Shop Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Shop's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Reach millions of high-intent shoppers on Shop.
Shop — Market Share Across Shopify App Store Groups
Shop's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordshop pay | 94.25%0.68 | Declining |
Keywordonline store | 94.14%2.51 | Declining |
Keywordlive stream shopping | 91.16%2.84 | Declining |
Keywordbing shopping ads | 89.35%3.25 | Declining |
CategorySelling online - Other Sales channels > Selling online > Selling online - Other | 85.00%0.60 | Declining |
KeywordListing analytics | 70.11%8.91 | Growing |
Keywordshow recent orders | 68.97%1.15 | Declining |
KeywordUnified dashboard | 55.23%3.19 | Declining |
Keywordshipping uk | 54.79%8.49 | Declining |
KeywordTracking sync | 54.15%1.54 | Growing |
Showing 1-10 out of 37
Key Insights:
- Shop captures 94.2% of installs in shop pay — its strongest position among the 10 Shopify groups shown (37 groups in total).
- Over the past 30 days, 2 gained share and 8 lost share — net downward pressure.
- shipping uk saw the sharpest contraction (-8.49pp) — worth checking whether the dip is short-term or sustained.
Shop — Market Share Trend Across Top Groups
Monthly market share trajectory for Shop across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Online Store | — | — | 96.67% | 94.22%2.45 | 94.39%0.17 | 98.64%4.25 |
| Shop Pay | 90.58% | 95.52%4.94 | 94.92%0.6 | 94.22%0.7 | 93.53%0.69 | 93.27%0.26 |
| Live Stream Shopping | — | — | 94.02% | 91.15%2.87 | 93.83%2.68 | 92.75%1.08 |
| Bing Shopping Ads | 87.05% | 86.65%0.4 | 92.65%6 | 89.43%3.22 | 90.04%0.61 | 86.75%3.29 |
| Selling Online - Other | 85.90% | 86.15%0.25 | 85.54%0.61 | 84.97%0.57 | 82.94%2.03 | 81.91%1.03 |
Key Insights:
- Shop's biggest share gain is in Bing Shopping Ads — expanded from 60.9% to 86.8% over the charted period.
- Across the 5 plotted groups, Shop expanded share in 2 and contracted in 3.
Top Categories Shop Ranks In on Shopify
- Keywordshop pay — Holds 94.2% market share in this keyword (-0.68pp this month) — slipping in this keyword.
- Keywordonline store — Holds 94.1% market share in this keyword (-2.51pp this month) — slipping in this keyword.
- Keywordlive stream shopping — Holds 91.2% market share in this keyword (-2.84pp this month) — slipping in this keyword.
- Keywordbing shopping ads — Holds 89.3% market share in this keyword (-3.25pp this month) — slipping in this keyword.
- CategorySelling online - Other — Holds 85.0% market share in this category (-0.60pp this month) — slipping in this category.
Shop on Shopify — Market Share FAQs
1. Where does Shop have the most market share on Shopify?
Shop captures the largest share of installs in shop pay — 94.2% of the group's tracked install base, followed by 94.1% in online store and 91.2% in live stream shopping. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Shop gaining or losing share in?
Shop is contracting in more groups than it's expanding. shipping uk saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Shop's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Shop hold market share?
Shop appears in 37 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Shop's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Shop is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
