(Updated September 2026) Track where Wishlist by Square's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Boost sales by letting shoppers save and buy favorites later.
Where Wishlist by Square's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 17.91% | 0.67 | |
| 2 | 7.46% | 1.16 | |
| 3 | 7.46% | 1.16 | |
| 4 | 5.97% | 0.80 | |
| 5 | 5.97% | 2.52 | |
| 6 | 5.97% | 0.93 | |
| 7 | 4.48% | 0.69 | |
| 8 | 4.48% | 1.03 | |
| 9 | 4.48% | 0.69 | |
| 10 | 2.99% | 0.46 |
Key Insights:
Monthly country share trajectory for Wishlist by Square across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
18.37% | 20.75%2.38 | 17.24%3.51 | 17.65%0.41 | 19.18%1.53 | 17.39%1.79 | |
6.12% | 9.43%3.31 | 8.62%0.81 | 7.35%1.27 | 6.85%0.5 | 7.25%0.4 | |
6.12% | 5.66%0.46 | 5.17%0.49 | 5.88%0.71 | 5.48%0.4 | 7.25%1.77 | |
2.04% | 3.77%1.73 | 3.45%0.32 | 2.94%0.51 | 2.74%0.2 | 5.80%3.06 | |
6.12% | 5.66%0.46 | 5.17%0.49 | 4.41%0.76 | 5.48%1.07 | 5.80%0.32 |
Key Insights:
United States leads Wishlist by Square's install base at 17.9%, with meaningful spread across additional top markets. Netherlands follows at 7.5%, with Germany at 7.5%. Together, the top 3 countries account for 32.8% of Wishlist by Square's worldwide reviews on Shopify. United Kingdom (6.0%) and Canada (6.0%) round out the top 5. Canada is the fastest-growing market for Wishlist by Square this month (+2.52pp) — emerging adoption worth tracking against the established leaders.
Wishlist by Square's install base split between United States (17.9%), Netherlands (7.5%), and Germany (7.5%) usually means localisation, multi-currency, and major regional payment integrations are already in place — a defensible default for cross-border Shopify merchants.
United States is Wishlist by Square's largest market in this view — share expanded from 0 to 17.4% over the charted period. Across the top 5 countries plotted on this chart, Wishlist by Square's share expanded in 4 and contracted in 1 over the charted period — net internationalisation underway. United Kingdom is the sharpest contractor — slipping from 16.7% to 7.3% of installs over the charted window.
With 4 countries expanding and 1 contracting for Wishlist by Square, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
United States contributes the largest share of Wishlist by Square's installs at 17.9% of all reviews. Adoption is meaningfully spread across several major markets, followed by Netherlands at 7.5% and Germany at 7.5%.
Canada is the fastest-growing market for Wishlist by Square this month, gaining +2.52pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Wishlist by Square's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Wishlist by Square has reviews from 34 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Wishlist by Square is multi-region but not fully global — meaningful adoption across several major markets with the top 1–3 driving most installs. Cross-border merchants are usually well-served; merchants in markets outside the top 5 should verify regional fit on the table above.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
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