Email marketing tailored for business
Discover the power of Shopify apps as we compare ActiveCampaign Marketing and Omnisend Email Marketing & SMS side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.Show more
Omnisend Email Marketing & SMS leads on 4 of the 7 factors, including rating, total reviews and budget — 3,189 reviews at 4.7★ and a free plan — while ActiveCampaign Marketing leads on track record and trial availability. Read the full verdict
The table below highlights the crucial differences between ActiveCampaign Marketing and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | ||
| General information | |||
| Ratings | 4.5 ★ (260 reviews) | 4.7 ★ (3,189 reviews) | |
| Developed by | ActiveCampaign | Omnisend | |
| Launch date | 24 February 2012 | 10 March 2014 | |
| Pricing | $19/month, $59/month, $89/month, $159/month | Free, $16/month, $59/month | |
| Objective | ActiveCampaign: Customer Service and Marketing Automation | Send emails, newsletters, and text messages. Increase your subscriber base using popups. | |
| Categories | Email marketing, SMS marketing | Email marketing, SMS marketing | |
| Key features & highlights | |||
| Purpose | Automated tools for email marketing, generating leads, SMS marketing, managing abandoned carts, CRM, forms, and additional needs. | Create email marketing campaigns quickly. Use popups to collect more email addresses and increase sales. | |
| Features list |
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| Highlights | — |
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| User reviews and ratings | |||
| Recommended | 89.1% | 93.5% | |
| Pros |
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| Cons |
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| Pricing and plans | |||
| Total pricing plans | 4 | 3 | |
| Free plan | Not available | Available | |
| Free trial | Yes, for 14 day(s) | No | |
| Technical information | |||
| Rating | 4.5 ★ | 4.7 ★ | |
| Total reviews | 256 | 3,218 | |
| Launch date | 24 February 2012 | 10 March 2014 | |
When choosing the ideal Shopify app for your business, both ActiveCampaign Marketing and Omnisend Email Marketing & SMS offer unique strengths and considerations.
The choice between ActiveCampaign Marketing and Omnisend Email Marketing & SMS depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.
We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.
Here's a breakdown of key factors to help you choose a winner.
| Factor | Priority | ActiveCampaign Marketing | Omnisend Email Marketing & SMS | |
|---|---|---|---|---|
| Average Rating | High priority | — | Winner | Detail |
| Total Reviews | High priority | — | Winner | Detail |
| Launch Date | Low priority | Winner | — | Detail |
| Budget | High priority | — | Winner | Detail |
| Support Channel | Medium priority | Tied | Tied | Detail |
| Integrations | Medium priority | — | Winner | Detail |
| Trial Period | Low priority | Winner | — | Detail |
While considering user reviews, take note of the average ratings for ActiveCampaign Marketing and Omnisend Email Marketing & SMS. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, ActiveCampaign Marketing holds an average rating of 4.5 stars, whereas Omnisend Email Marketing & SMS has 4.7 star ratings.
Consider the total number of reviews ActiveCampaign Marketing and Omnisend Email Marketing & SMS have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, ActiveCampaign Marketing has received a total of 260 reviews and Omnisend Email Marketing & SMS has 3,189 reviews.
While not a direct measure of quality, consider the launch date of each app - ActiveCampaign Marketing and Omnisend Email Marketing & SMS to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. ActiveCampaign Marketing and Omnisend Email Marketing & SMS were launched on Feb 24, 2012 and Mar 10, 2014 respectively.
Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, ActiveCampaign Marketing offers 4 pricing plans (0 free plans, 4 paid plans) with an average plan price of $81.50. Omnisend Email Marketing & SMS, on the other hand, has a total of 3 pricing plans (1 free plan, 2 paid plans) with an average plan price of $25.00.
Both ActiveCampaign Marketing and Omnisend Email Marketing & SMS provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:
Evaluate the integration capabilities of ActiveCampaign Marketing and Omnisend Email Marketing & SMS. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.
Free trial periods allow you to explore the app's features and functionalities before committing. ActiveCampaign Marketing comes with a 14-day free trial period. Omnisend Email Marketing & SMS, on the other hand, has no free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.
By comparing and weighing these factors, you can make an informed decision and determine the winner between ActiveCampaign Marketing and Omnisend Email Marketing & SMS that aligns best with your requirements and preferences for a successful Shopify app experience.
In this comprehensive comparison, we'll delve into the details of two Shopify apps: ActiveCampaign Marketing and Omnisend Email Marketing & SMS. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.
Let's dive into the overview of these two apps: ActiveCampaign Marketing and Omnisend Email Marketing & SMS, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.
ActiveCampaign Marketing is a Shopify app developed by Unknown Developer to help merchants with ActiveCampaign: Customer Service and Marketing Automation. With an average rating of 4.5 stars from 260 reviews, ActiveCampaign Marketing is one of the top-rated Email marketing Shopify apps.
Omnisend Email Marketing & SMS is a Shopify app developed by Unknown Developer to help merchants with Send emails, newsletters, and text messages. Increase your subscriber base using popups. With an average rating of 4.7 stars from 3,189 reviews, Omnisend Email Marketing & SMS is one of the top-rated Email marketing Shopify apps.
While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.
There are tons of Shopify apps for small businesses and enterprises alike. From ActiveCampaign Marketing to Omnisend Email Marketing & SMS, each offers a range of pricing packages to accommodate different business needs.
Let's see how the prices of ActiveCampaign Marketing and Omnisend Email Marketing & SMS measure up.
ActiveCampaign Marketing offers 4 paid plans, which cost $19/ month, $59/ month, $89/ month, $159/ month. The paid plans also come with a 14-day free trial period.
Omnisend Email Marketing & SMS has 3 pricing plans: 1 free and 2 paid. The paid plans cost $16/ month, $59/ month and have no free trial period.
User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about ActiveCampaign Marketing and Omnisend Email Marketing & SMS.
ActiveCampaign Marketing has garnered an overall rating of 4.5 stars from a total of 260 reviews on the Shopify app store.
Of the total reviews, 90% are positive, 10% are neutral, and 10% are negative.
✨ AI Summary of ActiveCampaign Marketing Reviews
The app is a robust Shopify integration designed for CRM and marketing automation, offering seamless synchronization with customer data to enable targeted email campaigns, behavioral segmentation, and automated workflows. Its strengths include powerful automation tools, pre-built templates for e-commerce workflows (e.g., abandoned cart recovery, post-purchase follow-ups), and deep integration with Shopify to track purchases and customer behavior. The platform is praised for its advanced features, such as tagging, drip campaigns, and multi-store support, alongside responsive customer service and onboarding resources. However, some users note challenges with the initial setup complexity, occasional technical issues (e.g., delayed data syncing, interface bugs), and limitations in B2B functionality due to contact organization. Higher-tier pricing and occasional billing discrepancies are also mentioned as drawbacks. Despite these limitations, the app is widely regarded as a scalable solution for businesses seeking advanced automation and CRM capabilities.
Omnisend Email Marketing & SMS has garnered an overall rating of 4.7 stars from a total of 3,189 reviews on the Shopify app store.
Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.
✨ AI Summary of Omnisend Email Marketing & SMS Reviews
Omnisend is a Shopify-integrated email marketing app designed to streamline campaign creation, automation, and customer engagement. It offers a user-friendly interface with drag-and-drop functionality, customizable templates, and advanced segmentation tools, making it accessible for both beginners and experienced marketers. Key features include abandoned cart recovery, cross-selling automations, SMS campaigns, and pop-up forms, all aimed at boosting sales and retention. The app is frequently noted for its responsive and knowledgeable customer support, often resolving issues quickly via live chat or email. Strengths include its intuitive design, robust automation capabilities, and seamless Shopify integration, with many users highlighting its superiority over competitors like Mailchimp or Klaviyo in terms of ease of use and affordability. However, some limitations exist, such as occasional gaps in feature availability, particularly for advanced users, and a pricing structure that charges for all contacts—including non-subscribers—which some find unreasonable. A small subset of users reports challenges with account management, including billing disputes or delayed support responses, though these appear infrequent. Overall, Omnisend is a versatile tool for email and SMS marketing, balancing functionality with accessibility, though its pricing model may not suit all business needs.
Let's explore the pros and cons of ActiveCampaign Marketing and Omnisend Email Marketing & SMS to better understand their strengths and limitations.
Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of ActiveCampaign Marketing and Omnisend Email Marketing & SMS, and see how effortlessly these apps can enhance your store operations.
ActiveCampaign Marketing offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
Omnisend Email Marketing & SMS offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to ActiveCampaign Marketing and Omnisend Email Marketing & SMS. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.
For any inquiries or assistance regarding ActiveCampaign Marketing, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, ActiveCampaign Marketing offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
For any inquiries or assistance regarding Omnisend Email Marketing & SMS, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Omnisend Email Marketing & SMS offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
Trust ShopDigest to provide the expertise and support you need to make the most of your chosen Shopify app.
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When comparing various Shopify apps, their main objective sets them apart. ActiveCampaign Marketing is designed to help merchants with ActiveCampaign: Customer Service and Marketing Automation. On the other hand, Omnisend Email Marketing & SMS focuses on Send emails, newsletters, and text messages. Increase your subscriber base using popups.. Assessing these differences will help you determine which app aligns best with your unique business needs.
ActiveCampaign Marketing has no free plans. Omnisend Email Marketing & SMS has 1 free plan.
While the specific pricing plans may vary for each app, here's a general breakdown:
ActiveCampaign Marketing offers a total of 4 pricing plans: 0 free plans and 4 paid plans. Paid plan costs: $19/ month, $59/ month, $89/ month, $159/ month. Free plan costs: Not available.
Omnisend Email Marketing & SMS offers a total of 3 pricing plans: 1 free plan and 2 paid plans. Paid plan costs: $16/ month, $59/ month. Free plan cost: Free.
ActiveCampaign Marketing comes with a 14-day free trial period. Omnisend Email Marketing & SMS, on the other hand, has no free trial period.
ActiveCampaign Marketing: Checkout, Google Ads, Google Sheets, Meta Advertising, Quickbooks, Square, Typeform.
Omnisend Email Marketing & SMS: Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, Recharge, Yotpo.
ActiveCampaign Marketing · Email: [email protected] · Website: https://www.activecampaign.com/industry/ecommerce-marketing-automation · FAQ: https://www.activecampaign.com/about/faq
Omnisend Email Marketing & SMS · Email: [email protected] · Website: https://www.omnisend.com · FAQ: https://support.omnisend.com/
Generally, ActiveCampaign Marketing and Omnisend Email Marketing & SMS are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.
Determining which app between ActiveCampaign Marketing and Omnisend Email Marketing & SMS is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.
Email marketing tailored for business
A combined platform for email, SMS, and more customer interactions.
Most popular Shopify apps on the market
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Simplify all tasks and focus on your business.
Increase your brand visibility and communicate with customers on Shop.
Omnisend Email Marketing & SMS takes 4 of the 7 comparison factors, including rating, total reviews and budget. ActiveCampaign Marketing leads on track record and trial availability.
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