GroPulse GTM & Data Layer Vs Easy Tag ‑ GTM & Data Layer: Which Shopify App Is Best For Your Store In November 2026?

Discover the power of Shopify apps as we compare GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

GroPulse leads on rating, budget and trial availability — 41 reviews at 4.9★ and a free plan — while Easy Tag ‑ leads on total reviews and track record. Read the full verdict

Install in your Shopify store We pass your name, email and store domain to the GroPulse team so they can help install and configure the app on your store.

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Comparison

Top GroPulse GTM & Data Layer alternatives — detailed comparison

The table below highlights the crucial differences between GroPulse GTM & Data Layer and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
GroPulse GTM & Data LayerInstall
Easy Tag ‑ GTM & Data LayerInstall
Add app
General information
Ratings4.9 ★ (41 reviews)3.7 ★ (75 reviews)
Developed byGroPulseTAGinstall
Launch date23 September 202218 November 2020
PricingFree, $29.99/month, $35/month$99/month
ObjectiveSet up Google Tag Manager, GA4 with complete Data Layer support.Ready-made Data Layer for Google Tag Manager and over 60 tags
CategoriesAnalyticsAnalytics
Key features & highlights
PurposeThis app effortlessly integrates GTM script into your store, allowing you to handle different analytics services.The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly.
Features list
  • Installs Google Tag Manager without editing theme code.
  • Tracks purchases, checkouts, and cart additions automatically.
  • Provides pre-built tags for quick setup.
  • Simplifies Google Tag Manager installation on Shopify with automated setup.
  • Provides a pre-built data layer for tracking all e-commerce events.
  • Includes over 50 ready-made tags for major platforms like GA4 and Facebook.
Highlights——
User reviews and ratings
Recommended95.1%89.3%
Pros
  • Quick resolution of issues with knowledgeable assistance.
  • Intuitive interface and straightforward installation process.
  • Reliable solutions for tracking and data layer issues.
  • Supports multiple tracking needs like GA3, GA4, and Google Ads.
  • Patient and dedicated support for troubleshooting.
  • Streamlines marketing efforts and reduces manual setup time.
  • Rapid, personalized assistance with thorough problem-solving, often including live video calls.
  • Quick and straightforward setup process with minimal steps required.
  • Effective integration with GA4, GTM, and other tools for accurate data collection.
  • Offers granular control over tags, triggers, and variables for tailored tracking.
  • Significantly reduces manual configuration effort compared to DIY or agency solutions.
  • No recurring fees, providing long-term value compared to subscription-based alternatives.
  • Works seamlessly with Shopify and integrates with third-party tools like Google Ads.
  • Developers provide expert guidance beyond basic app functionality.
  • Consistently delivers accurate tracking without technical hiccups.
  • Support accommodates users across different time zones and languages.
Cons
  • Some users reported missing GA events and conversion data.
  • Some users find the one-time fee steep compared to cheaper alternatives.
  • Lack of detailed guides for troubleshooting without direct support.
Pricing and plans
Total pricing plans31
Free planAvailableNot available
Free trialYes, for 7 day(s)No
Technical information
Rating4.9 ★3.7 ★
Total reviews4175
Launch date23 September 202218 November 2020

GroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer: Final Verdict

When choosing the ideal Shopify app for your business, both GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer offer unique strengths and considerations.

The choice between GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 GroPulse GTM & Data Layer

Takes 3 of the 7 comparison factors, with 2 tied. Easy Tag ‑ GTM & Data Layer leads on total reviews and track record.

FactorPriorityGroPulseEasy Tag ‑
Average RatingHigh priorityWinner—Detail
Total ReviewsHigh priority—WinnerDetail
Launch DateLow priority—WinnerDetail
BudgetHigh priorityWinner—Detail
Support ChannelMedium priorityTiedTiedDetail
IntegrationsMedium priorityTiedTiedDetail
Trial PeriodLow priorityWinner—Detail

Average Rating

High priority

While considering user reviews, take note of the average ratings for GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, GroPulse GTM & Data Layer holds an average rating of 4.9 stars, whereas Easy Tag ‑ GTM & Data Layer has 3.7 star ratings.

🥇 Winner: GroPulse GTM & Data Layer🥈 Runner Up: Easy Tag ‑ GTM & Data Layer
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, GroPulse GTM & Data Layer has received a total of 41 reviews and Easy Tag ‑ GTM & Data Layer has 75 reviews.

🥇 Winner: Easy Tag ‑ GTM & Data Layer🥈 Runner Up: GroPulse GTM & Data Layer
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer were launched on Sep 23, 2022 and Nov 18, 2020 respectively.

🥇 Winner: Easy Tag ‑ GTM & Data Layer🥈 Runner Up: GroPulse GTM & Data Layer
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, GroPulse GTM & Data Layer offers 3 pricing plans (1 free plan, 2 paid plans) with an average plan price of $21.66. Easy Tag ‑ GTM & Data Layer, on the other hand, has a total of 1 pricing plan (0 free plans, 1 paid plan) with an average plan price of $99.00.

🥇 Winner: GroPulse GTM & Data Layer🥈 Runner Up: Easy Tag ‑ GTM & Data Layer
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

GroPulse GTM & Data Layer2 support options
Easy Tag ‑ GTM & Data Layer2 support options
🥇 Winner: GroPulse GTM & Data Layer, Easy Tag ‑ GTM & Data Layer🥈 Runner Up: N/A
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

GroPulse GTM & Data Layer8 integrations
Easy Tag ‑ GTM & Data Layer8 integrations
🥇 Winner: GroPulse GTM & Data Layer, Easy Tag ‑ GTM & Data Layer🥈 Runner Up: N/A
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. GroPulse GTM & Data Layer comes with a 7-day free trial period. Easy Tag ‑ GTM & Data Layer, on the other hand, has no free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: GroPulse GTM & Data Layer🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: GroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

In this comprehensive comparison, we'll delve into the details of two Shopify apps: GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

Let's dive into the overview of these two apps: GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

GroPulse GTM & Data Layer Overview

GroPulse GTM & Data Layer is a Shopify app developed by Unknown Developer to help merchants with Set up Google Tag Manager, GA4 with complete Data Layer support. With an average rating of 4.9 stars from 41 reviews, GroPulse GTM & Data Layer is one of the top-rated Analytics Shopify apps.

Launch DateSep 23, 2022
PurposeThis app effortlessly integrates GTM script into your store, allowing you to handle different analytics services.
Pricing summaryFree plan available. Free trial available.

Easy Tag ‑ GTM & Data Layer Overview

Easy Tag ‑ GTM & Data Layer is a Shopify app developed by Unknown Developer to help merchants with Ready-made Data Layer for Google Tag Manager and over 60 tags. Shopify store owners have given mixed reviews to the Easy Tag ‑ GTM & Data Layer app, resulting in an overall rating of 3.7 stars from 75 reviews in the Analytics category.

Launch DateNov 18, 2020
PurposeThe Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly.
Pricing summary$99/month
Features ComparisonGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

GroPulse GTM & Data Layer Features

  • Simple to set up
  • You don't need to write any code to use GTM.
  • Accurately record data

Easy Tag ‑ GTM & Data Layer Features

  • Installing Google Tag Manager on Shopify.
  • Ready-made data layer featuring all e-commerce activities like "purchase", "addToCart", etc.
  • Over 50 pre-made tags available - including GA4, Google Ads, Facebook, Pinterest, and others.
Pricing PlansGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

There are tons of Shopify apps for small businesses and enterprises alike. From GroPulse GTM & Data Layer to Easy Tag ‑ GTM & Data Layer, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer measure up.

GroPulse GTM & Data Layer Pricing Details

GroPulse GTM & Data Layer has 3 pricing plans: 1 free and 2 paid. The paid plans cost $29.99/ month, $35/ month and come with a 7-day free trial period.

Free Plan
$0 /month
  • Install Google Tag Manager
  • GTM script on all pages
  • Thank you page GTM support
  • Checkout extensibility support
  • Basic GTM container setup
Pro Plan
$29.99 /month
  • All FREE plan features
  • Server-side event tracking
  • 40+ pre-built GTM tags
  • 1-click template generator
  • GA4, Facebook, TikTok & 5+ platforms
Advanced Plan
$35 /month
  • All features from Pro plan
  • Real-time Server-Side Logs
  • In-depth Server-Side Analytics
  • Track all standard events
  • Custom events

Easy Tag ‑ GTM & Data Layer Pricing Details

Easy Tag ‑ GTM & Data Layer offers 1 paid plan, which costs $99/ month and has no free trial period.

Starter
$99 /month
  • Standard support
  • Data Layer
  • Google Tag Manager
  • Checkout Extensibility pixels
  • 50+ marketing tags

Install in your Shopify store We pass your name, email and store domain to the GroPulse team so they can help install and configure the app on your store.

User RatingsGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer.

GroPulse GTM & Data Layer Ratings

GroPulse GTM & Data Layer has garnered an overall rating of 4.9 stars from a total of 41 reviews on the Shopify app store.

4.9★★★★★| 41 reviews

Of the total reviews, 98% are positive, 2% are neutral, and 2% are negative.

✨ AI Summary of GroPulse GTM & Data Layer Reviews

The app simplifies Google Tag Manager (GTM) and data layer integration for Shopify stores, enabling seamless tracking of ecommerce events, conversions, and remarketing for platforms like Google Analytics and Google Ads. Its strengths include quick installation, clear instructions, and pre-configured GTM tags, making it accessible even for non-technical users. The app excels in customer support, with responsive and knowledgeable assistance that resolves issues efficiently, including troubleshooting tracking discrepancies. However, occasional limitations arise, such as incomplete event tracking to Google Analytics or delayed support responses in rare cases. While the app streamlines setup and troubleshooting, some users may encounter minor complexities during configuration. Overall, it is a robust solution for automating data layer population and enhancing marketing analytics, particularly for stores adapting to Shopify’s checkout extensibility requirements.

Easy Tag ‑ GTM & Data Layer Ratings

Easy Tag ‑ GTM & Data Layer has garnered an overall rating of 3.7 stars from a total of 75 reviews on the Shopify app store.

3.7★★★★☆| 75 reviews

Of the total reviews, 74% are positive, 26% are neutral, and 26% are negative.

✨ AI Summary of Easy Tag ‑ GTM & Data Layer Reviews

The app simplifies Google Tag Manager (GTM) and Google Analytics 4 (GA4) integration for Shopify stores, offering pre-configured data layers, event tracking, and compatibility with tools like Google Ads, Hotjar, and Klaviyo. Its key strength lies in exceptional support, including rapid response times, personalized Zoom consultations, and troubleshooting for complex setups, often resolving issues within minutes. The app streamlines advanced tracking needs, such as dynamic remarketing and eCommerce analytics, with a one-time payment model. However, some users report challenges with initial setup clarity, requiring manual adjustments or support intervention for proper functionality. While praised for its intuitive interface and time-saving features, occasional compatibility issues with other apps or themes may arise. The support team’s expertise and dedication significantly mitigate these limitations, making the app a robust solution for users seeking reliable, hassle-free tag management.

Pros and ConsGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

Let's explore the pros and cons of GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer to better understand their strengths and limitations.

GroPulse GTM & Data Layer Pros and Cons

Pros
  • Quick resolution of issues with knowledgeable assistance.
  • Intuitive interface and straightforward installation process.
  • Reliable solutions for tracking and data layer issues.
  • Supports multiple tracking needs like GA3, GA4, and Google Ads.
  • Patient and dedicated support for troubleshooting.
  • Streamlines marketing efforts and reduces manual setup time.
Cons
  • Some users reported missing GA events and conversion data.

Easy Tag ‑ GTM & Data Layer Pros and Cons

Pros
  • Rapid, personalized assistance with thorough problem-solving, often including live video calls.
  • Quick and straightforward setup process with minimal steps required.
  • Effective integration with GA4, GTM, and other tools for accurate data collection.
  • Offers granular control over tags, triggers, and variables for tailored tracking.
  • Significantly reduces manual configuration effort compared to DIY or agency solutions.
  • No recurring fees, providing long-term value compared to subscription-based alternatives.
  • Works seamlessly with Shopify and integrates with third-party tools like Google Ads.
  • Developers provide expert guidance beyond basic app functionality.
  • Consistently delivers accurate tracking without technical hiccups.
  • Support accommodates users across different time zones and languages.
Cons
  • Some users find the one-time fee steep compared to cheaper alternatives.
  • Lack of detailed guides for troubleshooting without direct support.
Featured IntegrationsGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer, and see how effortlessly these apps can enhance your store operations.

GroPulse GTM & Data Layer Integrations

GroPulse GTM & Data Layer offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify AdminFacebook PixelGoogle AdsGoogle Analytics 4Google Tag ManagerPinterestServer-side tracking

Easy Tag ‑ GTM & Data Layer Integrations

Easy Tag ‑ GTM & Data Layer offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify AdminFacebook PixelGA4Google AdsGoogle Tag ManagerKlaviyoWeb Pixels API
SupportGroPulse GTM & Data Layer vs Easy Tag ‑ GTM & Data Layer

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

GroPulse GTM & Data Layer User Support

For any inquiries or assistance regarding GroPulse GTM & Data Layer, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Easy Tag ‑ GTM & Data Layer User Support

For any inquiries or assistance regarding Easy Tag ‑ GTM & Data Layer, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Need assistance in choosing the right app for your store?

Trust ShopDigest to provide the expertise and support you need to make the most of your chosen Shopify app.

1

Send your details

Your name, email and store domain go straight to the GroPulse team.

2

The developer gets in touch

GroPulse contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Install in your Shopify store We pass your name, email and store domain to the GroPulse team so they can help install and configure the app on your store.

FAQs for GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer

1. What is the key difference between these Shopify apps: GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer?

When comparing various Shopify apps, their main objective sets them apart. GroPulse GTM & Data Layer is designed to help merchants with Set up Google Tag Manager, GA4 with complete Data Layer support.. On the other hand, Easy Tag ‑ GTM & Data Layer focuses on Ready-made Data Layer for Google Tag Manager and over 60 tags. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer offers free pricing plan options for Shopify merchants?

GroPulse GTM & Data Layer has 1 free plan. Easy Tag ‑ GTM & Data Layer has no free plans.

3. What are the pricing plans for GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer?

While the specific pricing plans may vary for each app, here's a general breakdown:

GroPulse GTM & Data Layer offers a total of 3 pricing plans: 1 free plan and 2 paid plans. Paid plan costs: $29.99/ month, $35/ month. Free plan cost: Free.

Easy Tag ‑ GTM & Data Layer offers a total of 1 pricing plan: 0 free plans and 1 paid plan. Paid plan cost: $99/ month. Free plan costs: Not available.

4. Is there a free trial available for GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer?

GroPulse GTM & Data Layer comes with a 7-day free trial period. Easy Tag ‑ GTM & Data Layer, on the other hand, has no free trial period.

5. What are the integration options available for GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer?

GroPulse GTM & Data Layer: Checkout, Shopify Admin, Facebook Pixel, Google Ads, Google Analytics 4, Google Tag Manager, Pinterest, Server-side tracking.

Easy Tag ‑ GTM & Data Layer: Checkout, Shopify Admin, Facebook Pixel, GA4, Google Ads, Google Tag Manager, Klaviyo, Web Pixels API.

6. What are the support options available for GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer?

GroPulse GTM & Data Layer · Email: [email protected] · Website: https://gropulse.com/

Easy Tag ‑ GTM & Data Layer · Email: [email protected] · Website: https://www.taginstall.com

7. Are GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer compatible with my Shopify theme?

Generally, GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer is better?

Determining which app between GroPulse GTM & Data Layer and Easy Tag ‑ GTM & Data Layer is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the GroPulse team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

GroPulse GTM & Data Layer
4.9 ★ · 41 reviews · Free plan
Easy Tag ‑ GTM & Data Layer
3.7 ★ · 75 reviews · From $99/mo
Install GroPulseView full app detail

Verdict at a glance

GroPulse takes 3 of the 7 comparison factors, including rating, budget and trial availability. Easy Tag ‑ leads on total reviews and track record.

🥇 Winner: GroPulse GTM & Data Layer🥈 Runner Up: Easy Tag ‑ GTM & Data Layer
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