Sell your products on Facebook and Instagram.
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Manage all your retargeting ads for display, social media & email from one location. Unlimited email and ads on Google, Facebook, Instagram, and TikTok.
Pros and cons of AdRoll Marketing & Advertising




Unlimited email and ads on Google, Facebook, Instagram, and TikTok.
AdRoll Marketing & Advertising pricing plans
Not sure which plan to pick? Discuss Ads plans with us, learn about custom pricing, or get a demo.
The app has 1 pricing plan: 1 free and 0 paid. The free plan offered by AdRoll Marketing & Advertising is Ads.
The details of the plans are outlined below.
| Pricing summary | Free to install. Additional charges may apply. |
| Total pricing plan(s) | 1 |
| Number of free plan(s) | 1 |
| Number of paid plan(s) | 0 |
| Free trial available | No |
For further information regarding AdRoll Marketing & Advertising pricing plans, see the official website.
The table below highlights the crucial differences between AdRoll Marketing & Advertising and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 4.3 ★ (324 reviews) | 3.9 ★ (5,766 reviews) | 4.5 ★ (5,529 reviews) | |
| Developed by | AdRoll | Meta | Google LLC | |
| Launch date | 19 August 2015 | 4 October 2018 | 28 November 2017 | |
| Pricing | Free | Free | Free | |
| Objective | Unlimited email and ads on Google, Facebook, Instagram, and TikTok. | Sell your products on Facebook and Instagram. | Advertise where people use Google and YouTube. | |
| Categories | Ads | Ads, Marketplaces | Marketplaces, Ads | |
| Key features & highlights | ||||
| Purpose | Manage all your retargeting ads for display, social media & email from one location. | Sell on Facebook and Instagram easily while managing your business in one location with Shopify. | Show your products to new buyers seeking what you offer. | |
| Features list |
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| Highlights | — |
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| User reviews and ratings | ||||
| Recommended | 82.8% | 66.8% | 84.1% | |
| Pros |
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| Cons |
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| Pricing and plans | ||||
| Total pricing plans | 1 | 1 | 1 | |
| Free plan | Available | Available | Available | |
| Free trial | No | No | No | |
| Technical information | ||||
| Rating | 4.3 ★ | 3.9 ★ | 4.5 ★ | |
| Total reviews | 325 | 5,879 | 5,728 | |
| Launch date | 19 August 2015 | 4 October 2018 | 28 November 2017 | |
AdRoll is an advertising tool that uses retargeting ads and machine learning to re-attract customers to your store, by personalizing messages with products they've shown interest in. This is executed through a variety of platforms, such as websites, mobile apps, social media, and email.
The app is a Shopify-integrated digital marketing tool specializing in multi-channel ad retargeting, dynamic product ads, and campaign automation. It offers a user-friendly interface, seamless Shopify integration, and robust reporting features, enabling businesses to track performance and optimize campaigns. Strengths include responsive and knowledgeable customer support, often highlighted for live chat assistance and personalized account management. The app excels in retargeting capabilities, helping recover lost sales and improve ROI through cross-platform ad placements. However, some users report inconsistent ad performance, with campaigns underdelivering compared to alternatives like Google Ads. Technical issues, such as delayed reporting, pixel integration errors, and billing discrepancies, are recurring concerns. A subset of reviews cites challenges with campaign effectiveness, transparency in costs, and difficulties canceling subscriptions. While many praise its ease of setup and automation, others find the platform glitchy or overly complex for beginners. The app is best suited for businesses prioritizing retargeting and multi-channel ad management but may require careful monitoring of campaign metrics and billing.
For any questions, concerns, or assistance with AdRoll Marketing & Advertising, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, AdRoll Marketing & Advertising offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
Details of the AdRoll Marketing & Advertising are available in various languages on the Shopify app store, including English.
| Support email | support |
| Contact number(s) | Not available |
| FAQ page | FAQ details |
| Privacy policy | Privacy details |
| Language support | English |
The list of top Shopify apps, features or software tools that AdRoll Marketing & Advertising seamlessly integrates with are given below.
| Name | AdRoll |
| Profile | See all apps by AdRoll |
| Website | View developer profile |
| Address | 2300 Harrison Street, San Francisco, CA, 94110 |
How to install AdRoll Marketing & Advertising on your Shopify store
Your name, email and store domain go straight to the AdRoll team.
AdRoll contacts you directly to arrange setup for your store.
Perfect your store’s functionality without the pressure to move on until you’re ready.
AdRoll Marketing & Advertising has an overall rating of 4.3 stars from a total of 325 reviews on the Shopify app store. Of these, 269 (82.8%) are positive, 7 (2.2%) are neutral, and 49 (15.1%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
AdRoll has been a useful addition to our Shopify marketing setup, especially for retargeting visitors who didn’t purchase on their first visit. The Shopify integration was straightforward, and I like being able to create audience segments and run dynamic product ads without managing everything manually.
AdRoll has been a really useful addition to our Shopify marketing stack, especially for retargeting visitors who don’t convert on their first visit. The Shopify integration makes setup straightforward, and I like that audiences based on product views, carts, and purchases are readily available for campaign targeting. The dynamic ads are also helpful for bringing shoppers back with products they’ve already shown interest in. The reporting dashboard gives us a clear view of ad performance and conversions, making it easier to optimize campaigns and understand where our budget is going. Overall, it’s a solid option for Shopify stores looking to strengthen their retargeting and improve their overall advertising performance.
AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place.The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. It’s clear that AdRoll’s decade of data and programmatic expertise really pays off.
Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.
Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
The key features offered by AdRoll Marketing & Advertising to Shopify store owners are:
Yes, AdRoll Marketing & Advertising seamlessly integrates with other Shopify apps or tools, such as Display Ads: Show your products through dynamic ads on numerous websites., Manage Social Ads: Handle ad campaigns on TikTok, Facebook, Instagram and Pinterest., Email: Combine unlimited emails with ads for optimal results..
No, AdRoll Marketing & Advertising does not offer any free trial.
The app offers 1 plan that is forever-free.
AdRoll Marketing & Advertising is completely free to install and use. Additional charges may or may not apply.
Yes, AdRoll Marketing & Advertising allows its subscribers to cancel or upgrade their subscription plan at any time.
Yes, AdRoll Marketing & Advertising offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, AdRoll Marketing & Advertising offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
Sell your products on Facebook and Instagram.
Advertise where people use Google and YouTube.
Display your products to billions of TikTok users.
Most popular Shopify apps on the market
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Display your products to billions of TikTok users.
Simplify all tasks and focus on your business.
Increase your brand visibility and communicate with customers on Shop.
Writing reviews on ShopDigest is coming soon.
AdRoll has been a useful addition to our Shopify marketing setup, especially for retargeting visitors who didn’t purchase on their first visit. The Shopify integration was straightforward, and I like being able to create audience segments and run dynamic product ads without managing everything manually.
AdRoll has been a really useful addition to our Shopify marketing stack, especially for retargeting visitors who don’t convert on their first visit. The Shopify integration makes setup straightforward, and I like that audiences based on product views, carts, and purchases are readily available for campaign targeting. The dynamic ads are also helpful for bringing shoppers back with products they’ve already shown interest in. The reporting dashboard gives us a clear view of ad performance and conversions, making it easier to optimize campaigns and understand where our budget is going. Overall, it’s a solid option for Shopify stores looking to strengthen their retargeting and improve their overall advertising performance.
AdRoll has completely transformed how we reach and convert our customers. The platform makes it incredibly easy to run brand awareness and retargeting campaigns across multiple channels, display, native, mobile, video, and even CTV all from one place.The reporting and analytics tools are top-notch too, they make it simple to track performance, measure ROAS, and understand cross-channel impact. It’s clear that AdRoll’s decade of data and programmatic expertise really pays off.
Neil was a pleasure to work with, would highly recommend AdRoll for mid-large sized brands looking for ways to scale outside of Meta/Google.
Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.
Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.
Our brand has been using AdRoll to help with customer retention and scale our remarketing efforts across web and social platforms and we like what we're seeing. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance quick and easy.The dashboard shows clear insights into campaign performance, ROAS, and customer journey metrics. Also, our team appreciates the ability to run both retargeting and prospecting campaigns from one platform.The support team at Adroll has also been quick and easy to connect with and helpful in optimizing our campaigns and providing best practices.
Great App! Very good experience setting up and getting creatives in. Can't recommend more.
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