Works With Shopify Marketing Shopify Apps — Full Market Share Table
All tracked works with shopify marketing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Shop | 31.83% | 2.04 | Climbing |
| 2 |  TikTok | 23.16% | 2.93 | Declining |
| 3 |  Facebook & Instagram | 16.66% | 1.62 | Climbing |
| 4 |  Shopify Messaging | 11.79% | 0.01 | Climbing |
| 5 |  Google & YouTube | 7.96% | 0.21 | Declining |
| 6 |  Klaviyo: Email Marketing & SMS | 6.83% | 0.68 | Declining |
| 7 |  Pinterest | 0.48% | 0.03 | Climbing |
| 8 |  Seguno Email Marketing | 0.46% | 0.05 | Climbing |
| 9 |  Snapchat Ads | 0.39% | 0.08 | Climbing |
| 10 |  AdScale AI Ads Meta/Google Ads | 0.27% | 0.02 | Declining |
Showing 1-10 out of 13
Key Insights:
- Shop holds 31.8% share of works with shopify marketing app installs — 8.7pp ahead of TikTok (23.2%).
- Top 3 apps (Shop, TikTok, Facebook & Instagram) account for 71.7% of all works with shopify marketing install share — a fragmented market.
- Shop is gaining share fastest this month (+2.04pp) — the largest single gainer among the top works with shopify marketing apps by share.
- TikTok is losing share fastest (-2.93pp) — could indicate a churning user base or a stronger challenger gaining ground.
Works With Shopify Marketing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 works with shopify marketing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Shop | 31.1%1.40 | 29.5%1.63 | 28.7%0.80 | 29.3%0.61 | 30.6%1.27 | 31.8%1.28 |
| TikTok | 36.4%1.22 | 33.0%3.35 | 29.9%3.13 | 27.5%2.43 | 24.4%3.07 | 23.2%1.23 |
| Facebook & Instagram | 2.8%1.44 | 8.8%6.03 | 12.7%3.84 | 14.3%1.63 | 15.8%1.50 | 16.7%0.86 |
| Shopify Messaging | 12.5%0.07 | 11.8%0.72 | 11.6%0.26 | 11.6%0.05 | 11.9%0.27 | 11.8%0.09 |
| Google & YouTube | 9.3%0.37 | 8.9%0.46 | 8.7%0.21 | 8.6%0.11 | 8.0%0.53 | 8.0%0.06 |
Key Insights:
- Shop's share expanded from 23.8% → 31.8% over the charted period.
- Of the top 5 tracked works with shopify marketing apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Works With Shopify Marketing Shopify Apps by Country
Per-country market share rankings for works with shopify marketing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Shop leads works with shopify marketing apps in 2 of 4 tracked markets (United States, United Kingdom).
- Shop leads worldwide, but 2 of 4 tracked markets crown a different leader — Google & YouTube in India, Google & YouTube in China.
Top 5 Apps in Works With Shopify Marketing
- Google & YouTube — Leads works with shopify marketing apps with 8.0% install share, rated 4.5★ — losing share this month.
- TikTok — Holds 23.2% of works with shopify marketing app install share, rated 4.8★ — losing share this month.
- Klaviyo: Email Marketing & SMS — Holds 6.8% of works with shopify marketing app install share, rated 4.7★ — losing share this month.
- Snapchat Ads — Holds 0.4% of works with shopify marketing app install share, rated 4.6★ — gaining share this month.
- Shop — Holds 31.8% of works with shopify marketing app install share, rated 4.8★ — gaining share this month.
Works With Shopify Marketing Shopify Apps — Frequently Asked Questions
1. Which works with shopify marketing app has the highest market share on Shopify?
Shop ranks #1 by share among works with shopify marketing apps at 31.8%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for works with shopify marketing Shopify apps?
For works with shopify marketing apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which works with shopify marketing apps are gaining market share on Shopify?
Shop is gaining works with shopify marketing app market share fastest this month, up +2.04pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which works with shopify marketing apps are losing market share on Shopify?
TikTok has lost the most market share this month among works with shopify marketing apps (-2.93pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most works with shopify marketing Shopify app installs?
United States drives the largest share of works with shopify marketing app installs at 48.6%, followed by United Kingdom at 6.4% and Canada at 5.2%. Use the country picker on the third card to compare market leaders by country.
6. How many works with shopify marketing apps does ShopDigest track on Shopify?
ShopDigest tracks 13 works with shopify marketing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share works with shopify marketing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under works with shopify marketing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For works with shopify marketing, Shop leads on share; see the rankings tab for who currently holds #1 position.
