Bella Freud: +20% Conversions Via Journey-Led Shopify Migration.
Blubolt migrated Bella Freud from Magento to Shopify Plus, delivering a flexible Shopify 2.0 store that prioritises creative freedom. Our journey-led approach introduced interactive design flourishes, a bespoke gifting page, and instant returns via Reveni. These enhancements drove a 20% year-on-year conversion lift, a 13% increase in new users, and a 44% rise in exchanges over refunds.
Project details
- Industry
- Clothing and fashion
- Partner
- blubolt
What was delivered
- Migration from Magento to Shopify Plus
- Shopify 2.0 store
- Interactive design flourishes
- Gifting page
- Instant returns
Inside the project
Moving Bella Freud from Magento to Shopify Plus
The fashion brand's store moved off Magento and onto Shopify Plus, rebuilt as a flexible Shopify 2.0 store. blubolt says the new store was designed to prioritise creative freedom, and describes its approach as journey-led.
A gifting page, instant returns and the reported results
On Shopify, the project added interactive design flourishes, a bespoke gifting page and instant returns. blubolt reports that these enhancements drove a 20% year-on-year conversion lift, a 13% increase in new users and a 44% rise in exchanges over refunds.
About the partner
blubolt is a Premier Shopify Partner based in Bath, United Kingdom, working in English. Its industries include Clothing and fashion.
Frequently asked questions
Who migrated Bella Freud's fashion store to Shopify Plus?
blubolt migrated Bella Freud from Magento to Shopify Plus, delivering a Shopify 2.0 store.
Which platform did Bella Freud move to Shopify from?
Bella Freud moved from Magento to Shopify Plus.
What results were reported after Bella Freud's Shopify migration?
blubolt reports a 20% year-on-year conversion lift, a 13% increase in new users and a 44% rise in exchanges over refunds.
Where is Shopify Partner blubolt based?
blubolt is based in Bath, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from blubolt’s description and project images.
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