Monotype and Shopify have joined hands to expand access to typography in the digital world with the help of Publicis Sapient. Monotype Fonts will be available for retail and creative professionals across the globe. It is the flagship solution of the company for font discovery, collaboration, expertise and management.
Beginning immediately, Monotype Fonts can be directly licensed through a Shopify integration. Monotype collaborated with Publicis Sapient, a digital business transformation company for this project. Publicis Sapient’s scale and expertise in designing e-commerce experiences helped Monotype.
We are absolutely thrilled to bring Monotype’s vision to life on the world-class Shopify platform. This solution is going to transform how creative communities access typography globally without any barriers.
Sudip Mazumder, SVP and Retail Industry Lead, Publicis Sapient
Fixing Typographical Challenges
Currently, design teams and brands are working hard to eliminate obstacles in the path of creativity. They also prefer to use creative expertise and assets while creating a project. This partnership will help creative professionals by making their work easier. They can select subscription packages as per their requirements and unique needs. They can even use a library of tens of thousands of world-class fonts thus solving a wide array of typographical challenges.
Foundry partners that distribute fonts via MyFonts and Monotype Fonts can now smoothly deliver designs to new audiences. Additionally, this integration contributes to a stronger marketplace for selling and purchasing fonts, providing the best security, accessibility and performance.
“We are proud to be one of the earliest digital goods providers to partner with Shopify’s best-in-class infrastructure,” said John Sims, VP of Digital Experience, at Monotype.
“The result will not just be good for us and our customers, but for our industry as we make type more accessible in emerging channels. This is truly a collaborative story, as we could not have successfully completed this project without the support and expertise of our partners at Publicis Sapient,” he added.
Shopify is committed to enabling retailers of any size to grow and to be successful. Ensuring that our customers have the creative work they need to realize the potential of their branded stores is critical, and by partnering with Monotype, we are solving a key challenge for digital retailers.
Jim Reynolds, Agency Partnerships Lead, Shopify
“We are absolutely thrilled to bring Monotype’s vision to life on the world-class Shopify platform. This solution is going to transform how creative communities access typography globally without any barriers,” said Sudip Mazumder, SVP and Retail Industry Lead at Publicis Sapient.
Over 2000 Fonts on Shopify
In a “digital-by-default” era, companies are delivering services and products through often fragmented customer experiences. In such a scenario, focusing on brand consistency and a powerful visual presence has become more important than ever. However, designers and brands can face challenges to access high-performance creative assets.
As a part of this integration, Shopify customers can get access to 2000 fonts within the platform. There is also a wide range of characteristics, styles and even language support.
“Shopify is committed to enabling retailers of any size to grow and to be successful. Ensuring that our customers have the creative work they need to realize the potential of their branded stores is critical, and by partnering with Monotype, we are solving a key challenge for digital retailers,” said Jim Reynolds, Agency Partnerships Lead at Shopify.
Shopify Partners’ Access to Monotype Fonts
Shopify and Monotype also announced the expansion of their ongoing partnership. Now Monotype Fonts will be available to Shopify’s global agency network. The program will enable Shopify agency partners to prototype design work with the help of tens of thousands of different typefaces. They will also have exclusive access to curated design events and thought leadership.
“The Monotype agency partner program has proven to remove the friction that often exists within the design process,” said Aline Daeschner, Sr. Director of Agency Partners, Monotype. “We’re excited to extend these benefits to the Shopify agency partner network, placing type front and center within the commerce experience and empowering more creatives to do their best work.”
About Monotype
Monotype claims to ‘brings brands to life through type and technology’ for better consumer engagement. It has a rich legacy that can be traced back hundreds of years with popular typefaces such as Times New Roman, Futura, Helvetica and more.
“Monotype also provides a first-of-its-kind service that makes fonts more accessible for creative professionals to discover, license, and use in our increasingly digital world,” the company states on its LinkedIn page.
The American company was founded in 1887 and has headquarters in Woburn, Massachusetts. While Ninan Chacko is its Chief Executive Officer, Ben Semmes is the Chief Operating Officer. It specialises in typeface design, web fonts, eText fonts, fonts for embedding, custom typeface design, fonts for OEMs, font management software, fonts for ISVs, text imaging solutions for printers, visual branding, marketing and typography.