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ActiveCampaign Marketing Shopify App by ActiveCampaign

Automated tools for email marketing, generating leads, SMS marketing, managing abandoned carts, CRM, forms, and additional needs. ActiveCampaign: Customer Service and Marketing Automation

4.5 260 reviewsPaid from $19/month

Install in your Shopify store We pass your name, email and store domain to the ActiveCampaign team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of ActiveCampaign Marketing

Pros
  • Powerful Automation: Extensive pre-built templates and seamless integration for creating effective marketing and sales automations.
  • Shopify Integration: Deep, reliable connection with Shopify for tracking purchases, customer behavior, and triggering targeted campaigns.
  • Customer Support: Responsive and knowledgeable support team, offering real-time assistance, training, and troubleshooting.
  • User-Friendly Design: Intuitive interface and ready-made automations simplify setup for non-technical users.
Cons
  • Steep Learning Curve: Complex setup and advanced features may require technical assistance or training.
  • Billing Issues: Multiple reports of payment errors, unexpected charges, and poor resolution from support.

Screenshots

ActiveCampaign Marketing Shopify app screenshot 1
ActiveCampaign Marketing Shopify app screenshot 2
ActiveCampaign Marketing Shopify app screenshot 3
ActiveCampaign Marketing Shopify app screenshot 4
ActiveCampaign Marketing Shopify app screenshot 5
ActiveCampaign Marketing Shopify app screenshot 6

About the app

ActiveCampaign: Customer Service and Marketing Automation

  • Abandoned cart automations: Automatically send emails to recover abandoned carts and boost checkouts.
  • Maximizing customer retention: Transform one-off shoppers into regular clients using up-sell and cross-sell automation strategies.
  • Personalized SMS discounts: Send customers text message discounts based on their previous buys.

Install in your Shopify store We pass your name, email and store domain to the ActiveCampaign team so they can help install and configure the app on your store.

Keywords

email marketing automation Shopify appsSMS marketing automation Shopify appsabandoned cart emails Shopify appswelcome email templates Shopify appspersonalized email campaigns Shopify appsreal-time revenue insights Shopify appsShopify CRM integration appsmarketing automation tools Shopify appsemail and SMS flows Shopify appsShopify store data apps

Key features

  • Automatically recover abandoned carts with targeted email reminders.
  • Send personalized SMS discounts based on past purchases.
  • Create segments and triggers using real-time and historical data.

Pricing

ActiveCampaign Marketing pricing plans

Starter
$19 /month
  • Email Sending 10x contact limit
  • Multi step Marketing Automation
  • Site Tracking
  • CRM
  • Abandoned Cart
Plus
$59 /month
  • Starter Features
  • Product Catalog
  • Coupons Block
  • Marketing Revenue Report
  • Ecommerce Dashboard
Pro
$89 /month
  • Plus Features
  • Email Sending 12x contact limit
  • Shopify Plus integration
  • Predictive Sends
  • Conditional Content
Enterprise
$159 /month
  • Pro Features
  • Email Sending 15x contact limit
  • Single Sign On
  • Custom Objects
  • 5 users included

Not sure which plan to pick? Discuss Starter or Plus plans with us, learn about custom pricing, or get a demo.

Here’s an overview of ActiveCampaign Marketing costs for each of the plan(s)

The app has 4 pricing plans: 0 free and 4 paid. The paid plans offered by ActiveCampaign Marketing are Starter, Plus, Pro, Enterprise.

The details of the plans are outlined below.

  • Starter: the Starter plan costs $19 and comes with a 14-day free trial period. The plan offers a host of features, including Email Sending 10x contact limit, Multi step Marketing Automation, Site Tracking, CRM, Abandoned Cart, Order Status Triggers, Generative AI, SMS.
  • Plus: the Plus plan costs $59 and comes with a 14-day free trial period. The plan offers a host of features, including Starter Features, Product Catalog, Coupons Block, Marketing Revenue Report, Ecommerce Dashboard, Landing Pages, Unlimited Automation Actions.
  • Pro: the Pro plan costs $89 and comes with a 14-day free trial period. The plan offers a host of features, including Plus Features, Email Sending 12x contact limit, Shopify Plus integration, Predictive Sends, Conditional Content, Attribution Conversion Tracking.
  • Enterprise: the Enterprise plan costs $159 and comes with a 14-day free trial period. The plan offers a host of features, including Pro Features, Email Sending 15x contact limit, Single Sign On, Custom Objects, 5 users included.

ActiveCampaign Marketing price summary

Pricing summaryFrom $19/month. Free trial available.
Total pricing plan(s)4
Number of free plan(s)0
Number of paid plan(s)4
Cost of paid plan(s)$19, $59, $89, $159
Free trial availableYes, for 14 day(s)

For further information regarding ActiveCampaign Marketing pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the ActiveCampaign team so they can help install and configure the app on your store.

Comparison

Top ActiveCampaign Marketing alternatives — detailed comparison

The table below highlights the crucial differences between ActiveCampaign Marketing and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
ActiveCampaign MarketingInstall
Shopify MessagingInstall
Klaviyo: Email Marketing & SMSInstall
Add app
General information
Ratings4.5 ★ (260 reviews)4.8 ★ (4,663 reviews)4.7 ★ (3,381 reviews)
Developed byActiveCampaignShopifyKlaviyo
Launch date24 February 201214 April 202020 September 2012
Pricing$19/month, $59/month, $89/month, $159/monthFreeFree, $15/month, $20/month
ObjectiveActiveCampaign: Customer Service and Marketing AutomationEmail marketing tailored for businessA combined platform for email, SMS, and more customer interactions.
CategoriesEmail marketing, SMS marketingEmail marketing, SMS marketingEmail marketing, SMS marketing
Key features & highlights
PurposeAutomated tools for email marketing, generating leads, SMS marketing, managing abandoned carts, CRM, forms, and additional needs.Connect and maintain long-term relationships with customers using Shopify's commerce-focused email.Smart automated marketing for retail, ecommerce, and wellness companies
Features list
  • Automatically recover abandoned carts with targeted email reminders.
  • Send personalized SMS discounts based on past purchases.
  • Create segments and triggers using real-time and historical data.
  • Send branded emails to segmented customer groups directly from your store.
  • Use customizable templates for products, sales, holidays, and events.
  • AI generates optimized subject lines, email copy, and send times.
  • Merge data from multiple platforms for unified customer insights.
  • Segment users based on real-time and historical behavior for precise targeting.
  • Automate coupon creation and tracking for streamlined campaigns.
Highlights—
  • Based in United States
  • Based in Canada
User reviews and ratings
Recommended88.8%94.0%90.2%
Pros
  • Extensive pre-built templates and seamless integration for creating effective marketing and sales automations.
  • Deep, reliable connection with Shopify for tracking purchases, customer behavior, and triggering targeted campaigns.
  • Responsive and knowledgeable support team, offering real-time assistance, training, and troubleshooting.
  • Intuitive interface and ready-made automations simplify setup for non-technical users.
  • Robust segmentation, tagging, and pipeline management for B2B and B2C use cases.
  • Automates repetitive tasks, freeing up time for business owners to focus on strategy.
  • Effective email campaigns with strong open rates and minimal spam issues.
  • Suitable for businesses of all sizes, with features that grow alongside customer needs.
  • Detailed tracking of campaign performance, customer journeys, and revenue impact.
  • Regular updates and new features keep the platform competitive and adaptable.
  • The app is consistently praised for its intuitive and user-friendly interface, making it accessible even for non-tech-savvy users.
  • Users appreciate the variety of pre-made templates and the ability to easily customize emails to fit their branding.
  • Seamless integration with Shopify stores simplifies email marketing and performance tracking.
  • Many users highlight the app’s affordability, especially for small businesses, with free tiers and low-cost options.
  • The app’s automation capabilities, such as scheduled emails, are frequently mentioned as valuable time-savers.
  • The app is often recommended for beginners due to its straightforward setup and minimal learning curve.
  • Despite its simplicity, the app delivers professional-looking emails that drive customer engagement and sales.
  • The inclusion of free monthly emails is a significant advantage for startups and small businesses.
  • The app is frequently praised for its intuitive interface and straightforward setup.
  • Users highlight the app’s advanced capabilities, especially for segmentation and automation.
  • Many reviews commend the responsive and helpful customer service.
  • Seamless compatibility with Shopify is a recurring positive theme.
  • Users report significant revenue growth and improved engagement from campaigns.
  • The availability of a free tier is appreciated by new users.
  • The app provides comprehensive data tracking and reporting tools.
  • Pre-built flows and automation features save time and enhance efficiency.
  • The clean layout and intuitive navigation are frequently mentioned.
  • Onboarding materials, webinars, and tutorials are valued for easing the learning curve.
Cons
  • Complex setup and advanced features may require technical assistance or training.
  • Multiple reports of payment errors, unexpected charges, and poor resolution from support.
  • Contact organization and account-based features are less optimized for B2B workflows.
  • Occasional syncing problems with Shopify and third-party apps disrupt automation.
  • Premium pricing, especially for higher-tier plans, may be prohibitive for small businesses.
  • Many users express a desire for more diverse and advanced template options.
  • Some reviewers report frustration with undisclosed sending limits that disrupt campaigns.
  • A recurring complaint involves emails not being delivered promptly or ending up in spam folders.
  • Advanced users find the app too simplistic, lacking features like detailed analytics or automation sequences.
  • Instances of app crashes, failed campaigns, and unresolved technical issues are noted by several users.
  • Several users report unresponsive or ineffective support when facing issues.
  • The cost is cited as a barrier, especially for small businesses.
  • Some users experienced abrupt account closures with unclear reasons.
  • Canceling subscriptions is described as cumbersome and unresponsive.
  • Occasional technical issues, such as integration errors or feature malfunctions, are noted.
  • The overlapping theme of Customer Support was retained under Pros as the majority of reviews praised it, despite a few negative mentions. Slow Customer Support was removed from Cons to avoid redundancy.
Pricing and plans
Total pricing plans413
Free planNot availableAvailableAvailable
Free trialYes, for 14 day(s)NoNo
Technical information
Rating4.5 ★4.8 ★4.7 ★
Total reviews2604,7613,424
Launch date24 February 201214 April 202020 September 2012

More details about ActiveCampaign Marketing

Product description

Enhance your eCommerce business with marketing automation by integrating your full product catalog and utilizing Shopify automations. This allows automation of profit-generating activities like welcome and lead generation emails, review requests, and retrieval of abandoned carts. Create tailor-made emails based on consumer behavior using a user-friendly email designer.

AI summary

The app is a robust Shopify integration designed for CRM and marketing automation, offering seamless synchronization with customer data to enable targeted email campaigns, behavioral segmentation, and automated workflows. Its strengths include powerful automation tools, pre-built templates for e-commerce workflows (e.g., abandoned cart recovery, post-purchase follow-ups), and deep integration with Shopify to track purchases and customer behavior. The platform is praised for its advanced features, such as tagging, drip campaigns, and multi-store support, alongside responsive customer service and onboarding resources. However, some users note challenges with the initial setup complexity, occasional technical issues (e.g., delayed data syncing, interface bugs), and limitations in B2B functionality due to contact organization. Higher-tier pricing and occasional billing discrepancies are also mentioned as drawbacks. Despite these limitations, the app is widely regarded as a scalable solution for businesses seeking advanced automation and CRM capabilities.

Support

For any questions, concerns, or assistance with ActiveCampaign Marketing, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, ActiveCampaign Marketing offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the ActiveCampaign Marketing are available in various languages on the Shopify app store, including Portuguese (Brazil), Portuguese (Portugal), French, Italian, German, Spanish, and English.

ActiveCampaign Marketing support information in a nutshell
Support emailsupport@activecampaign.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportPortuguese (Brazil), Portuguese (Portugal), French, Italian, German, Spanish, and English
Integration

The list of top Shopify apps, features or software tools that ActiveCampaign Marketing seamlessly integrates with are given below.

CheckoutGoogle AdsGoogle SheetsMeta AdvertisingQuickbooksSquareTypeform
Developer
NameActiveCampaign
ProfileSee all apps by ActiveCampaign
WebsiteView developer profile
Address1 N Dearborn St, Suite 500, Chicago, IL, 60602

Installation

How to install ActiveCampaign Marketing on your Shopify store

1

Send your details

Your name, email and store domain go straight to the ActiveCampaign team.

2

The developer gets in touch

ActiveCampaign contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.5
★★★★☆
260 total reviews
5195
436
37
24
118

ActiveCampaign Marketing has an overall rating of 4.5 stars from a total of 260 reviews on the Shopify app store. Of these, 231 (88.8%) are positive, 7 (2.7%) are neutral, and 22 (8.5%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★King Cattle Companyfrom Canada · 4 January 2024

This software is amazing.Since moving over from MailChimp, we have had some Great success. And the CRM is very helpful as well.

★★★★★Bee Renee Beautiquefrom United States · 27 July 2023

I love the shopify and active campaign integration it makes so much easier to market to my customers. And it helps me to track my customer shopping habits. I love it!

★★★★★ICON Dermatology & Aestheticsfrom United States · 26 July 2023

We love using ActiveCampaign for our email marketing. The emails are beautiful, and we love the ability to track the effectiveness of our various campaigns. The integration with Shopify is terrific.

★★★★★SaveAround®from United States · 15 February 2023

Excellent app. We've been using it for about 4 years now. We used Mailchimp previously but as our business has grown we needed a more robust email platform. It's really easy to tag customers and break them out into segments. The automations are also great. AND it costs less than Mailchimp did. Can't say enough good things!

★★★★★Pinup Coffee Cofrom United States · 22 January 2023

Our experience with Activecampaign thus far has been great. The support is helpful and prompt, and the platform has endless capabilities and analytics. Excited for the potential with Activecampaign!

Install in your Shopify store We pass your name, email and store domain to the ActiveCampaign team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#1
active campaign
Total reviews
260
No change vs 30 days ago
Average rating
4.5 ★
0.00 vs 30 days ago
Top market
US
57.6% of installs

Category & keyword rankings

Position and market share today

Keywordactive campaign#10.0%
Keywordtypeform#130.0%
Keywordtransactional email#160.0%
KeywordBirthday messages#170.0%

Reviews trend

Cumulative reviews · last 6 months

260 → 260 reviews · rating steady at 4.5★
Ranks #1 in 1 of 10 App Store groups tracked.Open full charts →

ActiveCampaign Marketing FAQs

How do I install the ActiveCampaign Marketing Shopify app?
To install ActiveCampaign Marketing on your Shopify store, click on the ActiveCampaign Marketing installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install ActiveCampaign Marketing on your Shopify store, then contact us now.
What are the key features of ActiveCampaign Marketing?

The key features offered by ActiveCampaign Marketing to Shopify store owners are:

  • Send real-time store data directly to ActiveCampaign.
  • Engage customers with automated abandoned cart and post-purchase emails.
  • Personalize email, SMS, and WhatsApp messages with purchase data.
  • Showcase specific product catalogs in your marketing emails.
  • Display product catalogs in marketing emails
Does ActiveCampaign Marketing integrate with other Shopify apps or tools?

Yes, ActiveCampaign Marketing seamlessly integrates with other Shopify apps or tools, such as Automatically send emails to recover abandoned carts and boost checkouts., Transform one-off shoppers into regular clients using up-sell and cross-sell automation strategies., Send customers text message discounts based on their previous buys..

Is there a free trial available for ActiveCampaign Marketing?

Yes, ActiveCampaign Marketing offers a 14-day free trial on all its paid plans.

What are the pricing plans for ActiveCampaign Marketing?

The app offers 4 paid plans, which cost $19/month, $59/month, $89/month, $159/month, and come with a 14-day free trial period.

How does billing work for ActiveCampaign Marketing?

ActiveCampaign Marketing uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, ActiveCampaign Marketing allows its subscribers to cancel or upgrade their subscription plan at any time.

Does ActiveCampaign Marketing offer customer support?

Yes, ActiveCampaign Marketing offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, ActiveCampaign Marketing offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is ActiveCampaign Marketing compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the ActiveCampaign team so they can help install and configure the app on your store.

.myshopify.com
4.5★★★★☆260 reviews · 88.8% positive

Writing reviews on ShopDigest is coming soon.

  • KC
    King Cattle CompanyCanada · 4 Jan 2024
    ★★★★★

    This software is amazing.Since moving over from MailChimp, we have had some Great success. And the CRM is very helpful as well.

  • BR
    Bee Renee BeautiqueUnited States · 27 Jul 2023
    ★★★★★

    I love the shopify and active campaign integration it makes so much easier to market to my customers. And it helps me to track my customer shopping habits. I love it!

  • ID
    ICON Dermatology & AestheticsUnited States · 26 Jul 2023
    ★★★★★

    We love using ActiveCampaign for our email marketing. The emails are beautiful, and we love the ability to track the effectiveness of our various campaigns. The integration with Shopify is terrific.

  • SA
    SaveAround®United States · 15 Feb 2023
    ★★★★★

    Excellent app. We've been using it for about 4 years now. We used Mailchimp previously but as our business has grown we needed a more robust email platform. It's really easy to tag customers and break them out into segments. The automations are also great. AND it costs less than Mailchimp did. Can't say enough good things!

  • PC
    Pinup Coffee CoUnited States · 22 Jan 2023
    ★★★★★

    Our experience with Activecampaign thus far has been great. The support is helpful and prompt, and the platform has endless capabilities and analytics. Excited for the potential with Activecampaign!

  • HT
    Himalayan TrustNew Zealand · 21 Nov 2022
    ★★★★★

    We use the ActiveCampaign and Shopify app to showcase our store's products in our ActiveCampaign emails to users, and pull user shopping data across to our CRM. It's extremely helpful and works well. The setup was totally painless! 5/5

  • CB
    Coach22 BookstoreUnited States · 19 Nov 2022
    ★★★★★

    We use Active Campaign to manage the customer experience for those who purchase our books through Shopify as well as purchase our courses through Thinkific. The integration between Shopify and Active Campaign is perfect. It took almost zero time to set it up and I can do all sorts of automations to engage with customers based on their product purchases.

  • MO
    Moto-RadMexico · 18 Nov 2022
    ★★★★★

    ActiveCampaign ha sido nuestra mejor opción para administrar la comunicación con nuestros clientes. Automatizas y AC hace el resto. Saludamos a nuestros clientes en su cumpleaños, mandamos correos de bienvenida a nuevos contactos y no tenemos que estar pendiente del calendario. Además cuentan con atención en español!

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