Legends - 275% Faster Site Speed With a Custom Build That Scaled 30x

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Homepage of the Legends apparel Shopify store, custom built and optimized by Sparky

Designed, built, and launched their first custom site just ahead of Holiday which resulted in immediate and huge conversion gains over their prior non-custom theme. Legends saw a 275% lift in site speed overnight. We’ve continuously optimized and maintained the site as their business has scaled 30x, and launched a subsequent revamped theme in 2023. Maintain ongoing CRO & site optimization partner

Project details

Services: Store build or redesign
Conversion rate optimization
Ongoing website management
Industry: Clothing and fashion
Partner: Sparky · 5 from 2 reviews · Shopify partner since 2018
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What was delivered

First custom Shopify site designed, built and launched
Replacement of the prior non-custom theme
Revamped theme launched in 2023
Ongoing CRO and site optimization
Ongoing site maintenance

Inside the project

Legends' first custom site, launched before Holiday

Legends had been running on a non-custom theme before Sparky designed, built and launched the brand's first custom Shopify site just ahead of the holiday season. Sparky reports "immediate and huge conversion gains" over the prior theme and a 275% lift in site speed overnight.

Optimizing the store through 30x growth

Since that launch, Sparky has continuously optimized and maintained the site while, by the agency's account, the Legends business scaled 30x. In 2023 the agency launched a revamped theme for the brand, and it continues as Legends' ongoing CRO and site optimization partner.

About the partner

Sparky is a Plus-tier Shopify Partner based in Boston, United States, partnering with Shopify since 2018 and rated 5 from 2 reviews. Sparky works with clothing and fashion brands among others and serves clients in the United States, Canada, the United Kingdom and Australia.

Frequently asked questions

Who built the custom Shopify site for Legends?

Sparky designed, built and launched the first custom Shopify site for Legends just ahead of the holiday season, replacing its prior non-custom theme.

What results did the Legends custom Shopify build deliver?

Sparky reports a 275% lift in site speed overnight and immediate conversion gains over the previous theme. Sparky also says the business has since scaled 30x.

Does Sparky still work on the Legends Shopify store?

Yes. Sparky has continuously optimized and maintained the site, launched a revamped theme in 2023, and describes itself as Legends' ongoing CRO and site optimization partner.

Where is Shopify partner Sparky based?

Sparky is based in Boston, United States, works in English, and serves clients in the United States, Canada, the United Kingdom and Australia.

Some sections on this page were written by ShopDigest AI from Sparky’s description and project images.