LooseHeadz – E-Commerce for Mental Health in Rugby
As a Tech for Good project, we partnered with LooseHeadz to build a Shopify-powered store that supports mental health in rugby. We merged compelling storytelling with custom theme tweaks and a product-focused layout — helping them raise awareness and funds through every sale.
Project details
- IndustryAI
- Sports and recreation
- Partner
- Invisible Building · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Shopify store build
- Custom theme tweaks
- Product-focused layout
- Brand storytelling on the store
Inside the project
AI-generatedWritten by ShopDigest AI from Invisible Building’s description and project images.
A Tech for Good store for rugby mental health
Invisible Building built the LooseHeadz Shopify store to support mental health in rugby, taking the work on as a Tech for Good project. The build pairs storytelling about the cause with a product-focused layout and custom theme tweaks, so that each sale helps the brand raise both awareness and funds.
Shop, Fundraise and Wellbeing on one homepage
The project's cover image shows the store's homepage. It has a header with search, account and cart, a menu split into Shop, About, Fundraise and Wellbeing, and a full-width hero image of rugby players under a headline about rugby's mental health.
About the partner
Invisible Building is based in Belfast, United Kingdom, has been a Shopify Partner since 2020 and serves the United Kingdom, Ireland, the United States and Canada. Its industries include sports and recreation, and it holds a 5 rating from 1 review.
Frequently asked questions
AI-generatedWho built the Shopify store for LooseHeadz?
Invisible Building built the LooseHeadz Shopify store as a Tech for Good project supporting mental health in rugby.
What was done on the LooseHeadz rugby mental health Shopify store?
Invisible Building reports combining storytelling with custom theme tweaks and a product-focused layout. The aim was to help LooseHeadz raise awareness and funds through every sale.
Where is Invisible Building based?
Invisible Building is based in Belfast, United Kingdom, and works in English.
