Easy Tag ‑ GTM & Data Layer by TAGinstall

The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly. Ready-made Data Layer for Google Tag Manager and over 60 tags

3.8

(106)

$99/month
XY
5

Mutsy, Netherlands

4/22/2025

Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!

1 of 8

Install in your Shopify Store

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72 customers chose this

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Easy Tag ‑ GTM & Data Layer Charts

Track Easy Tag ‑ GTM & Data Layer's ranking, reviews, and performance over time with interactive charts. See how it compares to similar apps in the same category.

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Pros and Cons

Pros and Cons of Easy Tag ‑ GTM & Data Layer

Pros

Exceptional Customer Support: Rapid, personalized assistance with thorough problem-solving, often including live video calls.

Ease of Installation: Quick and straightforward setup process with minimal steps required.

Comprehensive Tracking Solutions: Effective integration with GA4, GTM, and other tools for accurate data collection.

Advanced Customization: Offers granular control over tags, triggers, and variables for tailored tracking.

Cons

High Initial Cost: Some users find the one-time fee steep compared to cheaper alternatives.

Limited Self-Service Resources: Lack of detailed guides for troubleshooting without direct support.


Screenshots


About the App

Ready-made Data Layer for Google Tag Manager and over 60 tags

  • Shopify Integration: Installing Google Tag Manager on Shopify.
  • E-Commerce Data: Ready-made data layer featuring all e-commerce activities like "purchase", "addToCart", etc.
  • Wide range of tags available: Over 50 pre-made tags available - including GA4, Google Ads, Facebook, Pinterest, and others.

Keywords

Google Tag Manager Shopify apps
GTM installation Shopify apps
pre-built data layer Shopify apps
e-commerce events tracking Shopify apps
GA4 tracking Shopify apps
Google Ads tracking Shopify apps
Facebook pixel Shopify apps
Pinterest tracking Shopify apps
Shopify checkout extensibility apps
data layer implementation Shopify apps
easy GTM setup Shopify apps
Shopify tag management apps
Shopify analytics integration apps
Shopify marketing tags apps
Shopify event tracking apps

Key Features

  • Simplifies Google Tag Manager installation on Shopify with automated setup.
  • Provides a pre-built data layer for tracking all e-commerce events.
  • Includes over 50 ready-made tags for major platforms like GA4 and Facebook.

Pricing

Easy Tag ‑ GTM & Data Layer Pricing Plans

Starter

$99/month

  • Standard support

  • Data Layer

  • Google Tag Manager

  • Checkout Extensibility pixels

  • 50+ marketing tags

Here's an overview of Easy Tag ‑ GTM & Data Layer costs for each of the plan(s):

The app offers 1 paid plan(s). The paid plan(s) offered by Easy Tag ‑ GTM & Data Layer: (Starter).

The details of the plan(s) are outlined below:

Starter: The Starter plan costs $99 and has no free trial period. The plan offers a host of features, including Standard support, Data Layer, Google Tag Manager, Checkout Extensibility pixels, 50+ marketing tags, Google Consent Mode V2 (GDPR or CCPA), Health checks.

Easy Tag ‑ GTM & Data Layer Price Summary
Pricing summary$99/month
Total Pricing Plan(s)1
Number of free plan(s)0
Number of paid plan(s)1
Cost of Paid Plan(s)$99
Free trial availableNo

Easy Tag ‑ GTM & Data Layer Shopify App Discounts

If you are looking for discounts on Easy Tag ‑ GTM & Data Layer app pricing plans, feel free to contact our team - we'd be happy to help! Additionally, if you are an agency or a shop merchant with multiple Shopify stores, we can work directly with TAGinstall to secure better deals on the Easy Tag ‑ GTM & Data Layer app exclusively for you.

*Disclaimer: Please note that ShopDigest doesn't guarantee discounts on apps as any changes to the pricing plans are ultimately up to the discretion of the developer.

Contact Us For a Discount
Coming Soon

Testimonials

What our users say about Easy Tag ‑ GTM & Data Layer

Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!

Mutsy
Netherlands

Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3

TEN Produkt
Poland

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.

Ines de la Fressange Paris
France

Trusted By

Trusted by the best Shopify stores

Mutsy

Netherlands

TEN Produkt

Poland

Ines de la Fressange Paris

France

Zelesta.de

Netherlands

Recto Verso

France

The Mountain Merchant

Australia

LERROS SHOP

Germany

Honey Willow - handmade jewellery

United Kingdom


The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly.

Simple and fast to set up

Easy Tag offers an automated service for installing Google Tag Manager and Data Layer. We simplify the installation of more than 50 marketing tags.

Make the data more precise

Spend more time focusing on important things, and we'll ensure your data is collected accurately.

Helpful Tech Support

Our tag expert team is here to assist you and make sure you fully benefit from your tag manager setup. Don't hesitate to reach out.


Comparison

Top Easy Tag ‑ GTM & Data Layer Alternatives Detailed Comparison

The table below highlights the crucial differences between Easy Tag ‑ GTM & Data Layer and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Easy Tag ‑ GTM & Data LayerEasy Tag ‑ GTM & Data LayerView on Shopify
Buy Button channelBuy Button channelView on Shopify
General Information
Ratings
3.8(76 reviews)
3.5(192 reviews)
Developed byTAGinstallShopify
Launch Date11/18/20201/12/2012
Pricing$99/monthFree
ObjectiveReady-made Data Layer for Google Tag Manager and over 60 tagsSell your products on any blog or website.
CategoriesAnalyticsCart customization, Analytics
Key Features & Highlights
PurposeThe Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly.Increase your sales with Buy Buttons. Easily make checkout links to advertise your products or collections.
Features List
  1. Simplifies Google Tag Manager installation on Shopify with automated setup.
  2. Provides a pre-built data layer for tracking all e-commerce events.
  3. Includes over 50 ready-made tags for major platforms like GA4 and Facebook.
  1. Enable instant checkout directly from any website or blog.
  2. Promote products to frequent visitors of your blog or website.
  3. Customize button fonts, colors, and layouts to align with your brand.
Highlights
  1. Works with the latest themes
-
User Reviews and Ratings
Recommended %93.5%64.2%
Pros
  1. Rapid, personalized assistance with thorough problem-solving, often including live video calls.
  2. Quick and straightforward setup process with minimal steps required.
  3. Effective integration with GA4, GTM, and other tools for accurate data collection.
  4. Offers granular control over tags, triggers, and variables for tailored tracking.
  5. Significantly reduces manual configuration effort compared to DIY or agency solutions.
  6. No recurring fees, providing long-term value compared to subscription-based alternatives.
  7. Works seamlessly with Shopify and integrates with third-party tools like Google Ads.
  8. Developers provide expert guidance beyond basic app functionality.
  9. Consistently delivers accurate tracking without technical hiccups.
  10. Support accommodates users across different time zones and languages.
  1. The app seamlessly integrates with external websites, blogs, and social media platforms, requiring minimal technical knowledge.
  2. Effectively drives sales by simplifying the checkout process and reducing customer friction.
  3. Enables sales on non-Shopify sites (e.g., WordPress, Squarespace) while centralizing orders in Shopify.
  4. Ideal for small businesses or side hustles, avoiding the need for a full Shopify store setup.
  5. Users appreciate the straightforward process to create and embed buy buttons.
  6. Useful for creating targeted product pages or collections for specific campaigns or audiences.
  7. No additional cost for basic functionality, making it accessible for budget-conscious users.
  8. Facilitates cross-selling between multiple Shopify stores or collections.
Cons
  1. Some users find the one-time fee steep compared to cheaper alternatives.
  2. Lack of detailed guides for troubleshooting without direct support.
  1. Users report insufficient control over button styling, layout, and product page design.
  2. Fails to function properly on iOS devices (iPhone/iPad) in some cases.
  3. Does not integrate with the main Shopify store cart, causing confusion for customers.
  4. Product images appear blurry or low-resolution in the buy button interface.
  5. Lacks support for discounts, subscriptions, or analytics tied to specific buttons.
Pricing and Plans
Total Pricing Plans10
Free PlanNot availableNot available
Free TrialNoNo
Technical Information
Rating
3.8
3.5
Total Reviews106245
Launch Date11/18/20201/12/2012
SD Points012

More Details About Easy Tag ‑ GTM & Data Layer

Looking to install Easy Tag ‑ GTM & Data Layer app on your store?

ShopDigest helps businesses upgrade their Shopify stores by offering easy app installation services.

Why Choose ShopDigest?

  • Highly experienced and vetted team for successful app installation
  • Assured support and guidance throughout the installation and beyond
  • Customized services to meet unique business needs
  • 30-day no questions asked refund policy
  • Lowest pricing guaranteed (starts at just $10/hour)

Easy Tag ‑ GTM & Data Layer Q&A


Customer Reviews

5.0
106 total reviews
5
100
4
0
3
0
2
1
1
5

Easy Tag ‑ GTM & Data Layer has an overall rating of 4.8 stars from a total of 106 reviews on the Shopify app store. Of these, 100 (94.3%) are positive, 0 (0.0%) are neutral, and 6 (5.7%) are negative*.

*Ratings above four stars fall under positive review, three stars reviews fall under neutral, and anything less than two stars falls under negative.

Mutsyfrom Netherlands
April 22, 2025

Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!

TEN Produktfrom Poland
November 25, 2024

Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3

Ines de la Fressange Parisfrom France
November 8, 2024

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.

Zelesta.defrom Netherlands
November 6, 2024

Can't overestimate the convenience and precision of this tool!The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved!Highly recommended!

Recto Versofrom France
April 17, 2024

This plugin saved my life. I can now collect all the data I need in GA4 and Google Ads. Their support could help me when I needed their help. I really recommand their app.


Video Demo and Screenshots

Product Video

Easy Tag ‑ GTM & Data Layer Demo

Product Screenshots

Easy Tag ‑ GTM & Data Layer screenshot 1
Easy Tag ‑ GTM & Data Layer screenshot 2

Installation Steps

How to install Easy Tag ‑ GTM & Data Layer on your Shopify store

1

Find your app

Use filters like pricing, availability, and features to find the perfect match for your store's needs.

2

Get a personalized setup plan

Our team will create an installation plan based on your current store setup, goals, and requirements.

3

Install at your own pace

Perfect your store's functionality without the pressure to move on until you're ready.

Install in your Shopify Store

.myshopify.com
72 customers chose this

Easy Tag ‑ GTM & Data Layer FAQ's


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