QuickBooks Online's largest market in this view — share expanded from 27.4% to 36.3% over the charted period. Across the top 5 countries plotted, QuickBooks Online's share contracted in 4 and expanded in 1 — concentration is consolidating into fewer regions. Canada is the sharpest contractor — slipping from 35.1% to 30.8% of installs over the charted window.
QuickBooks Online's -4.3pp contraction in Canada alongside declines in 3 additional countries can reflect either a deliberate refocus on a core market or a localisation/competition gap — multi-country contractions often run alongside category-level rank pressure in those same regions.
Top Categories Quickbooks Online Ranks In on Shopify
- Category Finances - Other — QuickBooks Online ranks #1 in this category — its leading position on Shopify.
- Category Accounting — QuickBooks Online ranks #1 in this category — its leading position on Shopify.
- Keyword accounting — QuickBooks Online ranks #1 in this keyword — its leading position on Shopify.
- Keyword finance — QuickBooks Online ranks #1 in this keyword — its leading position on Shopify.
- Keyword intuit — QuickBooks Online ranks #1 in this keyword — its leading position on Shopify.
Quickbooks Online on Shopify — Geography FAQs
1. Where is QuickBooks Online most popular on Shopify?
United States contributes the largest share of QuickBooks Online's installs at 36.3% of all reviews. Adoption is meaningfully spread across several major markets, followed by Canada at 30.8% and United Kingdom at 14.7%.
2. Which countries is QuickBooks Online growing fastest in on Shopify?
United States is the fastest-growing market for QuickBooks Online this month, gaining +1.25pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
3. How is QuickBooks Online's country share calculated on Shopify?
Country share is computed as the percentage of QuickBooks Online's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
4. In how many countries is QuickBooks Online installed on Shopify?
QuickBooks Online has reviews from 71 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
5. Is QuickBooks Online a global Shopify app?
QuickBooks Online is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
6. How often does QuickBooks Online's geographic distribution update?
Country shares update weekly. QuickBooks Online's footprint is currently consolidating into fewer markets — the date range filter on the trend chart lets you check whether the shift is recent or sustained.
