Belfast Whiskey Week – Shopify for Festival Events
We transformed Belfast Whiskey Week into a digital-first experience, using Shopify to manage over 100 whiskey events. Custom product templates, interactive editorial pages, and ticketing logic made the site fast, functional, and festival-ready. A seamless blend of storytelling and commerce.
Project details
- ServiceAI
- IndustryAI
- Food and drink
- Partner
- Invisible Building · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Shopify site managing over 100 whiskey events
- Custom product templates
- Interactive editorial pages
- Ticketing logic
Inside the project
AI-generatedWritten by ShopDigest AI from Invisible Building’s description and project images.
Over 100 whiskey events managed on Shopify
Belfast Whiskey Week is a city festival of whiskey events, and Invisible Building turned its site into what the agency calls a digital-first experience on Shopify. The site was built to manage over 100 whiskey events, supported by custom product templates, interactive editorial pages and ticketing logic built for the festival.
The festival homepage in the project image
The project image shows the homepage hero: the festival name as a large headline, a countdown timer to the festival dates, buttons for tickets and news, and a strip of logos for related events including Fringe, Cocktail City and Biafest, with Belfast and Foodfest branding in the header.
About the partner
Invisible Building is a Shopify Partner based in Belfast, United Kingdom, working with clients in the United Kingdom, Ireland, the United States and Canada since 2020, including in food and drink.
Frequently asked questions
AI-generatedWho built the Shopify festival site for Belfast Whiskey Week?
Invisible Building, a Shopify Partner based in Belfast, built the Belfast Whiskey Week site on Shopify.
What did Invisible Building build for the Belfast Whiskey Week Shopify store?
Invisible Building reports building custom product templates, interactive editorial pages and ticketing logic so the festival could manage over 100 whiskey events on Shopify.
Where is Invisible Building based and which regions does it serve?
Invisible Building is based in Belfast, United Kingdom, and serves the United Kingdom, Ireland, the United States and Canada, working in English.
