by Meta
Sell your products on Facebook and Instagram.
Free
Shopify Audiences Shopify App by Shopify
Use Shopify's commerce insights to target your ads to the right audience. Identify your top customers.
3.2 23 reviewsFree
Pros and cons
Pros and cons of Shopify Audiences
Pros
- Effective Ad Targeting: Enhances paid ad campaigns by optimizing targeting across channels, improving ad effectiveness.
- Easy Setup: Simple and quick to set up, making it accessible for users to start using immediately.
- Performance Improvement: Significantly improves key metrics like CTR, add-to-cart rates, and ROAS in ad campaigns.
- Responsive Support: Users appreciate the quick and helpful responses from the Shopify team regarding feedback.
Cons
- High Cost Barrier: Exclusive to Shopify Plus ($2000+/month), making it inaccessible for small and medium businesses.
- Misleading Promotions: Users feel misled by claims of the tool being free when it requires a costly upgrade.
Screenshots
About the app
Identify your top customers.
- Targeted Marketing: Improve targeting with custom audience lists for your store.
- Automated Audience Management: Speed up with automatic audience creation, exporting, and updating.
- Targeted Marketing: Get the correct audience's attention all the way from their initial awareness to making a purchase.
- Multi-platform ad scaling: Scale your ads on major platforms such as Meta, Google, and Pinterest.
- Integrated Business Management: Get precise tracking and reports from the same place where you operate your business.
Keywords
retargeting conversions Shopify appscustomer acquisition costs Shopify appsad performance Shopify appscommerce insights Shopify appshigh-intent audiences Shopify appsproduct targeting Shopify appsmachine learning ads Shopify appsaudience performance Shopify appstransparent reporting Shopify appsconversion data Shopify appsShopify Plus ads Shopify appsMeta ads Shopify appsGoogle ads Shopify appsTikTok ads Shopify appsPinterest ads Shopify appsSnapchat ads Shopify appsCriteo ads Shopify appsbuyer intent Shopify appsprospecting ads Shopify appsad campaign efficiency Shopify apps
Key features
- Drive up to 2x more retargeting conversions for every dollar spent.
- Cut customer acquisition costs by up to 50% with high-intent audiences.
- Exclude 40% more existing customers to boost campaign efficiency.
Pricing
Shopify Audiences pricing plans
$0 /month
Not sure which plan to pick? Discuss plans with us, learn about custom pricing, or get a demo.
Here’s an overview of Shopify Audiences costs for each of the plan(s)
The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by Shopify Audiences is .
The details of the plans are outlined below.
- : this plan is free forever, incurring no subscription costs.
Shopify Audiences price summary
| Pricing summary | Free |
| Total pricing plan(s) | 1 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 0 |
| Free trial available | No |
Comparison
Top Shopify Audiences alternatives — detailed comparison
The table below highlights the crucial differences between Shopify Audiences and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 3.8 ★ (23 reviews) | 3.9 ★ (5,766 reviews) | 4.5 ★ (5,529 reviews) | |
| Developed by | Shopify | Meta | Google LLC | |
| Launch date | 29 June 2022 | 4 October 2018 | 28 November 2017 | |
| Pricing | Free | Free | Free | |
| Objective | Identify your top customers. | Sell your products on Facebook and Instagram. | Advertise where people use Google and YouTube. | |
| Categories | Ads | Ads, Marketplaces | Marketplaces, Ads | |
| Key features & highlights | ||||
| Purpose | Use Shopify's commerce insights to target your ads to the right audience. | Sell on Facebook and Instagram easily while managing your business in one location with Shopify. | Show your products to new buyers seeking what you offer. | |
| Features list |
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| |
| Highlights | — |
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| |
| User reviews and ratings | ||||
| Recommended | 52.2% | 66.8% | 83.9% | |
| Pros |
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| Cons |
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| Pricing and plans | ||||
| Total pricing plans | 0 | 1 | 1 | |
| Free plan | Not available | Available | Available | |
| Free trial | No | No | No | |
| Technical information | ||||
| Rating | 3.8 ★ | 3.9 ★ | 4.5 ★ | |
| Total reviews | 23 | 5,843 | 5,560 | |
| Launch date | 29 June 2022 | 4 October 2018 | 28 November 2017 | |
More details about Shopify Audiences
Product description
Shopify Audiences v2.0 is a new tool designed to cut customer acquisition costs by up to 50% by connecting businesses with potential buyers through advanced algorithms. This app, which generates custom audience lists from millions of commerce signals, is only available for Shopify Plus stores in the US or Canada with Shopify Payments enabled.
AI summary
Shopify Audiences is a marketing tool designed to enhance paid ad campaigns by improving audience targeting and ad spend efficiency. It integrates seamlessly with Shopify, allowing businesses to create and export hashed audience lists for use in platforms like Meta Ads, helping to overcome challenges in advertising attribution, particularly post-iOS 14. The app is praised for its ease of setup, non-technical usability, and ability to expand limited audience groups, especially beneficial for newer stores. It provides additional signals to optimize ad performance, leading to improved metrics such as click-through rates, conversions, and return on ad spend. However, a significant limitation is its exclusivity to Shopify Plus, requiring a monthly plan costing over $2,000, which makes it inaccessible to small and medium-sized businesses. This restriction has been widely criticized as counterproductive, given the tool’s potential to help smaller stores scale. While the app delivers strong results for eligible users, its value is undermined by the high barrier to entry, leaving many businesses unable to leverage its capabilities. Occasional technical issues, such as discrepancies in audience size during export, have also been noted. Overall, Shopify Audiences is a powerful tool for ad optimization but remains out of reach for most merchants due to its pricing structure.
Support
For any questions, concerns, or assistance with Shopify Audiences, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Shopify Audiences offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
Language support
Details of the Shopify Audiences are available in various languages on the Shopify app store, including English, Chinese (Traditional), Chinese (Simplified), Czech, German, Danish, Dutch, French, Finnish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese.
Shopify Audiences support information in a nutshell
| Support email | plusspecialists |
| Contact number(s) | Not available |
| FAQ page | FAQ details |
| Privacy policy | Privacy details |
| Language support | English, Chinese (Traditional), Chinese (Simplified), Czech, German, Danish, Dutch, French, Finnish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese |
Integration
The list of top Shopify apps, features or software tools that Shopify Audiences seamlessly integrates with are given below.
Shopify AdminCriteo AdsFacebook and Instagram AdsGoogle and Youtube AdsPinterest AdsSnapchat AdsTikTok Ads
Developer
| Name | Shopify |
| Profile | See all apps by Shopify |
| Website | View developer profile |
| Address | 151 O’Connor St, Ottawa, ON, ON |
Installation
How to install Shopify Audiences on your Shopify store
1
Send your details
Your name, email and store domain go straight to the Shopify team.
2
The developer gets in touch
Shopify contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
3.2
★★★☆☆
23 total reviews
Shopify Audiences has an overall rating of 3.2 stars from a total of 23 reviews on the Shopify app store. Of these, 12 (52.2%) are positive, 1 (4.3%) are neutral, and 10 (43.5%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★Two Step Performancefrom United States · 4 February 2025
Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.
★★★★★Vego Gardenfrom United States · 8 January 2025
Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!
★★★★★Shop Indoor Golffrom United States · 20 December 2024
We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.
★★★★★Equine Exchange Tack Shopfrom United States · 14 December 2024
We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.
★★★★★Maggy Londonfrom United States · 29 June 2023
In less than 1 month, Shopify Audiences have become our top producing adsets in Meta. Increased CTR, Add to Cart and Purchase/ROAS!Highly recommend!
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#1
audience
Total reviews
23
No change vs 30 days ago
Average rating
3.2 ★
0.00 vs 30 days ago
Top market
US
91.7% of installs
Category & keyword rankings
Position and market share today
| Keywordaudience | #1 | 0.5% ▲0.2 |
| CategoryAdvertising | #8 | 0.0% ▲0.0 |
| Keywordretargeting | #12 | 0.0% ▲0.0 |
| KeywordAI targeting | #14 | 0.0% ▲0.0 |
Reviews trend
Cumulative reviews · last 6 months
22 → 23 reviews · rating steady at 3.2★
Ranks #1 in 1 of 10 App Store groups tracked.Open full charts →
Shopify Audiences FAQs
How do I install the Shopify Audiences Shopify app?
To install Shopify Audiences on your Shopify store, click on the Shopify Audiences installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Shopify Audiences on your Shopify store, then contact us now.
What are the key features of Shopify Audiences?
The key features offered by Shopify Audiences to Shopify store owners are:
- Drive up to 2x more retargeting conversions for every retargeting dollar spent
- Cut customer acquisition costs by up to 50% and maximize your ad performance
- Boost campaign efficiency by excluding 40% more existing customers on average
- Reach the right audiences across the funnel, from awareness to conversion
- Compare your ad performance to similar stores or industry groupings
Does Shopify Audiences integrate with other Shopify apps or tools?
Yes, Shopify Audiences seamlessly integrates with other Shopify apps or tools, such as Improve targeting with custom audience lists for your store., Speed up with automatic audience creation, exporting, and updating., Get the correct audience's attention all the way from their initial awareness to making a purchase..
Is there a free trial available for Shopify Audiences?
No, Shopify Audiences does not offer any free trial.
What are the pricing plans for Shopify Audiences?
The app offers 1 plan that is forever-free.
How does billing work for Shopify Audiences?
Shopify Audiences is completely free to install and use. Additional charges may or may not apply.
Can I cancel or upgrade my subscription plan at any time?
Yes, Shopify Audiences allows its subscribers to cancel or upgrade their subscription plan at any time.
Does Shopify Audiences offer customer support?
Yes, Shopify Audiences offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Shopify Audiences offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Is Shopify Audiences compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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3.2★★★☆☆23 reviews · 52.2% positive
Writing reviews on ShopDigest is coming soon.
- TSTwo Step Performance★★★★★
Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.
- VGVego Garden★★★★★
Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!
- SIShop Indoor Golf★★★★★
We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.
- EEEquine Exchange Tack Shop★★★★★
We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.
- MLMaggy London★★★★★
In less than 1 month, Shopify Audiences have become our top producing adsets in Meta. Increased CTR, Add to Cart and Purchase/ROAS!Highly recommend!
SHShopifyDeveloperThank you so much for this kind review! We feel lucky to have you as a customer and are glad Shopify Audiences has worked so well for you :)
- EJEric Javits★★★★★
We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)
SHShopifyDeveloperThank you so much for this kind review! We're glad Shopify Audiences has led to better performance for you, and feel lucky to have you as a customer :)
- BABattlbox.com★★★★★
We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.
SHShopifyDeveloperWe're very glad to see that Shopify Audiences has been impactful for you! Thanks for the review :)
- NJNathan James★★★★★
As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!
SHShopifyDeveloperThank you so much for this review! We're lucky to have you as an early customer of Audiences :)
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