by Triple Whale
Triple Whale provides important metrics and attribution in a user-friendly dashboard.
Free plan · From $219/mo
Easy Tag ‑ GTM & Data Layer Shopify App by TAGinstall
The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly. Ready-made Data Layer for Google Tag Manager and over 60 tags
4.6 77 reviewsPaid from $99/month
Pros and cons
Pros and cons of Easy Tag ‑ GTM & Data Layer
Pros
- Exceptional Customer Support: Rapid, personalized assistance with thorough problem-solving, often including live video calls.
- Ease of Installation: Quick and straightforward setup process with minimal steps required.
- Comprehensive Tracking Solutions: Effective integration with GA4, GTM, and other tools for accurate data collection.
- Advanced Customization: Offers granular control over tags, triggers, and variables for tailored tracking.
Cons
- High Initial Cost: Some users find the one-time fee steep compared to cheaper alternatives.
- Limited Self-Service Resources: Lack of detailed guides for troubleshooting without direct support.
Screenshots
About the app
Ready-made Data Layer for Google Tag Manager and over 60 tags
- Shopify Integration: Installing Google Tag Manager on Shopify.
- E-Commerce Data: Ready-made data layer featuring all e-commerce activities like "purchase", "addToCart", etc.
- Wide range of tags available: Over 50 pre-made tags available - including GA4, Google Ads, Facebook, Pinterest, and others.
Keywords
Google Tag Manager Shopify appsGTM installation Shopify appspre-built data layer Shopify appse-commerce events tracking Shopify appsGA4 tracking Shopify appsGoogle Ads tracking Shopify appsFacebook pixel Shopify appsPinterest tracking Shopify appsShopify checkout extensibility appsdata layer implementation Shopify appseasy GTM setup Shopify appsShopify tag management appsShopify analytics integration appsShopify marketing tags appsShopify event tracking apps
Key features
- Simplifies Google Tag Manager installation on Shopify with automated setup.
- Provides a pre-built data layer for tracking all e-commerce events.
- Includes over 50 ready-made tags for major platforms like GA4 and Facebook.
Pricing
Easy Tag ‑ GTM & Data Layer pricing plans
Starter
$99 /month
- Standard support
- Data Layer
- Google Tag Manager
- Checkout Extensibility pixels
- 50+ marketing tags
Not sure which plan to pick? Discuss Starter plans with us, learn about custom pricing, or get a demo.
Here’s an overview of Easy Tag ‑ GTM & Data Layer costs for each of the plan(s)
The app has 1 pricing plan: 0 free and 1 paid. The paid plan offered by Easy Tag ‑ GTM & Data Layer is Starter.
The details of the plans are outlined below.
- Starter: the Starter plan costs $99 and has no free trial period. The plan offers a host of features, including Standard support, Data Layer, Google Tag Manager, Checkout Extensibility pixels, 50+ marketing tags, Google Consent Mode V2 (GDPR or CCPA), Health checks.
Easy Tag ‑ GTM & Data Layer price summary
| Pricing summary | $99/month |
| Total pricing plan(s) | 1 |
| Number of free plan(s) | 0 |
| Number of paid plan(s) | 1 |
| Cost of paid plan(s) | $99 |
| Free trial available | No |
Comparison
Top Easy Tag ‑ GTM & Data Layer alternatives — detailed comparison
The table below highlights the crucial differences between Easy Tag ‑ GTM & Data Layer and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 3.7 ★ (75 reviews) | 4.0 ★ (92 reviews) | 4.9 ★ (193 reviews) | |
| Developed by | TAGinstall | Triple Whale | Ecom Parkour Limited | |
| Launch date | 18 November 2020 | 4 December 2020 | 18 October 2024 | |
| Pricing | $99/month | Free, $219/month, $749/month | Free | |
| Objective | Ready-made Data Layer for Google Tag Manager and over 60 tags | Find the exact data points to grow your brand | Facebook Pixel & Meta Pixel (CAPI) with Feed & Catalog | |
| Categories | Analytics | Analytics | Ads, Analytics | |
| Key features & highlights | ||||
| Purpose | The Easy Tag app ensures Google Tag Manager is used easily, quickly, and correctly. | Triple Whale provides important metrics and attribution in a user-friendly dashboard. | Capture conversions on Facebook platforms with our app using CAPI and essential metrics. | |
| Features list |
|
|
| |
| Highlights | — |
|
| |
| User reviews and ratings | ||||
| Recommended | 89.6% | 79.3% | 97.9% | |
| Pros |
|
|
| |
| Cons |
|
|
| |
| Pricing and plans | ||||
| Total pricing plans | 1 | 3 | 0 | |
| Free plan | Not available | Available | Not available | |
| Free trial | No | No | No | |
| Technical information | ||||
| Rating | 3.7 ★ | 4.0 ★ | 4.9 ★ | |
| Total reviews | 77 | 92 | 192 | |
| Launch date | 18 November 2020 | 4 December 2020 | 18 October 2024 | |
More details about Easy Tag ‑ GTM & Data Layer
Product description
The Easy Tag app simplifies the use of Google Tag Manager, improving data accuracy and speeding up the process for marketers. It aids in decision-making for e-commerce businesses based on correct data, and is easy and quick to install.
AI summary
The app simplifies Google Tag Manager (GTM) and Google Analytics 4 (GA4) integration for Shopify stores, offering pre-configured data layers, event tracking, and compatibility with tools like Google Ads, Hotjar, and Klaviyo. Its key strength lies in exceptional support, including rapid response times, personalized Zoom consultations, and troubleshooting for complex setups, often resolving issues within minutes. The app streamlines advanced tracking needs, such as dynamic remarketing and eCommerce analytics, with a one-time payment model. However, some users report challenges with initial setup clarity, requiring manual adjustments or support intervention for proper functionality. While praised for its intuitive interface and time-saving features, occasional compatibility issues with other apps or themes may arise. The support team’s expertise and dedication significantly mitigate these limitations, making the app a robust solution for users seeking reliable, hassle-free tag management.
Support
For any questions, concerns, or assistance with Easy Tag ‑ GTM & Data Layer, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected].
Language support
Details of the Easy Tag ‑ GTM & Data Layer are available in various languages on the Shopify app store, including English and French.
Easy Tag ‑ GTM & Data Layer support information in a nutshell
| Support email | support |
| Contact number(s) | Not available |
| FAQ page | Not available |
| Privacy policy | Privacy details |
| Language support | English and French |
Integration
The list of top Shopify apps, features or software tools that Easy Tag ‑ GTM & Data Layer seamlessly integrates with are given below.
CheckoutShopify AdminFacebook PixelGA4Google AdsGoogle Tag ManagerKlaviyoWeb Pixels API
Developer
| Name | TAGinstall |
| Profile | See all apps by TAGinstall |
| Website | View developer profile |
| Address | Sofia, Sofia, 1000 |
Installation
How to install Easy Tag ‑ GTM & Data Layer on your Shopify store
1
Send your details
Your name, email and store domain go straight to the TAGinstall team.
2
The developer gets in touch
TAGinstall contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
4.6
★★★★★
77 total reviews
Easy Tag ‑ GTM & Data Layer has an overall rating of 4.6 stars from a total of 77 reviews on the Shopify app store. Of these, 69 (89.6%) are positive, 0 (0.0%) are neutral, and 8 (10.4%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★HIFAS DA TERRAfrom Spain · 4 June 2026
The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.It has one of the best customer support services we've found.
★★★★★Mutsyfrom Netherlands · 22 April 2025
Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!
★★★★★TEN Produktfrom Poland · 25 November 2024
Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3
★★★★★Ines de la Fressange Parisfrom France · 8 November 2024
Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.
★★★★★Zelesta.defrom Netherlands · 6 November 2024
Can't overestimate the convenience and precision of this tool!The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved!Highly recommended!
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#15
google tag manager
Total reviews
77
No change vs 30 days ago
Average rating
4.6 ★
0.00 vs 30 days ago
Top market
IT
18.2% of installs
Category & keyword rankings
Position and market share today
| Keywordgoogle tag manager | #15 | 0.0% ▼0.0 |
| Keywordtag manager | #18 | 0.1% ▲0.1 |
| Keywordgym | #23 | — |
| CollectionUseful apps for France | #37 | 0.1% ▲0.0 |
Reviews trend
Cumulative reviews · last 6 months
74 → 77 reviews · rating steady at 4.6★
Ranks #15 in 1 of 10 App Store groups tracked.Open full charts →
Easy Tag ‑ GTM & Data Layer FAQs
How do I install the Easy Tag ‑ GTM & Data Layer Shopify app?
To install Easy Tag ‑ GTM & Data Layer on your Shopify store, click on the Easy Tag ‑ GTM & Data Layer installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Easy Tag ‑ GTM & Data Layer on your Shopify store, then contact us now.
What are the key features of Easy Tag ‑ GTM & Data Layer?
The key features offered by Easy Tag ‑ GTM & Data Layer to Shopify store owners are:
- Google Tag Manager installation for Shopify
- Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
- Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
- Checkout Extensibility support
Does Easy Tag ‑ GTM & Data Layer integrate with other Shopify apps or tools?
Yes, Easy Tag ‑ GTM & Data Layer seamlessly integrates with other Shopify apps or tools, such as Installing Google Tag Manager on Shopify., Ready-made data layer featuring all e-commerce activities like "purchase", "addToCart", etc., Over 50 pre-made tags available - including GA4, Google Ads, Facebook, Pinterest, and others..
Is there a free trial available for Easy Tag ‑ GTM & Data Layer?
No, Easy Tag ‑ GTM & Data Layer does not offer any free trial.
What are the pricing plans for Easy Tag ‑ GTM & Data Layer?
The app offers 1 paid plan, which cost $99/month and has no free trial period.
How does billing work for Easy Tag ‑ GTM & Data Layer?
Easy Tag ‑ GTM & Data Layer uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, Easy Tag ‑ GTM & Data Layer allows its subscribers to cancel or upgrade their subscription plan at any time.
Does Easy Tag ‑ GTM & Data Layer offer customer support?
Yes, Easy Tag ‑ GTM & Data Layer offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected].
Is Easy Tag ‑ GTM & Data Layer compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages.It has one of the best customer support services we've found.
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Outstanding support – above and beyond!Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected.I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!
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Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3
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Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.
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Can't overestimate the convenience and precision of this tool!The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved!Highly recommended!
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This plugin saved my life. I can now collect all the data I need in GA4 and Google Ads. Their support could help me when I needed their help. I really recommand their app.
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Top notch support! Radi is very quick to help you out.
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Excellent support. The team at Easy Tag know their stuff and helped me install and test GA4 + Consent Mode + CookieBot. Very professional and helpful.Saved me a lot time and hassle!
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