Rupert Bonham-Carter, former director of global sales and partnerships at Shopify, has joined Nogin as Chief Revenue Officer. Announcing his new journey on LinkedIn, Bonham-Carter wrote that he got to know about Nogin as a top Shopify Plus partner. Nogin is a leading cloud-based enterprise e-commerce platform technology provider that helps leading businesses to keep pace with big retain and drive exponential growth and predictable profitability.
Informing about his new role and the organisation, Bonham-Carter wrote, “I’m excited to share that I’ve joined Nogin as Chief Revenue Officer (CRO). I got to know Nogin as a top Shopify Plus partner and admired their ability to help mid-market brands accelerate growth and compete with big retailers without the risks and upfront costs. By embracing and extending Shopify, the Nogin platform represents decades of commerce innovation built by helping optimize the entire e-commerce lifecycle for D2C brands, such as bebe, Brookstone, Hurley, and Kenneth Cole. #unlockgrowth #innovation #commerce #d2c. For all my friends at Shopify and in the ecosystem, I look forward to working together closely again. #armtherebels #ecommerce”.
Rupert Bonham-Carter’s New Role
Bonham-Carter, who has over 25 years of experience in sales, management and technology will lead Nogin’s go-to-market operations, drive sales growth and develop strategic relationships for the company’s betterment.
Shopify has facilitated a generational transformation in e-commerce, enabling millions of merchants to sell online on their platform. However, many brands are growing their online stores to size and complexity where they need more. By plugging into Nogin’s Intelligent Commerce platform, brands will be able to keep up with big retail and maintain long-term growth rates without the costs and complexity typically associated with moving to an enterprise platform.
Rupert Bonham-Carter
Welcoming him, Jan Nugent, founder and co-CEO at Nogin said, “We are thrilled to welcome an industry veteran like Rupert to Nogin’s management team. Rupert’s proven track record of growing successful tech companies will be invaluable as we continue to build Nogin’s momentum, expanding our footprint as a leading enterprise-level e-commerce technology platform”.
While working as director of global sales and partnerships at Shopify, Bonham-Carter lead global sales teams, and global business development, built the first sales development and systems integrator teams of Shopify, and unified agency programs of the company. In the early years of his career, Bonham-Carter served IBM, Klipfolio and Cognos. He joined Shopify in May 2020 and served the company for two years.
How is it Different From Shopify?
“Shopify has facilitated a generational transformation in e-commerce, enabling millions of merchants to sell online on their platform. However, many brands are growing their online stores to size and complexity where they need more. By plugging into Nogin’s Intelligent Commerce platform, brands will be able to keep up with big retail and maintain long-term growth rates without the costs and complexity typically associated with moving to an enterprise platform,” said Bonham-Carter.
Bonham-Carter said that he is excited to contribute to Nogin’s success in future. “In my former role as the head of global sales and partnerships at Shopify, I got to know Nogin as a top Shopify Plus partner and admired their approach. Nogin provides a complete and world-class enterprise commerce solution targeted at the mid market with six- to eight-week implementations, no upfront costs and innovation that removes the need to ever replatform again. For brands that have grown but find themselves stalled or stuck, Nogin provides a different approach. It’s a unique value proposition and I’m excited to be part of Nogin’s ongoing growth and success,” he added.
About Nogin
Established in 2010 by Geoffrey Van Haeren and Jan Nugent, Nogin has its headquarters in Greater Los Angeles Area, West Coast, Western US. The company allows customers to focus on building their brands while operating as much or as little of the infrastructure as they choose. Nogin works on optimising the whole e-commerce lifecycle for D2C brands. The company went public in 2022.
“Help brands compete with Big Retail without the time, expense, and headaches that come with DIY solutions. With our powerhouse, cloud-based enterprise e-commerce platform and Commerce-as-a-Service (CaaS) model, we’re making it happen,” says the company on its About Us page of its official website.
