AdRoll Marketing & Advertising Shopify App by AdRoll

Manage all your retargeting ads for display, social media & email from one location. Unlimited email and ads on Google, Facebook, Instagram, and TikTok.

4.3 325 reviewsFree

Pros and cons

Pros and cons of AdRoll Marketing & Advertising

Pros
  • Excellent Customer Support: Highly responsive, knowledgeable, and helpful support team, often praised for quick resolutions and personalized assistance.
  • User-Friendly Interface: Intuitive design and easy navigation make the app accessible for both beginners and experienced users.
  • Seamless Shopify Integration: Smooth and quick setup with Shopify, enabling effortless product syncing and campaign management.
  • Effective Retargeting Tools: Powerful features for dynamic retargeting, multi-channel ads, and audience engagement, driving conversions.
Cons
  • Billing & Subscription Issues: Unauthorized charges, unclear billing practices, and difficulty canceling subscriptions reported by multiple users.
  • Glitches & Technical Errors: Frequent bugs, delayed reporting, and pixel connectivity problems disrupt ad performance.

Screenshots

AdRoll Marketing & Advertising Shopify app screenshot 1
AdRoll Marketing & Advertising Shopify app screenshot 2
AdRoll Marketing & Advertising Shopify app screenshot 3
AdRoll Marketing & Advertising Shopify app screenshot 4

About the app

Unlimited email and ads on Google, Facebook, Instagram, and TikTok.

  • Dynamic Display Ads: Display Ads: Show your products through dynamic ads on numerous websites.
  • Social Ad Management: Manage Social Ads: Handle ad campaigns on TikTok, Facebook, Instagram and Pinterest.
  • Email Advertising: Email: Combine unlimited emails with ads for optimal results.
  • Automated retargeting campaigns: Automations: Conduct pre-set retargeting campaigns through ads and email.
  • Marketing Performance Analysis: Reporting & Insights: Evaluate the performance of all your marketing strategies.

Keywords

retargeting ads Shopify appscart recovery Shopify appssocial ad campaigns Shopify appsdynamic ads Shopify appsAI-optimized ads Shopify appsdisplay ads Shopify appsemail retargeting Shopify appsabandoned cart ads Shopify appsTikTok ads Shopify appsMeta ads Shopify appsPinterest ads Shopify appsprogrammatic ads Shopify appsROAS optimization Shopify appsad automation Shopify appsproduct feed ads Shopify appsretargeting campaigns Shopify appsmobile ads Shopify appssocial media retargeting Shopify appsunlimited email ads Shopify appsAI bidding Shopify apps

Key features

  • Retarget shoppers with dynamic ads featuring products they viewed.
  • Run ad campaigns across TikTok, Meta, and Pinterest seamlessly.
  • Automate pre-optimized retargeting campaigns for display and social ads.

Pricing

AdRoll Marketing & Advertising pricing plans

Ads
$0 /month
  • Display, Native, Video and CTV ads
  • Reporting & Insights
  • Audience Segmentation

Not sure which plan to pick? Discuss Ads plans with us, learn about custom pricing, or get a demo.

Here’s an overview of AdRoll Marketing & Advertising costs for each of the plan(s)

The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by AdRoll Marketing & Advertising is Ads.

The details of the plans are outlined below.

  • Ads: this plan is free forever, incurring no subscription costs. It offers a wide range of features like Display, Native, Video and CTV ads, Reporting & Insights, Audience Segmentation.

AdRoll Marketing & Advertising price summary

Pricing summaryFree to install. Additional charges may apply.
Total pricing plan(s)1
Number of free plan(s)1
Number of paid plan(s)0
Free trial availableNo

For further information regarding AdRoll Marketing & Advertising pricing plans, see the official website.

Comparison

Top AdRoll Marketing & Advertising alternatives — detailed comparison

The table below highlights the crucial differences between AdRoll Marketing & Advertising and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Add app
General information
Ratings4.3 ★ (324 reviews)3.9 ★ (5,766 reviews)4.5 ★ (5,529 reviews)
Developed byAdRollMetaGoogle LLC
Launch date19 August 20154 October 201828 November 2017
PricingFreeFreeFree
ObjectiveUnlimited email and ads on Google, Facebook, Instagram, and TikTok.Sell your products on Facebook and Instagram.Advertise where people use Google and YouTube.
CategoriesAdsAds, MarketplacesMarketplaces, Ads
Key features & highlights
PurposeManage all your retargeting ads for display, social media & email from one location.Sell on Facebook and Instagram easily while managing your business in one location with Shopify.Show your products to new buyers seeking what you offer.
Features list
  • Retarget shoppers with dynamic ads featuring products they viewed.
  • Run ad campaigns across TikTok, Meta, and Pinterest seamlessly.
  • Automate pre-optimized retargeting campaigns for display and social ads.
  • Automatically sync products to Facebook and Instagram shops for seamless selling.
  • Track shop performance with insights on top-selling and most-tagged items.
  • Improve ad results by setting up a conversion pixel for better targeting.
  • Sync products to Google Merchant Center for seamless listing across Google platforms.
  • Run Performance Max ad campaigns to boost sales using Google’s AI technology.
  • Sell products directly through YouTube videos with integrated shopping features.
Highlights—
  • Based in United States
  • Based in United States
User reviews and ratings
Recommended82.8%66.8%84.1%
Pros
  • Highly responsive, knowledgeable, and helpful support team, often praised for quick resolutions and personalized assistance.
  • Intuitive design and easy navigation make the app accessible for both beginners and experienced users.
  • Smooth and quick setup with Shopify, enabling effortless product syncing and campaign management.
  • Powerful features for dynamic retargeting, multi-channel ads, and audience engagement, driving conversions.
  • Positive results in ad performance, with many users reporting improved return on ad spend (ROAS).
  • Dedicated account managers provide strategic guidance, regular check-ins, and tailored recommendations.
  • Easy installation and automated campaign features save time and simplify ad management.
  • Clear analytics and real-time insights help users track and optimize campaign effectiveness.
  • Ability to run ads across display, social media, and email from a single dashboard.
  • The app simplifies connecting Shopify stores to Facebook and Instagram, with many users reporting a seamless setup process.
  • Many reviewers highlighted the app’s intuitive design and straightforward navigation.
  • Multiple users praised the app for its fast and hassle-free installation and configuration.
  • The app is valued for its ability to enhance product visibility and streamline ad management.
  • Several users noted the app works consistently well once properly set up.
  • The app is appreciated for leveling the playing field for small and new businesses.
  • Many users reported increased sales and customer engagement after using the app.
  • The app offers a range of functionalities, including product syncing and performance tracking.
  • First-time users often found the app easy to understand and use.
  • The app is praised for its seamless connection with Shopify, making it a valuable tool for e-commerce.
  • The app is straightforward to install and configure, with clear instructions guiding users through the process.
  • Users report smooth linking between Shopify and Google Merchant Center, enabling automatic product syncing.
  • Many users experienced a noticeable boost in sales and traffic after using the app.
  • The app’s intuitive design makes it accessible even for beginners.
  • Users appreciate the ability to list products on Google Shopping without additional costs.
  • Some users noted fast approval times for their products after setup.
  • The app keeps product information up-to-date in Google Merchant Center without manual intervention.
  • Clear guidance and tutorials assist users in navigating the app’s features.
  • The app facilitates cross-selling by making products visible on Google Shopping.
  • For some users, the app works flawlessly after initial setup, with no recurring issues.
Cons
  • Unauthorized charges, unclear billing practices, and difficulty canceling subscriptions reported by multiple users.
  • Frequent bugs, delayed reporting, and pixel connectivity problems disrupt ad performance.
  • Many users report low click-through rates, high costs per click, and inferior results compared to other platforms.
  • Misleading free trial claims, hidden fees, and unclear campaign performance metrics.
  • Many users reported a lack of responsive or helpful support from both Shopify and Facebook.
  • Numerous reviews mentioned bugs, crashes, and connectivity problems, especially after updates.
  • Several users experienced sudden account suspensions or restrictions with little explanation or recourse.
  • Some users noted the app works intermittently, with features failing without warning.
  • Frequent problems with product synchronization between Shopify and Google Merchant Center, leading to disapprovals or pending statuses.
  • Users report inadequate assistance from both Shopify and Google, with blame-shifting and delayed responses.
  • Many faced sudden account suspensions due to vague "misrepresentation" or policy violations without clear resolution paths.
  • The app is prone to technical glitches, such as incorrect data feeds or random product expirations.
  • Strict Google Merchant Center policies (e.g., GTIN codes) create hurdles, especially for custom or small-scale sellers.
Pricing and plans
Total pricing plans111
Free planAvailableAvailableAvailable
Free trialNoNoNo
Technical information
Rating4.3 ★3.9 ★4.5 ★
Total reviews3255,8795,728
Launch date19 August 20154 October 201828 November 2017

More details about AdRoll Marketing & Advertising

Product description

AdRoll is an advertising tool that uses retargeting ads and machine learning to re-attract customers to your store, by personalizing messages with products they've shown interest in. This is executed through a variety of platforms, such as websites, mobile apps, social media, and email.

AI summary

The app is a Shopify-integrated digital marketing tool specializing in multi-channel ad retargeting, dynamic product ads, and campaign automation. It offers a user-friendly interface, seamless Shopify integration, and robust reporting features, enabling businesses to track performance and optimize campaigns. Strengths include responsive and knowledgeable customer support, often highlighted for live chat assistance and personalized account management. The app excels in retargeting capabilities, helping recover lost sales and improve ROI through cross-platform ad placements. However, some users report inconsistent ad performance, with campaigns underdelivering compared to alternatives like Google Ads. Technical issues, such as delayed reporting, pixel integration errors, and billing discrepancies, are recurring concerns. A subset of reviews cites challenges with campaign effectiveness, transparency in costs, and difficulties canceling subscriptions. While many praise its ease of setup and automation, others find the platform glitchy or overly complex for beginners. The app is best suited for businesses prioritizing retargeting and multi-channel ad management but may require careful monitoring of campaign metrics and billing.

Support

For any questions, concerns, or assistance with AdRoll Marketing & Advertising, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, AdRoll Marketing & Advertising offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the AdRoll Marketing & Advertising are available in various languages on the Shopify app store, including English.

AdRoll Marketing & Advertising support information in a nutshell
Support emailsupport@adroll.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportEnglish
Integration

The list of top Shopify apps, features or software tools that AdRoll Marketing & Advertising seamlessly integrates with are given below.

CheckoutFacebook Custom AudiencesGoogle AdWordsInstagramKlaviyoTikTokYotpo
Developer
NameAdRoll
ProfileSee all apps by AdRoll
WebsiteView developer profile
Address2300 Harrison Street, San Francisco, CA, 94110

Installation

How to install AdRoll Marketing & Advertising on your Shopify store

1

Send your details

Your name, email and store domain go straight to the AdRoll team.

2

The developer gets in touch

AdRoll contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.3
★★★★☆
325 total reviews
5245
424
37
25
144

AdRoll Marketing & Advertising has an overall rating of 4.3 stars from a total of 325 reviews on the Shopify app store. Of these, 269 (82.8%) are positive, 7 (2.2%) are neutral, and 49 (15.1%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Bloomthreadfrom United States · 1 October 2026

AdRoll has been a useful addition to our Shopify marketing setup, especially for retargeting visitors who didn’t purchase on their first visit. The Shopify integration was straightforward, and I like being able to create audience segments and run dynamic product ads without managing everything manually.

★★★★★Glowlittlesfrom United States · 13 September 2026

AdRoll has been a really useful addition to our Shopify marketing stack, especially for retargeting visitors who don’t convert on their first visit. The Shopify integration makes setup straightforward, and I like that audiences based on product views, carts, and purchases are readily available for campaign targeting. The dynamic ads are also helpful for bringing shoppers back with products they’ve already shown interest in. The reporting dashboard gives us a clear view of ad performance and conversions, making it easier to optimize campaigns and understand where our budget is going. Overall, it’s a solid option for Shopify stores looking to strengthen their retargeting and improve their overall advertising performance.

★★★★★Hair Stylist Co.from Australia · 9 November 2025

AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place.The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. It’s clear that AdRoll’s decade of data and programmatic expertise really pays off.

★★★★★Skipperfrom Australia · 6 October 2025

Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.

★★★★★Nationwide Trailer Partsfrom United States · 4 October 2025

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
—
No tracked groups
Total reviews
325
No change vs 30 days ago
Average rating
4.3 ★
0.00 vs 30 days ago
Top market
US
59.8% of installs
No App Store groups tracked yet.Open full charts →

AdRoll Marketing & Advertising FAQs

How do I install the AdRoll Marketing & Advertising Shopify app?
To install AdRoll Marketing & Advertising on your Shopify store, click on the AdRoll Marketing & Advertising installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install AdRoll Marketing & Advertising on your Shopify store, then contact us now.
What are the key features of AdRoll Marketing & Advertising?

The key features offered by AdRoll Marketing & Advertising to Shopify store owners are:

  • Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.
  • Audience Segmentation: Launch ad campaigns targeting your Shopify segments
  • Dynamic Ads: Feature products on millions of websites and native mobile apps
  • Reporting & Analytics: Achieve ROAS with performance insights and benchmarking
  • Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
Does AdRoll Marketing & Advertising integrate with other Shopify apps or tools?

Yes, AdRoll Marketing & Advertising seamlessly integrates with other Shopify apps or tools, such as Display Ads: Show your products through dynamic ads on numerous websites., Manage Social Ads: Handle ad campaigns on TikTok, Facebook, Instagram and Pinterest., Email: Combine unlimited emails with ads for optimal results..

Is there a free trial available for AdRoll Marketing & Advertising?

No, AdRoll Marketing & Advertising does not offer any free trial.

What are the pricing plans for AdRoll Marketing & Advertising?

The app offers 1 plan that is forever-free.

How does billing work for AdRoll Marketing & Advertising?

AdRoll Marketing & Advertising is completely free to install and use. Additional charges may or may not apply.

Can I cancel or upgrade my subscription plan at any time?

Yes, AdRoll Marketing & Advertising allows its subscribers to cancel or upgrade their subscription plan at any time.

Does AdRoll Marketing & Advertising offer customer support?

Yes, AdRoll Marketing & Advertising offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, AdRoll Marketing & Advertising offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is AdRoll Marketing & Advertising compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Most popular

Most popular Shopify apps on the market

4.3★★★★☆325 reviews · 82.8% positive

Writing reviews on ShopDigest is coming soon.

  • BL
    BloomthreadUnited States · 1 Oct 2026
    ★★★★★

    AdRoll has been a useful addition to our Shopify marketing setup, especially for retargeting visitors who didn’t purchase on their first visit. The Shopify integration was straightforward, and I like being able to create audience segments and run dynamic product ads without managing everything manually.

  • GL
    GlowlittlesUnited States · 13 Sep 2026
    ★★★★★

    AdRoll has been a really useful addition to our Shopify marketing stack, especially for retargeting visitors who don’t convert on their first visit. The Shopify integration makes setup straightforward, and I like that audiences based on product views, carts, and purchases are readily available for campaign targeting. The dynamic ads are also helpful for bringing shoppers back with products they’ve already shown interest in. The reporting dashboard gives us a clear view of ad performance and conversions, making it easier to optimize campaigns and understand where our budget is going. Overall, it’s a solid option for Shopify stores looking to strengthen their retargeting and improve their overall advertising performance.

  • HS
    Hair Stylist Co.Australia · 9 Nov 2025
    ★★★★★

    AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place.The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. It’s clear that AdRoll’s decade of data and programmatic expertise really pays off.

  • SK
    SkipperAustralia · 6 Oct 2025
    ★★★★★

    Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.

  • NT
    Nationwide Trailer PartsUnited States · 4 Oct 2025
    ★★★★★

    Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

  • PA
    PandaUnited Kingdom · 29 Sep 2025
    ★★★★★

    Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

  • LU
    LuxedoreUnited States · 25 Sep 2025
    ★★★★★

    Our brand has been using AdRoll to help with customer retention and scale our remarketing efforts across web and social platforms and we like what we're seeing. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance quick and easy.The dashboard shows clear insights into campaign performance, ROAS, and customer journey metrics. Also, our team appreciates the ability to run both retargeting and prospecting campaigns from one platform.The support team at Adroll has also been quick and easy to connect with and helpful in optimizing our campaigns and providing best practices.

  • PI
    PitodUnited Kingdom · 24 Sep 2025
    ★★★★★

    Great App! Very good experience setting up and getting creatives in. Can't recommend more.

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