Wishlist By Square Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Wishlist by Square's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Boost sales by letting shoppers save and buy favorites later.
Wishlist By Square — Market Share Across Shopify App Store Groups
Wishlist by Square's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
KeywordSave for later | 79.11%16.45 | Growing |
Keywordadd item to cart | 61.23%6.46 | Growing |
Keywordwishlist | 52.78%4.43 | Growing |
Keywordsquare | 33.45%5.30 | Growing |
Keywordsquare integration | 16.57%1.53 | Growing |
Keywordconversion analytics | 14.56%0.66 | Growing |
CategoryWishlists Marketing and conversion > Customer loyalty > Wishlists | 10.23%1.10 | Growing |
Keywordcustomer accounts | 1.28%0.70 | Growing |
CategoryCustomer loyalty Marketing and conversion > Customer loyalty | 0.73%0.10 | Growing |
CategoryMarketing and conversion | 0.08%0.01 | Growing |
Showing 1-10 out of 11
Key Insights:
- Wishlist by Square captures 79.1% of installs in Save for later — its strongest position among the 10 Shopify groups shown (11 groups in total).
- Over the past 30 days, 10 gained share — net positive share momentum.
- Save for later is the biggest gainer (+16.45pp) — strongest share momentum this month.
Wishlist By Square — Market Share Trend Across Top Groups
Monthly market share trajectory for Wishlist by Square across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Save For Later | — | 64.30% | 62.74%1.56 | 79.29%16.55 | 76.41%2.88 | 69.92%6.49 |
| Add Item To Cart | 63.96% | 62.06%1.9 | 54.54%7.52 | 61.39%6.85 | 76.42%15.03 | 60.43%15.99 |
| Wishlist | 22.30% | 50.49%28.19 | 48.12%2.37 | 53.10%4.98 | 55.65%2.55 | 51.75%3.9 |
| Square | 14.37% | 16.20%1.83 | 28.14%11.94 | 32.89%4.75 | 69.52%36.63 | 43.13%26.39 |
| Square Integration | — | — | 15.05% | 16.44%1.39 | 31.56%15.12 | 32.01%0.45 |
Key Insights:
- Wishlist by Square's biggest share gain is in Add Item To Cart — expanded from 7.7% to 60.4% over the charted period.
- Across the 5 plotted groups, Wishlist by Square expanded share in 5 and contracted in 0.
Top Categories Wishlist By Square Ranks In on Shopify
- KeywordSave for later — Holds 79.1% market share in this keyword (+16.45pp this month) — Wishlist by Square's growing footprint here.
- Keywordadd item to cart — Holds 61.2% market share in this keyword (+6.46pp this month) — Wishlist by Square's growing footprint here.
- Keywordwishlist — Holds 52.8% market share in this keyword (+4.43pp this month) — Wishlist by Square's growing footprint here.
- Keywordsquare — Holds 33.5% market share in this keyword (+5.30pp this month) — Wishlist by Square's growing footprint here.
- Keywordsquare integration — Holds 16.6% market share in this keyword (+1.53pp this month) — Wishlist by Square's growing footprint here.
Wishlist By Square on Shopify — Market Share FAQs
1. Where does Wishlist by Square have the most market share on Shopify?
Wishlist by Square captures the largest share of installs in Save for later — 79.1% of the group's tracked install base, followed by 61.2% in add item to cart and 52.8% in wishlist. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Wishlist by Square gaining or losing share in?
Wishlist by Square is gaining share in more groups than it's losing. Save for later is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Wishlist by Square's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Wishlist by Square hold market share?
Wishlist by Square appears in 11 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Wishlist by Square's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Wishlist by Square's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
