Pure Running – Belfast’s Specialist Running Store
Invisible Building partnered with Pure Running to give their Shopify store a complete UX overhaul. We introduced a mobile-first redesign, improved site speed, and optimized product discovery for their loyal runner base. The result? A faster, cleaner storefront that mirrors their in-store experience and supports ongoing seasonal campaigns.
Project details
- IndustryAI
- Sports and recreation
- Partner
- Invisible Building · 5 from 1 review · Shopify partner since 2020
What was delivered
AI-generated- Complete UX overhaul of the Shopify store
- Mobile-first redesign
- Site speed improvements
- Product discovery optimisation
Inside the project
AI-generatedWritten by ShopDigest AI from Invisible Building’s description and project images.
A mobile-first overhaul for Belfast's specialist running store
Pure Running is Belfast's specialist running store, selling to what Invisible Building describes as a loyal runner base. The UX overhaul covered three areas: a mobile-first redesign, improved site speed and optimised product discovery. The aim was a storefront that mirrors the in-store experience and supports the shop's ongoing seasonal campaigns.
What the Pure Running homepage shows
The project cover image shows the homepage with a header menu split into Brand new, Shop, Brands, Footwear, Blogs & Contact and Gift Vouchers, plus search, account and cart icons, above a full-width hero slider featuring running shoes. Invisible Building reports the result as a faster, cleaner storefront.
About the partner
Invisible Building is a Belfast, United Kingdom based Shopify Partner since 2020, serving the United Kingdom, Ireland, the United States and Canada, and works with Sports and recreation brands.
Frequently asked questions
AI-generatedWho redesigned the Pure Running Shopify store?
Invisible Building redesigned the Shopify store for Pure Running, Belfast's specialist running store, as a complete UX overhaul.
What was included in the Pure Running Shopify UX redesign?
Invisible Building delivered a mobile-first redesign, improved site speed and optimised product discovery, and reports the result as a faster, cleaner storefront that mirrors the in-store experience.
Where is Invisible Building based?
Invisible Building is based in Belfast, United Kingdom, and works in English with clients in the United Kingdom, Ireland, the United States and Canada.
