'47 - 300% Faster Site With a Personalized “Favorite Teams” Experience

5 views

Designed, built, and launched a fully custom Shopify theme which led to an immediate 300% improvement in site speed. Introduced a concept called “favorite teams” which personalizes the users' shopping experience and collection sorts based on their fandom. Maintain ongoing CRO & site optimization partnership.

Project details

Services: Store build or redesign
Conversion rate optimization
Site performance and speed
Industries: Clothing and fashion
Sports and recreation
Partner: Sparky · 5 from 2 reviews · Shopify partner since 2018
Link ↗

View all works

What was delivered

Custom Shopify theme, designed, built and launched
“Favorite teams” personalization concept
Collection sorts based on each shopper's fandom
Ongoing CRO and site optimization

Inside the project

A custom '47 theme and a 300% speed gain

'47 moved onto a fully custom Shopify theme that Sparky designed, built and launched. Sparky reports that the new theme led to an immediate 300% improvement in site speed.

“Favorite teams” personalization for '47 fans

At the centre of the build is a concept Sparky calls “favorite teams”. It ties the shopping experience to each shopper's fandom, personalizing what they see and how collections are sorted. Since the launch, Sparky has kept up an ongoing CRO and site optimization partnership with '47.

About the partner

Sparky is a Plus-tier Shopify Partner based in Boston, United States, a partner since 2018 with a 5 rating from 2 reviews, serving the United States, Canada, the United Kingdom and Australia. Sparky's industries include clothing and fashion and sports and recreation.

Frequently asked questions

Who built the custom Shopify theme for '47?

Sparky designed, built and launched the fully custom Shopify theme for '47, and maintains an ongoing CRO and site optimization partnership with the brand.

What results did the '47 Shopify theme rebuild deliver?

Sparky reports that the custom theme led to an immediate 300% improvement in site speed.

What is the “favorite teams” feature on the '47 Shopify store?

It is a concept Sparky introduced that personalizes each shopper's experience and collection sorts based on their fandom.

Some sections on this page were written by ShopDigest AI from Sparky’s description and project images.