Saltrock: 48% Desktop Conversion Boost Via Journey-Led Optimisation.
blubolt identified and resolved key friction points on Saltrock’s Product Detail Pages to drive engagement. Using our journey-led approach, we overhauled the image gallery and mobile navigation to improve the consideration stage. These data-driven enhancements resulted in a 6.77% overall conversion rate increase, a 34.78% rise in revenue per visitor, and a 48% uplift in desktop conversion.
Project details
- Service
- Partner
- blubolt
What was delivered
- Friction review of Product Detail Pages
- Image gallery overhaul
- Mobile navigation overhaul
Inside the project
Friction on Saltrock's product detail pages
Saltrock's Product Detail Pages were the focus, where blubolt identified and resolved friction points that held back engagement at the consideration stage. Following its journey-led approach, blubolt overhauled two areas: the image gallery and the mobile navigation. blubolt describes the changes as data-driven enhancements.
A 48% desktop conversion uplift for Saltrock
According to blubolt, the gallery and navigation changes produced three reported gains for Saltrock: a 6.77% increase in overall conversion rate, a 34.78% rise in revenue per visitor and a 48% uplift in desktop conversion. The desktop figure is the headline result in blubolt's title for the case study.
About the partner
blubolt is a Premier tier Shopify Partner based in Bath, United Kingdom, working in English. Its listed industries include Clothing and fashion.
Frequently asked questions
Who did the Shopify conversion rate optimisation for Saltrock?
blubolt, a Shopify Partner based in Bath, United Kingdom, identified and resolved friction points on Saltrock's Product Detail Pages.
What did blubolt change on Saltrock's Shopify product pages?
blubolt overhauled the image gallery and the mobile navigation to improve the consideration stage, using its journey-led approach.
What results were reported for Saltrock's product page optimisation?
blubolt reports a 6.77% overall conversion rate increase, a 34.78% rise in revenue per visitor and a 48% uplift in desktop conversion.
Where is blubolt based and which languages does it work in?
blubolt is based in Bath, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from blubolt’s description and project images.
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