Shiptheory — Country Distribution of Shopify Installs
Where Shiptheory's merchant base is concentrated worldwide — top 2 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United Kingdom | 98.26% | – |
| 2 |  Netherlands | 1.74% | – |
Showing 1-2 out of 2
Key Insights:
- United Kingdom contributes 98.3% of Shiptheory's installs — its largest single market.
Shiptheory — Country Share Trajectory Over Time
Monthly country share trajectory for Shiptheory across its top 2 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United Kingdom | 98.26% | 98.26%– | 98.26%– | 98.26%– | 98.26%– | 98.26%– |
| Netherlands | 1.74% | 1.74%– | 1.74%– | 1.74%– | 1.74%– | 1.74%– |
Key Insights:
- United Kingdom is Shiptheory's largest market in this chart — share held steady from 98.1% to 98.3% over the charted period.
- Across the 2 plotted countries, Shiptheory expanded in 1 and contracted in 1.
Shiptheory — Where Its Merchant Base Lives
United Kingdom dominates Shiptheory's install base on Shopify with 98.3% of all reviews — a single-region merchant base that effectively defines the app's product priorities. Netherlands follows at 1.7%.
Shiptheory's 98.3% concentration in United Kingdom typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United Kingdom get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Shiptheory — Internationalisation Trajectory
United Kingdom is Shiptheory's largest market in this view — share held steady from 98.1% to 98.3% over the charted period. Across the top 2 countries plotted, Shiptheory's country share movements balance out — gains and contractions split evenly, suggesting a settled geographic distribution. Netherlands is the sharpest contractor — slipping from 1.9% to 1.7% of installs over the charted window.
Top Categories Shiptheory Ranks In on Shopify
- Keyword royal mail — Currently #12 in this keyword (climbed 1 position this month).
- Keyword shipstation — Currently #12 in this keyword (climbed 5 positions this month).
- Keyword fedex — Currently #32 in this keyword (climbed 6 positions this month).
- Keyword usps — Currently #33 in this keyword (climbed 4 positions this month).
- Category Shipping solutions - Other — Currently #43 in this category (climbed 13 positions this month).
Shiptheory on Shopify — Geography FAQs
1. Where is Shiptheory most popular on Shopify?
United Kingdom contributes the largest share of Shiptheory's installs at 98.3% of all reviews. Adoption is heavily concentrated in this single market, followed by Netherlands at 1.7%.
2. How is Shiptheory's country share calculated on Shopify?
Country share is computed as the percentage of Shiptheory's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
3. Is Shiptheory a global Shopify app?
Shiptheory's install base is heavily concentrated in United Kingdom (98.3% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
4. How often does Shiptheory's geographic distribution update?
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
