MTN OPS - 159% Checkout Growth Through Systemized CRO

4 views

Homepage of the MTN OPS Shopify store, optimized by Sparky through an ongoing CRO partnership

Designed, tested, and continuously optimized MTN OPS’ Shopify storefront through an ongoing CRO partnership. By reducing friction and improving the funnel, the site drove a 159% increase in checkouts reached, a 97% lift in add-to-carts, and strong gains in conversion efficiency. Continues as an always-on optimization program driving compounding growth.

Project details

Service: Conversion rate optimization
Industries: Sports and recreation
Health and beauty
Partner: Sparky · 5 from 2 reviews · Shopify partner since 2018
Link ↗

View all works

What was delivered

Shopify storefront design
Storefront testing and optimization
Funnel friction reduction
Always-on optimization program

Inside the project

Reducing friction in the MTN OPS storefront funnel

MTN OPS sells outdoor performance supplements and gear, as the project image of its Shopify homepage shows. Sparky describes the work as an ongoing CRO partnership: designing, testing and continuously optimizing the storefront, with the focus on reducing friction and improving the funnel. The relationship continues as an always-on optimization program rather than a one-off project.

159% more checkouts reached and 97% more add-to-carts

Sparky reports that the optimized storefront drove a 159% increase in checkouts reached and a 97% lift in add-to-carts, along with what Sparky calls strong gains in conversion efficiency. Sparky describes the ongoing program as driving compounding growth for MTN OPS.

About the partner

Sparky is a Shopify Plus partner based in Boston, United States, a Shopify Partner since 2018, serving merchants in the United States, Canada, the United Kingdom and Australia. Sparky works with brands in sports and recreation, rated 5 from 2 reviews.

Frequently asked questions

Who runs conversion rate optimization for the MTN OPS Shopify store?

Sparky, a Shopify Plus partner, has supported MTN OPS through an ongoing CRO partnership, designing, testing and continuously optimizing its Shopify storefront.

What CRO results were reported for MTN OPS on Shopify?

Sparky reports a 159% increase in checkouts reached and a 97% lift in add-to-carts, plus what Sparky calls strong gains in conversion efficiency.

Where is Sparky based and which regions does Sparky serve?

Sparky is based in Boston, United States, works in English, and serves merchants in the United States, Canada, the United Kingdom and Australia.

Some sections on this page were written by ShopDigest AI from Sparky’s description and project images.