Never Fully Dressed: Expanding Global Reach With Shopify Plus.
Blubolt delivered a sophisticated Shopify 2.0 redesign for Never Fully Dressed, focusing on a journey-led approach to scale the brand. The solution included a seamless Global-e integration for international expansion, an annual delivery subscription via ReCharge to drive loyalty, and the implementation of native Shopify B2B functionality to streamline wholesale ordering without disrupting B2C.
Project details
- Industry
- Clothing and fashion
- Partner
- blubolt
What was delivered
- Shopify 2.0 store redesign
- Integration for international expansion
- Annual delivery subscription
- Native Shopify B2B functionality for wholesale ordering
Inside the project
A journey-led Shopify 2.0 redesign for Never Fully Dressed
Never Fully Dressed is a fashion brand, and the project's cover image shows its clothing on a model. blubolt describes the redesign as journey-led, built on Shopify 2.0 with the aim of helping the brand scale. According to the project title, the store runs on Shopify Plus, and the wider goal was to expand the brand's global reach.
International expansion, annual delivery subscriptions and native B2B
Along with the redesign, blubolt added three commercial features. An integration supports the brand's international expansion. An annual delivery subscription is meant to build customer loyalty. Native Shopify B2B functionality makes wholesale ordering simpler, and blubolt set it up so that it does not disrupt the brand's direct-to-consumer (B2C) store.
About the partner
blubolt is a Shopify Premier partner based in Bath, United Kingdom, working in English, and clothing and fashion is among the industries it serves.
Frequently asked questions
Who redesigned the Never Fully Dressed Shopify store?
blubolt delivered the Shopify 2.0 redesign for Never Fully Dressed and describes it as a journey-led approach to scaling the brand.
What features did blubolt add to the Never Fully Dressed Shopify Plus store?
blubolt added an integration for international expansion, an annual delivery subscription and native Shopify B2B functionality for wholesale ordering alongside the B2C store.
Where is blubolt based?
blubolt is based in Bath, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from blubolt’s description and project images.
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