Happy Birthday Email by UW Vs Gratisfaction: Which Shopify App Is Best For Your Store In October 2026?

Discover the power of Shopify apps as we compare Happy Birthday Email by UW and Gratisfaction side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Happy Birthday Email by UW leads on 6 of the 7 factors, including rating, total reviews and budget — 145 reviews at 5.0★ — while Gratisfaction leads on track record. Read the full verdict

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Comparison

Top Happy Birthday Email by UW alternatives — detailed comparison

The table below highlights the crucial differences between Happy Birthday Email by UW and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Add app
General information
Ratings5.0 ★ (145 reviews)3.8 ★ (45 reviews)
Developed byUnion Works AppsMaverick Mav Pty Limited
Launch date23 June 201716 February 2017
Pricing$10/month, $20/month, $40/monthFree, $19.99/month, $49.95/month, $69.95/month
ObjectiveIncrease customer loyalty by setting up an automated Birthday Club.Giveaways, Competitions, Rewards, Referrals, Birthdays & More
CategoriesGiveaways and contests, AnalyticsGiveaways and contests, Loyalty and rewards
Key features & highlights
PurposeGather your customers' birthdays and email them a special discount code on their special day.Manage a loyalty program with rewards and points, run referral schemes, host giveaways, sweepstakes, and additional activities.
Features list
  • Automatically sends personalized birthday emails with discount codes to customers.
  • Collects customer birthdays through multiple store touchpoints like checkout and POS.
  • Tracks campaign performance and discount code usage with detailed analytics.
  • Run loyalty rewards programs to incentivize repeat purchases and customer retention.
  • Launch multi-referral campaigns to encourage customers to recommend your brand.
  • Celebrate customer milestones like birthdays and anniversaries with personalized rewards.
Highlights——
User reviews and ratings
Recommended99.3%82.2%
Pros
  • Consistently praised for responsiveness, helpfulness, and going above and beyond to resolve issues.
  • Users highlight the straightforward installation and seamless integration with platforms like Klaviyo and Mailchimp.
  • The app is frequently described as user-friendly with a clean, easy-to-navigate design.
  • Many users report high conversion rates and positive customer feedback on birthday discounts.
  • The app runs smoothly without major technical issues, as noted by long-term users.
  • Automated birthday emails and discount generation save time and boost engagement.
  • Proactive updates and willingness to implement user-suggested features are highlighted.
  • Users observe increased repeat purchases and customer loyalty due to birthday incentives.
  • Works well across web, POS, and integrates with third-party tools.
  • Frequent praise for responsive, helpful, and personalized assistance, often highlighting specific team members.
  • Comprehensive tools for loyalty programs, giveaways, and integrations, often surpassing competitors.
  • Quick installation and intuitive configuration, especially appreciated by non-technical users.
  • High flexibility in tailoring rewards, campaigns, and branding to fit business needs.
  • Generous free tier with full feature access, ideal for startups or small businesses.
  • Seamless compatibility with Shopify, WooCommerce, and Etsy, including migration support.
  • Effective features like social media giveaways and automated discount codes to boost customer interaction.
  • Smooth operation with minimal lag, noted across various devices.
  • Users report increased loyalty, repeat purchases, and social media growth.
  • Competitive pricing models with scalable plans, often cited as fair or better than alternatives.
Cons
  • Some users note the app could better sync with Shopify’s native customer data management.
  • Manual handling required for importing existing customer birthday data.
  • Requests for additional analytics (e.g., birthday date ranges) or pre-birthday reminders are unmet.
  • Some users struggle with cluttered or unintuitive backend interfaces, making advanced features hard to access.
  • Inability to concurrently support multiple languages despite displaying them, causing confusion.
  • Isolated reports of unexpected charges post-uninstallation or account closure.
  • Occasional glitches with automatic widget placement or inability to reposition them easily.
  • Rare instances of freezing or infinite loading screens during configuration, disrupting workflow.
Pricing and plans
Total pricing plans34
Free planNot availableAvailable
Free trialYes, for 28 day(s)No
Technical information
Rating5.0 ★3.8 ★
Total reviews14545
Launch date23 June 201716 February 2017

Happy Birthday Email by UW vs Gratisfaction: Final Verdict

When choosing the ideal Shopify app for your business, both Happy Birthday Email by UW and Gratisfaction offer unique strengths and considerations.

The choice between Happy Birthday Email by UW and Gratisfaction depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 Happy Birthday Email by UW

Takes 6 of the 7 comparison factors. Gratisfaction leads on track record.

FactorPriorityHappy Birthday Email by UWGratisfaction
Average RatingHigh priorityWinner—Detail
Total ReviewsHigh priorityWinner—Detail
Launch DateLow priority—WinnerDetail
BudgetHigh priorityWinner—Detail
Support ChannelMedium priorityWinner—Detail
IntegrationsMedium priorityWinner—Detail
Trial PeriodLow priorityWinner—Detail

Average Rating

High priority

While considering user reviews, take note of the average ratings for Happy Birthday Email by UW and Gratisfaction. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Happy Birthday Email by UW holds an average rating of 5.0 stars, whereas Gratisfaction has 3.8 star ratings.

🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: Gratisfaction
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews Happy Birthday Email by UW and Gratisfaction have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Happy Birthday Email by UW has received a total of 145 reviews and Gratisfaction has 45 reviews.

🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: Gratisfaction
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - Happy Birthday Email by UW and Gratisfaction to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Happy Birthday Email by UW and Gratisfaction were launched on Jun 23, 2017 and Feb 16, 2017 respectively.

🥇 Winner: Gratisfaction🥈 Runner Up: Happy Birthday Email by UW
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Happy Birthday Email by UW offers 3 pricing plans (0 free plans, 3 paid plans) with an average plan price of $23.33. Gratisfaction, on the other hand, has a total of 4 pricing plans (1 free plan, 3 paid plans) with an average plan price of $34.97.

🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: Gratisfaction
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both Happy Birthday Email by UW and Gratisfaction provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

Happy Birthday Email by UW3 support options
Gratisfaction2 support options
🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: Gratisfaction
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of Happy Birthday Email by UW and Gratisfaction. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

Happy Birthday Email by UW10 integrations
Gratisfaction7 integrations
🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: Gratisfaction
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. Happy Birthday Email by UW comes with a 28-day free trial period. Gratisfaction, on the other hand, has no free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between Happy Birthday Email by UW and Gratisfaction that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: Happy Birthday Email by UW vs Gratisfaction

In this comprehensive comparison, we'll delve into the details of two Shopify apps: Happy Birthday Email by UW and Gratisfaction. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewHappy Birthday Email by UW vs Gratisfaction

Let's dive into the overview of these two apps: Happy Birthday Email by UW and Gratisfaction, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

Happy Birthday Email by UW Overview

Happy Birthday Email by UW is a Shopify app developed by Unknown Developer to help merchants with Increase customer loyalty by setting up an automated Birthday Club. With an average rating of 5.0 stars from 145 reviews, Happy Birthday Email by UW is one of the top-rated Giveaways and contests Shopify apps.

Launch DateJun 23, 2017
PurposeGather your customers' birthdays and email them a special discount code on their special day.
Pricing summaryFrom $10/month. Free trial available.

Gratisfaction Overview

Gratisfaction is a Shopify app developed by Unknown Developer to help merchants with Giveaways, Competitions, Rewards, Referrals, Birthdays & More. Shopify store owners have given mixed reviews to the Gratisfaction app, resulting in an overall rating of 3.8 stars from 45 reviews in the Giveaways and contests category.

Launch DateFeb 16, 2017
PurposeManage a loyalty program with rewards and points, run referral schemes, host giveaways, sweepstakes, and additional activities.
Pricing summaryFree plan available
Features ComparisonHappy Birthday Email by UW vs Gratisfaction

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

Happy Birthday Email by UW Features

  • Each year, send your customers a birthday email with a special discount code.
  • Gathers your customers' birthdays at various points throughout your store.
  • The app displays campaign statistics and tracks the use of discount codes.
  • Manage Birthday Club emails from your Email Service Provider using our integrated options.
  • Get more Birthday Club registrations using our integration tools.

Gratisfaction Features

  • Complete reward program for loyal customers.
  • Manage several Recommend-a-friend promotions, including both one and two-sided campaigns.
  • Celebrate birthdays, anniversaries, pet birthdays, or any event you wish to honor.
  • Conduct various activities like giveaways, referral programs, contests, instant win games, sweepstakes and more.
  • Do you sell on Etsy? Earn points for Etsy buys at your Shopify store.
Pricing PlansHappy Birthday Email by UW vs Gratisfaction

There are tons of Shopify apps for small businesses and enterprises alike. From Happy Birthday Email by UW to Gratisfaction, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of Happy Birthday Email by UW and Gratisfaction measure up.

Happy Birthday Email by UW Pricing Details

Happy Birthday Email by UW offers 3 paid plans, which cost $10/ month, $20/ month, $40/ month. The paid plans also come with a 28-day free trial period.

Base
$10 /month
  • Store up to 1k Birthday Club members
  • Send birthday emails and follow-ups
  • Capture birthdays online and in-store
  • Add birthdays to customer metafields
  • Track revenue from birthday emails
Growth
$20 /month
  • Store up to 5k Birthday Club members
  • Send birthday emails and follow-ups
  • Capture birthdays online and in-store
  • Add birthdays to customer metafields
  • Track revenue from birthday emails
Unlimited
$40 /month
  • Store unlimited Birthday Club members
  • Connects to Klaviyo and other ESPs
  • Send birthday emails and follow-ups
  • Capture birthdays online and in-store
  • Add birthdays to customer metafields

Gratisfaction Pricing Details

Gratisfaction has 4 pricing plans: 1 free and 3 paid. The paid plans cost $19.99/ month, $49.95/ month, $69.95/ month and have no free trial period.

100 Users
$0 /month
  • ALL FEATURES INCLUDED
  • UNLIMITED ORDERS INCLUDED
  • GIVEAWAYS AND CONTESTS: ALL FEATURES
  • LOYALTY & REFERRAL PROGRAM: ALL FEATURES
  • INSTANT WIN, SWEEPSTAKES: ALL FEATURES
200 Users
$19.99 /month
  • ALL FEATURES INCLUDED
  • UNLIMITED ORDERS INCLUDED
  • GIVEAWAYS AND CONTESTS: ALL FEATURES
  • LOYALTY & REFERRAL PROGRAM: ALL FEATURES
  • INSTANT WIN, SWEEPSTAKES: ALL FEATURES
500 Users
$49.95 /month
  • ALL FEATURES INCLUDED
  • UNLIMITED ORDERS INCLUDED
  • GIVEAWAYS AND CONTESTS: ALL FEATURES
  • LOYALTY & REFERRAL PROGRAM: ALL FEATURES
  • INSTANT WIN, SWEEPSTAKES: ALL FEATURES
1000 Users
$69.95 /month
  • ALL FEATURES INCLUDED
  • UNLIMITED ORDERS INCLUDED
  • GIVEAWAYS AND CONTESTS: ALL FEATURES
  • LOYALTY & REFERRAL PROGRAM: ALL FEATURES
  • INSTANT WIN, SWEEPSTAKES: ALL FEATURES

Install in your Shopify store We pass your name, email and store domain to the Union Works Apps team so they can help install and configure the app on your store.

User RatingsHappy Birthday Email by UW vs Gratisfaction

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about Happy Birthday Email by UW and Gratisfaction.

Happy Birthday Email by UW Ratings

Happy Birthday Email by UW has garnered an overall rating of 5.0 stars from a total of 145 reviews on the Shopify app store.

5.0★★★★★| 145 reviews

Of the total reviews, 100% are positive, 0% are neutral, and 0% are negative.

✨ AI Summary of Happy Birthday Email by UW Reviews

The app is a Shopify tool designed to capture customer birthdays and automate personalized birthday discounts, enhancing customer engagement and loyalty. Its key features include seamless integration with Shopify’s checkout and POS systems, customizable discount code generation, and compatibility with third-party email platforms like Klaviyo and Mailchimp. The app excels in user-friendliness, with an intuitive setup, clear documentation, and flexible customization options, including multilingual support. A standout strength is its exceptional customer service, noted for rapid response times, proactive problem-solving, and willingness to accommodate unique business needs, such as custom metafields or integrations. However, some limitations include minor workflow inefficiencies in syncing birthday data with Shopify’s customer profiles and a lack of advanced analytics for tracking birthdays by date ranges. Despite these, the app is widely regarded as a valuable, low-maintenance solution for boosting repeat sales and fostering customer relationships.

Gratisfaction Ratings

Gratisfaction has garnered an overall rating of 3.8 stars from a total of 45 reviews on the Shopify app store.

3.8★★★★☆| 45 reviews

Of the total reviews, 76% are positive, 24% are neutral, and 24% are negative.

✨ AI Summary of Gratisfaction Reviews

Gratisfaction is a versatile Shopify app designed to enhance customer engagement through loyalty rewards, referral programs, and giveaway campaigns. It offers a comprehensive suite of features, including customizable point systems, social media integrations, and automated discount generation, making it suitable for businesses aiming to boost retention and attract new customers. The app supports multi-language setups and integrates with platforms like Etsy and Mailchimp, though some users note limitations with POS compatibility and language-specific functionality. Its intuitive interface and extensive free plan provide accessible entry points for small businesses, while scalable paid options cater to growing needs. Strengths include robust customer support, frequently praised for responsiveness and personalized assistance, as well as a high degree of customization for campaigns and widgets. However, occasional challenges arise with backend navigation, unintuitive widget placement, and sporadic technical glitches, such as unplanned email triggers or billing discrepancies post-cancellation. Despite these drawbacks, the app’s competitive pricing, feature depth, and reliable support make it a popular choice among merchants seeking an all-in-one loyalty solution.

Pros and ConsHappy Birthday Email by UW vs Gratisfaction

Let's explore the pros and cons of Happy Birthday Email by UW and Gratisfaction to better understand their strengths and limitations.

Happy Birthday Email by UW Pros and Cons

Pros
  • Consistently praised for responsiveness, helpfulness, and going above and beyond to resolve issues.
  • Users highlight the straightforward installation and seamless integration with platforms like Klaviyo and Mailchimp.
  • The app is frequently described as user-friendly with a clean, easy-to-navigate design.
  • Many users report high conversion rates and positive customer feedback on birthday discounts.
  • The app runs smoothly without major technical issues, as noted by long-term users.
  • Automated birthday emails and discount generation save time and boost engagement.
  • Proactive updates and willingness to implement user-suggested features are highlighted.
  • Users observe increased repeat purchases and customer loyalty due to birthday incentives.
  • Works well across web, POS, and integrates with third-party tools.
Cons
  • Some users note the app could better sync with Shopify’s native customer data management.
  • Manual handling required for importing existing customer birthday data.
  • Requests for additional analytics (e.g., birthday date ranges) or pre-birthday reminders are unmet.

Gratisfaction Pros and Cons

Pros
  • Frequent praise for responsive, helpful, and personalized assistance, often highlighting specific team members.
  • Comprehensive tools for loyalty programs, giveaways, and integrations, often surpassing competitors.
  • Quick installation and intuitive configuration, especially appreciated by non-technical users.
  • High flexibility in tailoring rewards, campaigns, and branding to fit business needs.
  • Generous free tier with full feature access, ideal for startups or small businesses.
  • Seamless compatibility with Shopify, WooCommerce, and Etsy, including migration support.
  • Effective features like social media giveaways and automated discount codes to boost customer interaction.
  • Smooth operation with minimal lag, noted across various devices.
  • Users report increased loyalty, repeat purchases, and social media growth.
  • Competitive pricing models with scalable plans, often cited as fair or better than alternatives.
Cons
  • Some users struggle with cluttered or unintuitive backend interfaces, making advanced features hard to access.
  • Inability to concurrently support multiple languages despite displaying them, causing confusion.
  • Isolated reports of unexpected charges post-uninstallation or account closure.
  • Occasional glitches with automatic widget placement or inability to reposition them easily.
  • Rare instances of freezing or infinite loading screens during configuration, disrupting workflow.
Featured IntegrationsHappy Birthday Email by UW vs Gratisfaction

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of Happy Birthday Email by UW and Gratisfaction, and see how effortlessly these apps can enhance your store operations.

Happy Birthday Email by UW Integrations

Happy Birthday Email by UW offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

Customer accountsShopify POSShopify FlowShopify AdminKlaviyoMailchimpomnisendPrivyrechargeSMSBump

Gratisfaction Integrations

Gratisfaction offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

Shopify Adminactive campaignetsyinstagramklaviyolooxmailchimp
SupportHappy Birthday Email by UW vs Gratisfaction

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to Happy Birthday Email by UW and Gratisfaction. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

Happy Birthday Email by UW User Support

For any inquiries or assistance regarding Happy Birthday Email by UW, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Happy Birthday Email by UW offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Gratisfaction User Support

For any inquiries or assistance regarding Gratisfaction, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Need assistance in choosing the right app for your store?

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3

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Perfect your store’s functionality without the pressure to move on until you’re ready.

Install in your Shopify store We pass your name, email and store domain to the Union Works Apps team so they can help install and configure the app on your store.

FAQs for Happy Birthday Email by UW and Gratisfaction

1. What is the key difference between these Shopify apps: Happy Birthday Email by UW and Gratisfaction?

When comparing various Shopify apps, their main objective sets them apart. Happy Birthday Email by UW is designed to help merchants with Increase customer loyalty by setting up an automated Birthday Club.. On the other hand, Gratisfaction focuses on Giveaways, Competitions, Rewards, Referrals, Birthdays & More. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between Happy Birthday Email by UW and Gratisfaction offers free pricing plan options for Shopify merchants?

Happy Birthday Email by UW has no free plans. Gratisfaction has 1 free plan.

3. What are the pricing plans for Happy Birthday Email by UW and Gratisfaction?

While the specific pricing plans may vary for each app, here's a general breakdown:

Happy Birthday Email by UW offers a total of 3 pricing plans: 0 free plans and 3 paid plans. Paid plan costs: $10/ month, $20/ month, $40/ month. Free plan costs: Not available.

Gratisfaction offers a total of 4 pricing plans: 1 free plan and 3 paid plans. Paid plan costs: $19.99/ month, $49.95/ month, $69.95/ month. Free plan cost: Free.

4. Is there a free trial available for Happy Birthday Email by UW and Gratisfaction?

Happy Birthday Email by UW comes with a 28-day free trial period. Gratisfaction, on the other hand, has no free trial period.

5. What are the integration options available for Happy Birthday Email by UW and Gratisfaction?

Happy Birthday Email by UW: Customer accounts, Shopify POS, Shopify Flow, Shopify Admin, Klaviyo, Mailchimp, omnisend, Privy, recharge, SMSBump.

Gratisfaction: Shopify Admin, active campaign, etsy, instagram, klaviyo, loox, mailchimp.

6. What are the support options available for Happy Birthday Email by UW and Gratisfaction?

Happy Birthday Email by UW · Email: [email protected] · Website: https://pickalpaca.com/ · FAQ: https://docs.happybirthday.email

Gratisfaction · Email: [email protected] · Website: https://appsmav.com

7. Are Happy Birthday Email by UW and Gratisfaction compatible with my Shopify theme?

Generally, Happy Birthday Email by UW and Gratisfaction are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between Happy Birthday Email by UW and Gratisfaction is better?

Determining which app between Happy Birthday Email by UW and Gratisfaction is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Union Works Apps team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

Happy Birthday Email by UW
5.0 ★ · 145 reviews · From $10/mo
Gratisfaction
3.8 ★ · 45 reviews · Free plan

Verdict at a glance

Happy Birthday Email by UW takes 6 of the 7 comparison factors, including rating, total reviews and budget. Gratisfaction leads on track record.

🥇 Winner: Happy Birthday Email by UW🥈 Runner Up: Gratisfaction
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