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Happy Birthday Email by UW Shopify App by Union Works Apps
Gather your customers' birthdays and email them a special discount code on their special day. Increase customer loyalty by setting up an automated Birthday Club.
5.0 145 reviewsPaid from $10/month
Pros and cons
Pros and cons of Happy Birthday Email by UW
Pros
- Excellent Customer Support: Consistently praised for responsiveness, helpfulness, and going above and beyond to resolve issues.
- Easy Setup and Integration: Users highlight the straightforward installation and seamless integration with platforms like Klaviyo and Mailchimp.
- Intuitive User Interface: The app is frequently described as user-friendly with a clean, easy-to-navigate design.
- Effective Birthday Campaigns: Many users report high conversion rates and positive customer feedback on birthday discounts.
Cons
- Limited Shopify Admin Integration: Some users note the app could better sync with Shopify’s native customer data management.
- Data Import Challenges: Manual handling required for importing existing customer birthday data.
Screenshots
About the app
Increase customer loyalty by setting up an automated Birthday Club.
- Birthday email discount: Each year, send your customers a birthday email with a special discount code.
- Customer DOB Collection: Gathers your customers' birthdays at various points throughout your store.
- App Campaign Analysis: The app displays campaign statistics and tracks the use of discount codes.
- Email Integration: Manage Birthday Club emails from your Email Service Provider using our integrated options.
- Club Integration: Get more Birthday Club registrations using our integration tools.
Keywords
birthday marketing Shopify appsloyalty program Shopify appsSMS birthday collection Shopify appsbirthday emails Shopify appscustomer engagement Shopify appsrelational eCommerce Shopify appsbirthday campaign Shopify apps
Key features
- Automatically sends personalized birthday emails with discount codes to customers.
- Collects customer birthdays through multiple store touchpoints like checkout and POS.
- Tracks campaign performance and discount code usage with detailed analytics.
Pricing
Happy Birthday Email by UW pricing plans
Base
$10 /month
- Store up to 1k Birthday Club members
- Send birthday emails and follow-ups
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
Growth
$20 /month
- Store up to 5k Birthday Club members
- Send birthday emails and follow-ups
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
Unlimited
$40 /month
- Store unlimited Birthday Club members
- Connects to Klaviyo and other ESPs
- Send birthday emails and follow-ups
- Capture birthdays online and in-store
- Add birthdays to customer metafields
Not sure which plan to pick? Discuss Base or Growth plans with us, learn about custom pricing, or get a demo.
Here’s an overview of Happy Birthday Email by UW costs for each of the plan(s)
The app has 3 pricing plans: 0 free and 3 paid. The paid plans offered by Happy Birthday Email by UW are Base, Growth, Unlimited.
The details of the plans are outlined below.
- Base: the Base plan costs $10 and comes with a 28-day free trial period. The plan offers a host of features, including Store up to 1k Birthday Club members, Send birthday emails and follow-ups, Capture birthdays online and in-store, Add birthdays to customer metafields, Track revenue from birthday emails, Break down customers by age group.
- Growth: the Growth plan costs $20 and comes with a 28-day free trial period. The plan offers a host of features, including Store up to 5k Birthday Club members, Send birthday emails and follow-ups, Capture birthdays online and in-store, Add birthdays to customer metafields, Track revenue from birthday emails, Break down customers by age group.
- Unlimited: the Unlimited plan costs $40 and comes with a 28-day free trial period. The plan offers a host of features, including Store unlimited Birthday Club members, Connects to Klaviyo and other ESPs, Send birthday emails and follow-ups, Capture birthdays online and in-store, Add birthdays to customer metafields, Track revenue from birthday emails, Break down customers by age group.
Happy Birthday Email by UW price summary
| Pricing summary | From $10/month. Free trial available. |
| Total pricing plan(s) | 3 |
| Number of free plan(s) | 0 |
| Number of paid plan(s) | 3 |
| Cost of paid plan(s) | $10, $20, $40 |
| Free trial available | Yes, for 28 day(s) |
For further information regarding Happy Birthday Email by UW pricing plans, see the official website.
Comparison
Top Happy Birthday Email by UW alternatives — detailed comparison
The table below highlights the crucial differences between Happy Birthday Email by UW and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.
| Apps | Add app | |||
| General information | ||||
| Ratings | 5.0 ★ (145 reviews) | 4.0 ★ (92 reviews) | 4.9 ★ (193 reviews) | |
| Developed by | Union Works Apps | Triple Whale | Ecom Parkour Limited | |
| Launch date | 23 June 2017 | 4 December 2020 | 18 October 2024 | |
| Pricing | $10/month, $20/month, $40/month | Free, $219/month, $749/month | Free | |
| Objective | Increase customer loyalty by setting up an automated Birthday Club. | Find the exact data points to grow your brand | Facebook Pixel & Meta Pixel (CAPI) with Feed & Catalog | |
| Categories | Giveaways and contests, Analytics | Analytics | Ads, Analytics | |
| Key features & highlights | ||||
| Purpose | Gather your customers' birthdays and email them a special discount code on their special day. | Triple Whale provides important metrics and attribution in a user-friendly dashboard. | Capture conversions on Facebook platforms with our app using CAPI and essential metrics. | |
| Features list |
|
|
| |
| Highlights | — |
|
| |
| User reviews and ratings | ||||
| Recommended | 99.3% | 79.3% | 97.9% | |
| Pros |
|
|
| |
| Cons |
|
|
| |
| Pricing and plans | ||||
| Total pricing plans | 3 | 3 | 0 | |
| Free plan | Not available | Available | Not available | |
| Free trial | Yes, for 28 day(s) | No | No | |
| Technical information | ||||
| Rating | 5.0 ★ | 4.0 ★ | 4.9 ★ | |
| Total reviews | 145 | 92 | 191 | |
| Launch date | 23 June 2017 | 4 December 2020 | 18 October 2024 | |
More details about Happy Birthday Email by UW
Product description
A birthday email is an effective and automated marketing strategy that operates year-round. By setting up a Birthday Club and collecting customers' birth dates through various sources, businesses can build brand loyalty and monitor the increasing value of each member with the use of birthday discounts.
AI summary
The app is a Shopify tool designed to capture customer birthdays and automate personalized birthday discounts, enhancing customer engagement and loyalty. Its key features include seamless integration with Shopify’s checkout and POS systems, customizable discount code generation, and compatibility with third-party email platforms like Klaviyo and Mailchimp. The app excels in user-friendliness, with an intuitive setup, clear documentation, and flexible customization options, including multilingual support. A standout strength is its exceptional customer service, noted for rapid response times, proactive problem-solving, and willingness to accommodate unique business needs, such as custom metafields or integrations. However, some limitations include minor workflow inefficiencies in syncing birthday data with Shopify’s customer profiles and a lack of advanced analytics for tracking birthdays by date ranges. Despite these, the app is widely regarded as a valuable, low-maintenance solution for boosting repeat sales and fostering customer relationships.
Support
For any questions, concerns, or assistance with Happy Birthday Email by UW, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Happy Birthday Email by UW offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.
Language support
Details of the Happy Birthday Email by UW are available in various languages on the Shopify app store, including English.
Happy Birthday Email by UW support information in a nutshell
| Support email | support |
| Contact number(s) | Not available |
| FAQ page | FAQ details |
| Privacy policy | Privacy details |
| Language support | English |
Integration
The list of top Shopify apps, features or software tools that Happy Birthday Email by UW seamlessly integrates with are given below.
Customer accountsShopify POSShopify FlowShopify AdminKlaviyoMailchimpomnisendPrivyrechargeSMSBump
Developer
| Name | Union Works Apps |
| Profile | See all apps by Union Works Apps |
| Website | View developer profile |
| Address | 86-90 Paul Street, London, EC2A 4NE |
Installation
How to install Happy Birthday Email by UW on your Shopify store
1
Send your details
Your name, email and store domain go straight to the Union Works Apps team.
2
The developer gets in touch
Union Works Apps contacts you directly to arrange setup for your store.
3
Install at your own pace
Perfect your store’s functionality without the pressure to move on until you’re ready.
Customer reviews
5.0
★★★★★
145 total reviews
Happy Birthday Email by UW has an overall rating of 5.0 stars from a total of 145 reviews on the Shopify app store. Of these, 144 (99.3%) are positive, 0 (0.0%) are neutral, and 1 (0.7%) are negative*.
*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.
★★★★★Bluefishfinder Comfrom United States · 2 September 2026
Cute concept, customers LOve it! Lots of freedoms for the shop owner with design. Developer is attentive and responsive. They always have enhancements and care about what the shop owners want. Cost effective too, and we have a 100% capture rate! My customers just LOve this touch, it's personalized and celebratory.I pick up a lot of new customers with this app. They come, they browse, they sign up for the birthday club and then when they get their gift, they come to the site ready to buy. Some customers have been waiting all year for this discount! It's dependable and consistent. The checkouts are usually larger than my average cart and my regular gals feel super special! Nothing better than a birthday present sitting in your inbox! Do something nice for your repeat customers!
★★★★★Lighthearted Candle Companyfrom United States · 13 April 2026
I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.
★★★★★Gina's Woofsfrom Slovenia · 10 December 2025
So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.
★★★★★Sk8erboy®from Germany · 18 October 2025
Super Support und eine einfache App die funktioniert wie sie soll. Sind seit Monaten sehr zufrieden
★★★★★JAPEX STOREfrom Japan · 14 October 2025
It's a very good app, easy to navigate and set up. Checkout page is a great place to prompt birthday sign-up. Many of our customers sign up and we are very pleased.Support team is very responsive and helpful and always get back with clear explanation and we are happy about it, too. Thank you Stuart and Steve and Sam!
Performance on the App Store
Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.
Category rank
#2
birthday
Total reviews
145
No change vs 30 days ago
Average rating
5.0 ★
0.00 vs 30 days ago
Top market
US
100.0% of installs
Category & keyword rankings
Position and market share today
| Keywordbirthday | #2 | 0.3% ▼0.3 |
| KeywordPost-entry emails | #5 | 2.2% ▼11.7 |
| KeywordAnniversary | #5 | 1.2% ▼0.4 |
| KeywordForm fields | #7 | 0.0% ▼0.0 |
Reviews trend
Cumulative reviews · last 6 months
144 → 145 reviews · rating steady at 5.0★
Ranks #2 in 1 of 10 App Store groups tracked.Open full charts →
Happy Birthday Email by UW FAQs
How do I install the Happy Birthday Email by UW Shopify app?
To install Happy Birthday Email by UW on your Shopify store, click on the Happy Birthday Email by UW installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Happy Birthday Email by UW on your Shopify store, then contact us now.
What are the key features of Happy Birthday Email by UW?
The key features offered by Happy Birthday Email by UW to Shopify store owners are:
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Does Happy Birthday Email by UW integrate with other Shopify apps or tools?
Yes, Happy Birthday Email by UW seamlessly integrates with other Shopify apps or tools, such as Each year, send your customers a birthday email with a special discount code., Gathers your customers' birthdays at various points throughout your store., The app displays campaign statistics and tracks the use of discount codes..
Is there a free trial available for Happy Birthday Email by UW?
Yes, Happy Birthday Email by UW offers a 28-day free trial on all its paid plans.
What are the pricing plans for Happy Birthday Email by UW?
The app offers 3 paid plans, which cost $10/month, $20/month, $40/month, and come with a 28-day free trial period.
How does billing work for Happy Birthday Email by UW?
Happy Birthday Email by UW uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.
Can I cancel or upgrade my subscription plan at any time?
Yes, Happy Birthday Email by UW allows its subscribers to cancel or upgrade their subscription plan at any time.
Does Happy Birthday Email by UW offer customer support?
Yes, Happy Birthday Email by UW offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Happy Birthday Email by UW offers a comprehensive FAQ section to address common inquiries and provide self-help resources.
Is Happy Birthday Email by UW compatible with my Shopify theme?
Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.
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5.0★★★★★145 reviews · 99.3% positive
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- BCBluefishfinder Com★★★★★
Cute concept, customers LOve it! Lots of freedoms for the shop owner with design. Developer is attentive and responsive. They always have enhancements and care about what the shop owners want. Cost effective too, and we have a 100% capture rate! My customers just LOve this touch, it's personalized and celebratory.I pick up a lot of new customers with this app. They come, they browse, they sign up for the birthday club and then when they get their gift, they come to the site ready to buy. Some customers have been waiting all year for this discount! It's dependable and consistent. The checkouts are usually larger than my average cart and my regular gals feel super special! Nothing better than a birthday present sitting in your inbox! Do something nice for your repeat customers!
- LCLighthearted Candle Company★★★★★
I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.
UWUnion Works AppsDeveloperThanks for the awesome review Clayton. It was a real pleasure working on a Birthday Club solution with you. Great to see it's working well and treating your customers on their big day.
- GWGina's Woofs★★★★★
So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.
UWUnion Works AppsDeveloperMany thanks for your kind review. It was a pleasure helping to customise your Birthday campaign and it's great to hear that you're already seeing results. We're always happy to help further if needed.
- SKSk8erboy®★★★★★
Super Support und eine einfache App die funktioniert wie sie soll. Sind seit Monaten sehr zufrieden
UWUnion Works AppsDeveloperThanks for such a great review! It's brilliant to see your birthday campaign performing so well :)
- JSJAPEX STORE★★★★★
It's a very good app, easy to navigate and set up. Checkout page is a great place to prompt birthday sign-up. Many of our customers sign up and we are very pleased.Support team is very responsive and helpful and always get back with clear explanation and we are happy about it, too. Thank you Stuart and Steve and Sam!
UWUnion Works AppsDeveloperHi Aiko, thank you for the nice review. Great to hear you're liking the app and finding many customers signing up. We're always looking to improve so we appreciate the feedback. It's been a pleasure helping you get set up and we'll be here should you need anything else.
- JCJunior's Cheesecake★★★★★
These guys are awesome. Unbelievable support and guidance- AND FAST.When we had challenges, they actually offered up a solution whereby we would no longer need to use their software.These guys are really great. You're in good hands.
UWUnion Works AppsDeveloperThanks for the super review Eric. It was a pleasure helping integrate our Happy Birthday app into your customised Birthday campaign. It's all working nicely!
- QUQuirksmith★★★★★
We've been using this app for over a year. It has been a simple and very relevant way to get users to come back. The support was super prompt whenever we've reached out to them. Easy to use app. Highly recommend!
UWUnion Works AppsDeveloperThanks for your super review Pragya, we really appreciate it. Great to hear how the app is helping your customers return via a Birthday campaign. It was a pleasure helping out.
- SESecrets★★★★★
Es una muy buena app para gestionar los mails de cumpleaños. Me permite que solo pongan su cumpleaños si ya compraron, lo cual ayuda a mi estrategia de marketing. Además, su soporte es amable y me ayudaron cuando lo necesité.
UWUnion Works AppsDeveloperGracias por la excelente reseña, Rebeca.Me alegra que hayamos podido ayudarte a configurar el envío de tus correos de cumpleaños desde tu propio dominio.
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