Illumicrate: Smooth Subscription Journey Yields +196% Revenue.
Blubolt migrated Illumicrate from a complex, headless BigCommerce setup to a high-performance Shopify Plus store, delivering a +20% conversion rate uplift. Using our journey-led approach, we built visibility across the full customer journey and removed friction with a bespoke theme, automated waitlists, and seamless subscriptions, resulting in +196% revenue and +144% orders.
Project details
- Industry
- Books
- Partner
- blubolt
What was delivered
- Migration from headless BigCommerce to Shopify Plus
- Bespoke Shopify theme
- Automated waitlists
- Subscriptions on Shopify
- Visibility across the full customer journey
Inside the project
Leaving a headless BigCommerce build for Shopify Plus
Illumicrate came to blubolt with what the agency describes as a complex, headless BigCommerce setup. blubolt moved the store to Shopify Plus, calling the result a high-performance store. The project's cover image shows the Illumicrate name alongside hardback books. blubolt reports a +20% conversion rate uplift from the migration.
A bespoke theme, automated waitlists and subscriptions
Working from what it calls a journey-led approach, blubolt built visibility across the full customer journey and set out to remove friction for Illumicrate's shoppers. The changes it names are a bespoke theme, automated waitlists and subscriptions. blubolt reports that the work resulted in +196% revenue and +144% orders.
About the partner
blubolt is a Premier-tier Shopify Partner based in Bath, United Kingdom, working in English.
Frequently asked questions
Who migrated Illumicrate to Shopify Plus?
blubolt migrated Illumicrate to Shopify Plus, adding a bespoke theme, automated waitlists and subscriptions.
Which platform did Illumicrate move to Shopify from?
Illumicrate moved from what blubolt describes as a complex, headless BigCommerce setup.
What results did the Illumicrate Shopify migration deliver?
blubolt reports a +20% conversion rate uplift, +196% revenue and +144% orders.
Where is blubolt based?
blubolt is based in Bath, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from blubolt’s description and project images.
More from blubolt
