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ActiveCampaign Marketing Vs Seguno Email Marketing: Which Shopify App Is Best For Your Store In October 2026?
Discover the power of Shopify apps as we compare ActiveCampaign Marketing and Seguno Email Marketing side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.Show more
Seguno Email leads on rating, total reviews and integrations — 733 reviews at 4.8★ and a free plan — while ActiveCampaign leads on track record and budget. Read the full verdict
Comparison
Top ActiveCampaign Marketing alternatives — detailed comparison
The table below highlights the crucial differences between ActiveCampaign Marketing and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | ||
| General information | |||
| Ratings | 4.5 ★ (260 reviews) | 4.8 ★ (733 reviews) | |
| Developed by | ActiveCampaign | Seguno | |
| Launch date | 24 February 2012 | 13 December 2018 | |
| Pricing | $19/month, $59/month, $89/month, $159/month | Free, $35/month, $215/month | |
| Objective | ActiveCampaign: Customer Service and Marketing Automation | Simple email marketing through newsletters, automated responses & pre-made templates. | |
| Categories | Email marketing, SMS marketing | Email marketing, Pop-ups | |
| Key features & highlights | |||
| Purpose | Automated tools for email marketing, generating leads, SMS marketing, managing abandoned carts, CRM, forms, and additional needs. | Save money and time by setting up and automating emails from your shop's Admin. | |
| Features list |
|
| |
| Highlights | — |
| |
| User reviews and ratings | |||
| Recommended | 88.8% | 95.9% | |
| Pros |
|
| |
| Cons |
|
| |
| Pricing and plans | |||
| Total pricing plans | 4 | 3 | |
| Free plan | Not available | Available | |
| Free trial | Yes, for 14 day(s) | Yes, for 10 day(s) | |
| Technical information | |||
| Rating | 4.5 ★ | 4.8 ★ | |
| Total reviews | 260 | 736 | |
| Launch date | 24 February 2012 | 13 December 2018 | |
ActiveCampaign Marketing vs Seguno Email Marketing: Final Verdict
When choosing the ideal Shopify app for your business, both ActiveCampaign Marketing and Seguno Email Marketing offer unique strengths and considerations.
The choice between ActiveCampaign Marketing and Seguno Email Marketing depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.
We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.
Here's a breakdown of key factors to help you choose a winner.
| Factor | Priority | ActiveCampaign | Seguno Email | |
|---|---|---|---|---|
| Average Rating | High priority | — | Winner | Detail |
| Total Reviews | High priority | — | Winner | Detail |
| Launch Date | Low priority | Winner | — | Detail |
| Budget | High priority | Winner | — | Detail |
| Support Channel | Medium priority | Tied | Tied | Detail |
| Integrations | Medium priority | — | Winner | Detail |
| Trial Period | Low priority | Tied | Tied | Detail |
Average Rating
High priorityWhile considering user reviews, take note of the average ratings for ActiveCampaign Marketing and Seguno Email Marketing. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, ActiveCampaign Marketing holds an average rating of 4.5 stars, whereas Seguno Email Marketing has 4.8 star ratings.
🥇 Winner: Seguno Email Marketing🥈 Runner Up: ActiveCampaign Marketing
For complete details, see the Ratings and Reviews section.
Total Reviews
High priorityConsider the total number of reviews ActiveCampaign Marketing and Seguno Email Marketing have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, ActiveCampaign Marketing has received a total of 260 reviews and Seguno Email Marketing has 733 reviews.
🥇 Winner: Seguno Email Marketing🥈 Runner Up: ActiveCampaign Marketing
For complete details, see the Ratings and Reviews section.
Launch Date
Low priorityWhile not a direct measure of quality, consider the launch date of each app - ActiveCampaign Marketing and Seguno Email Marketing to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. ActiveCampaign Marketing and Seguno Email Marketing were launched on Feb 24, 2012 and Dec 13, 2018 respectively.
🥇 Winner: ActiveCampaign Marketing🥈 Runner Up: Seguno Email Marketing
For complete details, see the Overview of the Apps section.
Budget
High priorityTake the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, ActiveCampaign Marketing offers 4 pricing plans (0 free plans, 4 paid plans) with an average plan price of $81.50. Seguno Email Marketing, on the other hand, has a total of 3 pricing plans (1 free plan, 2 paid plans) with an average plan price of $83.33.
🥇 Winner: ActiveCampaign Marketing🥈 Runner Up: Seguno Email Marketing
For complete details, see the Pricing Details section.
Support Channel
Medium priorityBoth ActiveCampaign Marketing and Seguno Email Marketing provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:
ActiveCampaign Marketing3 support options
Seguno Email Marketing3 support options
🥇 Winner: ActiveCampaign Marketing, Seguno Email Marketing🥈 Runner Up: N/A
For complete details, see the Support section.
Integrations
Medium priorityEvaluate the integration capabilities of ActiveCampaign Marketing and Seguno Email Marketing. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.
ActiveCampaign Marketing7 integrations
Seguno Email Marketing9 integrations
🥇 Winner: Seguno Email Marketing🥈 Runner Up: ActiveCampaign Marketing
For complete details, see the Integrations section.
Trial Period
Low priorityFree trial periods allow you to explore the app's features and functionalities before committing. ActiveCampaign Marketing comes with a 14-day free trial period. Seguno Email Marketing, on the other hand, comes with a 10-day free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.
🥇 Winner: ActiveCampaign Marketing, Seguno Email Marketing🥈 Runner Up: N/A
For complete details, see the Features section.
By comparing and weighing these factors, you can make an informed decision and determine the winner between ActiveCampaign Marketing and Seguno Email Marketing that aligns best with your requirements and preferences for a successful Shopify app experience.
Shopify Apps Detailed Comparison: ActiveCampaign Marketing vs Seguno Email Marketing
In this comprehensive comparison, we'll delve into the details of two Shopify apps: ActiveCampaign Marketing and Seguno Email Marketing. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.
OverviewActiveCampaign Marketing vs Seguno Email Marketing
Let's dive into the overview of these two apps: ActiveCampaign Marketing and Seguno Email Marketing, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.
ActiveCampaign Marketing Overview
ActiveCampaign Marketing is a Shopify app developed by Unknown Developer to help merchants with ActiveCampaign: Customer Service and Marketing Automation. With an average rating of 4.5 stars from 260 reviews, ActiveCampaign Marketing is one of the top-rated Email marketing Shopify apps.
Launch DateFeb 24, 2012
PurposeAutomated tools for email marketing, generating leads, SMS marketing, managing abandoned carts, CRM, forms, and additional needs.
Pricing summaryFrom $19/month. Free trial available.
Seguno Email Marketing Overview
Seguno Email Marketing is a Shopify app developed by Unknown Developer to help merchants with Simple email marketing through newsletters, automated responses & pre-made templates. With an average rating of 4.8 stars from 733 reviews, Seguno Email Marketing is one of the top-rated Email marketing Shopify apps.
Launch DateDec 13, 2018
PurposeSave money and time by setting up and automating emails from your shop's Admin.
Pricing summaryFree to install. Free trial available.
Features ComparisonActiveCampaign Marketing vs Seguno Email Marketing
While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.
ActiveCampaign Marketing Features
- Automatically send emails to recover abandoned carts and boost checkouts.
- Transform one-off shoppers into regular clients using up-sell and cross-sell automation strategies.
- Send customers text message discounts based on their previous buys.
Seguno Email Marketing Features
- Access your segments, discounts, products, and blogs within Shopify.
- Use a collection of ready-made automation sequences and get alerts when items are back in stock!
- Create stunning emails quickly with a full-screen Canva editor.
- Safely send messages with integrated deliverability support and spam protection for added security.
- Receive quick help from actual email specialists, regardless of your store size.
Pricing PlansActiveCampaign Marketing vs Seguno Email Marketing
There are tons of Shopify apps for small businesses and enterprises alike. From ActiveCampaign Marketing to Seguno Email Marketing, each offers a range of pricing packages to accommodate different business needs.
Let's see how the prices of ActiveCampaign Marketing and Seguno Email Marketing measure up.
ActiveCampaign Marketing Pricing Details
ActiveCampaign Marketing offers 4 paid plans, which cost $19/ month, $59/ month, $89/ month, $159/ month. The paid plans also come with a 14-day free trial period.
Starter
$19 /month
- Email Sending 10x contact limit
- Multi step Marketing Automation
- Site Tracking
- CRM
- Abandoned Cart
Plus
$59 /month
- Starter Features
- Product Catalog
- Coupons Block
- Marketing Revenue Report
- Ecommerce Dashboard
Pro
$89 /month
- Plus Features
- Email Sending 12x contact limit
- Shopify Plus integration
- Predictive Sends
- Conditional Content
Enterprise
$159 /month
- Pro Features
- Email Sending 15x contact limit
- Single Sign On
- Custom Objects
- 5 users included
Seguno Email Marketing Pricing Details
Seguno Email Marketing has 3 pricing plans: 1 free and 2 paid. The paid plans cost $35/ month, $215/ month and come with a 10-day free trial period.
Starter
$0 /month
- Unlimited sending
- Pre-built automations
- 200+ templates available
- Unique discount codes
- Design with Canva
Standard
$35 /month
- Everything in Starter, plus:
- Popups, Reviews, and Banners
- Enhanced reporting
- Back-in-stock alerts
- Multi-email, custom automations
Pro
$215 /month
- Everything in Standard, plus:
- One-on-one onboarding support
- Deliverability audit and support
- Customer Success Manager
User RatingsActiveCampaign Marketing vs Seguno Email Marketing
User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about ActiveCampaign Marketing and Seguno Email Marketing.
ActiveCampaign Marketing Ratings
ActiveCampaign Marketing has garnered an overall rating of 4.5 stars from a total of 260 reviews on the Shopify app store.
4.5★★★★★| 260 reviews
Of the total reviews, 90% are positive, 10% are neutral, and 10% are negative.
✨ AI Summary of ActiveCampaign Marketing Reviews
The app is a robust Shopify integration designed for CRM and marketing automation, offering seamless synchronization with customer data to enable targeted email campaigns, behavioral segmentation, and automated workflows. Its strengths include powerful automation tools, pre-built templates for e-commerce workflows (e.g., abandoned cart recovery, post-purchase follow-ups), and deep integration with Shopify to track purchases and customer behavior. The platform is praised for its advanced features, such as tagging, drip campaigns, and multi-store support, alongside responsive customer service and onboarding resources. However, some users note challenges with the initial setup complexity, occasional technical issues (e.g., delayed data syncing, interface bugs), and limitations in B2B functionality due to contact organization. Higher-tier pricing and occasional billing discrepancies are also mentioned as drawbacks. Despite these limitations, the app is widely regarded as a scalable solution for businesses seeking advanced automation and CRM capabilities.
Seguno Email Marketing Ratings
Seguno Email Marketing has garnered an overall rating of 4.8 stars from a total of 733 reviews on the Shopify app store.
4.8★★★★★| 733 reviews
Of the total reviews, 96% are positive, 4% are neutral, and 4% are negative.
✨ AI Summary of Seguno Email Marketing Reviews
Seguno is a Shopify-integrated email marketing app designed to simplify campaign creation, automation, and customer engagement for eCommerce stores. Its core features include intuitive drag-and-drop templates, seamless product integration, and automated workflows for welcome emails, abandoned carts, and review requests. The app excels in user-friendliness, offering a clean interface that requires no technical expertise, along with robust Shopify-native analytics to track performance. Strengths include exceptional customer support, praised for its responsiveness and proactive guidance, as well as affordability with scalable pricing based on subscriber count. Pre-built templates and design tools enable professional-looking campaigns quickly, while webinars and one-on-one consultations provide added value for marketing education. Notable limitations include restricted advanced reporting features like A/B testing or detailed click-tracking comparisons, and the inability to import custom HTML/CSS templates. Some users transitioning from more robust platforms like Mailchimp or Klaviyo may find certain automation or segmentation options less comprehensive. Despite these constraints, Seguno is widely regarded as an ideal solution for small to mid-sized Shopify stores seeking an accessible, cost-effective email marketing tool with strong integration and reliable support.
Pros and ConsActiveCampaign Marketing vs Seguno Email Marketing
Let's explore the pros and cons of ActiveCampaign Marketing and Seguno Email Marketing to better understand their strengths and limitations.
ActiveCampaign Marketing Pros and Cons
Pros
- Extensive pre-built templates and seamless integration for creating effective marketing and sales automations.
- Deep, reliable connection with Shopify for tracking purchases, customer behavior, and triggering targeted campaigns.
- Responsive and knowledgeable support team, offering real-time assistance, training, and troubleshooting.
- Intuitive interface and ready-made automations simplify setup for non-technical users.
- Robust segmentation, tagging, and pipeline management for B2B and B2C use cases.
- Automates repetitive tasks, freeing up time for business owners to focus on strategy.
- Effective email campaigns with strong open rates and minimal spam issues.
- Suitable for businesses of all sizes, with features that grow alongside customer needs.
- Detailed tracking of campaign performance, customer journeys, and revenue impact.
- Regular updates and new features keep the platform competitive and adaptable.
Cons
- Complex setup and advanced features may require technical assistance or training.
- Multiple reports of payment errors, unexpected charges, and poor resolution from support.
- Contact organization and account-based features are less optimized for B2B workflows.
- Occasional syncing problems with Shopify and third-party apps disrupt automation.
- Premium pricing, especially for higher-tier plans, may be prohibitive for small businesses.
Seguno Email Marketing Pros and Cons
Pros
- Consistently praised for responsiveness, knowledge, and willingness to go above and beyond.
- Effortless synchronization with Shopify, streamlining email marketing workflows.
- Intuitive design and ease of use, even for beginners.
- Powerful yet simple automations for welcome emails, abandoned carts, and more.
- Professionally designed templates that enhance branding and conversion rates.
- Competitive pricing with scalable plans based on subscriber growth.
- Helpful webinars, tutorials, and one-on-one consultations for marketing guidance.
- Fast and straightforward onboarding, enabling users to launch campaigns promptly.
- Notable improvements in customer engagement and conversion rates.
- Stable and consistent functionality with minimal technical issues.
Cons
- Lack of detailed analytics like A/B testing or click-through rate comparisons.
- Inability to upload or use custom-designed email templates.
- Absence of niche functionalities like automated review requests or bulk subscriber management.
Featured IntegrationsActiveCampaign Marketing vs Seguno Email Marketing
Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of ActiveCampaign Marketing and Seguno Email Marketing, and see how effortlessly these apps can enhance your store operations.
ActiveCampaign Marketing Integrations
ActiveCampaign Marketing offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
CheckoutGoogle AdsGoogle SheetsMeta AdvertisingQuickbooksSquareTypeform
Seguno Email Marketing Integrations
Seguno Email Marketing offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
Shopify POSShopify FlowShopify AdminAll Email Popup AppsCanvaFacebook LeadsMailchimp and KlaviyoPostscript SMS MarketingProduct Reviews
SupportActiveCampaign Marketing vs Seguno Email Marketing
The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to ActiveCampaign Marketing and Seguno Email Marketing. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.
ActiveCampaign Marketing User Support
For any inquiries or assistance regarding ActiveCampaign Marketing, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, ActiveCampaign Marketing offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
Seguno Email Marketing User Support
For any inquiries or assistance regarding Seguno Email Marketing, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Seguno Email Marketing offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
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FAQs for ActiveCampaign Marketing and Seguno Email Marketing
1. What is the key difference between these Shopify apps: ActiveCampaign Marketing and Seguno Email Marketing?
When comparing various Shopify apps, their main objective sets them apart. ActiveCampaign Marketing is designed to help merchants with ActiveCampaign: Customer Service and Marketing Automation. On the other hand, Seguno Email Marketing focuses on Simple email marketing through newsletters, automated responses & pre-made templates.. Assessing these differences will help you determine which app aligns best with your unique business needs.
2. Which app between ActiveCampaign Marketing and Seguno Email Marketing offers free pricing plan options for Shopify merchants?
ActiveCampaign Marketing has no free plans. Seguno Email Marketing has 1 free plan.
3. What are the pricing plans for ActiveCampaign Marketing and Seguno Email Marketing?
While the specific pricing plans may vary for each app, here's a general breakdown:
ActiveCampaign Marketing offers a total of 4 pricing plans: 0 free plans and 4 paid plans. Paid plan costs: $19/ month, $59/ month, $89/ month, $159/ month. Free plan costs: Not available.
Seguno Email Marketing offers a total of 3 pricing plans: 1 free plan and 2 paid plans. Paid plan costs: $35/ month, $215/ month. Free plan cost: Free.
4. Is there a free trial available for ActiveCampaign Marketing and Seguno Email Marketing?
ActiveCampaign Marketing comes with a 14-day free trial period. Seguno Email Marketing, on the other hand, comes with a 10-day free trial period.
5. What are the integration options available for ActiveCampaign Marketing and Seguno Email Marketing?
ActiveCampaign Marketing: Checkout, Google Ads, Google Sheets, Meta Advertising, Quickbooks, Square, Typeform.
Seguno Email Marketing: Shopify POS, Shopify Flow, Shopify Admin, All Email Popup Apps, Canva, Facebook Leads, Mailchimp and Klaviyo, Postscript SMS Marketing, Product Reviews.
6. What are the support options available for ActiveCampaign Marketing and Seguno Email Marketing?
ActiveCampaign Marketing · Email: [email protected] · Website: https://www.activecampaign.com/industry/ecommerce-marketing-automation · FAQ: https://www.activecampaign.com/about/faq
Seguno Email Marketing · Email: [email protected] · Website: https://seguno.com · FAQ: https://support.seguno.com/email-marketing
7. Are ActiveCampaign Marketing and Seguno Email Marketing compatible with my Shopify theme?
Generally, ActiveCampaign Marketing and Seguno Email Marketing are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.
8. Which app between ActiveCampaign Marketing and Seguno Email Marketing is better?
Determining which app between ActiveCampaign Marketing and Seguno Email Marketing is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.
Alternatives
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Compared in this guide
ActiveCampaign Marketing
4.5 ★ · 260 reviews · From $19/mo
Seguno Email Marketing
4.8 ★ · 733 reviews · Free plan
Verdict at a glance
Seguno Email takes 3 of the 7 comparison factors, including rating, total reviews and integrations. ActiveCampaign leads on track record and budget.
🥇 Winner: Seguno Email Marketing🥈 Runner Up: ActiveCampaign Marketing
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