TrueLoyal Vs Marsello: Loyalty, Email, SMS: Which Shopify App Is Best For Your Store In October 2026?

Discover the power of Shopify apps as we compare TrueLoyal and Marsello: Loyalty, Email, SMS side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Marsello leads on 5 of the 7 factors, including total reviews, track record and support channels — 162 reviews at 4.2★ — while TrueLoyal leads on rating and budget. Read the full verdict

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Comparison

Top TrueLoyal alternatives — detailed comparison

The table below highlights the crucial differences between TrueLoyal and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
TrueLoyalInstall
Marsello: Loyalty, Email, SMSInstall
Add app
General information
Ratings4.5 ★ (34 reviews)4.2 ★ (162 reviews)
Developed byZinreloMarsello
Launch date1 September 201729 May 2017
PricingFree$60/month, $120/month
ObjectiveComprehensive Benefits and Loyalty SchemeInstagram post planner. Schedule your social media content.
CategoriesLoyalty and rewardsLoyalty and rewards, Email marketing
Key features & highlights
PurposeA SaaS-based, high-quality loyalty platform that assists brands in starting comprehensive reward programs.Boost sales and reward regular customers using effective email marketing strategies in-store and online.
Features list
  • Earn points for purchases, social follows, and other customer activities.
  • Redeem earned points for discounts, coupons, or free products.
  • Tier-based rewards offer exclusive benefits for loyal customers.
  • Create customizable loyalty, rewards, and referral programs to boost customer retention and repeat sales.
  • Set up a flexible points-based system offering rewards like discounts, free products, and exclusive perks.
  • Launch targeted email and SMS marketing campaigns driven by real-time sales and customer data.
Highlights——
User reviews and ratings
Recommended88.2%84.0%
Pros
  • The app successfully encourages repeat purchases and customer loyalty through its rewards system.
  • Users highlight the ability to tailor the app’s appearance and rules to match their brand.
  • Many reviews praise the quick, helpful, and personalized assistance from the support team.
  • The app is frequently described as simple to install and configure, even for non-technical users.
  • Users appreciate the detailed data and insights provided to optimize their loyalty programs.
  • The free tier is noted as a valuable starting point for small businesses or startups.
  • The loyalty program’s interface can be fully customized to align with the store’s branding.
  • Points can be earned through various actions beyond purchases, enhancing engagement.
  • Automated alerts for points, rewards, and milestones are well-received.
  • Many users report that their customers enjoy and actively participate in the rewards program.
  • Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations.
  • Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers.
  • Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows.
  • Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities.
  • Free and reasonably priced plans exist for smaller businesses or initial use, with valuable features accessible without immediate high costs.
  • Integrates well with e-commerce platforms (notably Shopify and POS), supporting both online and brick-and-mortar operations.
  • Automation of campaigns and workflows significantly reduces manual marketing tasks and follow-up efforts.
  • Many users highlight prompt, knowledgeable, and helpful customer service experiences, with follow-up and willingness to address feedback.
  • Offers innovative functions such as detailed segmentation, reporting, and multi-site capability within a single platform.
  • Businesses report noticeable increases in sales, average order value, and customer engagement after implementation.
Cons
  • Several users criticize the steep pricing, especially for higher-tier plans.
  • Reviews mention frustration over hidden costs after installation, despite "free" advertising.
  • The app lacks seamless integration with Shopify POS, disadvantaging brick-and-mortar stores.
  • Importing or managing customer data manually is described as cumbersome.
  • Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses.
  • Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification.
  • While many users praise support, others report unresponsiveness, delayed replies, or unhelpful resolutions, especially during critical incidents.
  • Reports include bugs in the loyalty point tracking, referral system errors, email marketing crashes, and unresolved integration issues, which sometimes affect business operations.
  • Several cases of being charged for unused services, denied refunds, and difficult cancellation or downgrade experiences, resulting in negative perceptions of fairness and trust.
Pricing and plans
Total pricing plans12
Free planAvailableNot available
Free trialNoYes, for 14 day(s)
Technical information
Rating4.5 ★4.2 ★
Total reviews34162
Launch date1 September 201729 May 2017

TrueLoyal vs Marsello: Loyalty, Email, SMS: Final Verdict

When choosing the ideal Shopify app for your business, both TrueLoyal and Marsello: Loyalty, Email, SMS offer unique strengths and considerations.

The choice between TrueLoyal and Marsello: Loyalty, Email, SMS depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 Marsello: Loyalty, Email, SMS

Takes 5 of the 7 comparison factors. TrueLoyal leads on rating and budget.

FactorPriorityTrueLoyalMarsello
Average RatingHigh priorityWinner—Detail
Total ReviewsHigh priority—WinnerDetail
Launch DateLow priority—WinnerDetail
BudgetHigh priorityWinner—Detail
Support ChannelMedium priority—WinnerDetail
IntegrationsMedium priority—WinnerDetail
Trial PeriodLow priority—WinnerDetail

Average Rating

High priority

While considering user reviews, take note of the average ratings for TrueLoyal and Marsello: Loyalty, Email, SMS. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, TrueLoyal holds an average rating of 4.5 stars, whereas Marsello: Loyalty, Email, SMS has 4.2 star ratings.

🥇 Winner: TrueLoyal🥈 Runner Up: Marsello: Loyalty, Email, SMS
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews TrueLoyal and Marsello: Loyalty, Email, SMS have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, TrueLoyal has received a total of 34 reviews and Marsello: Loyalty, Email, SMS has 162 reviews.

🥇 Winner: Marsello: Loyalty, Email, SMS🥈 Runner Up: TrueLoyal
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - TrueLoyal and Marsello: Loyalty, Email, SMS to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. TrueLoyal and Marsello: Loyalty, Email, SMS were launched on Sep 1, 2017 and May 29, 2017 respectively.

🥇 Winner: Marsello: Loyalty, Email, SMS🥈 Runner Up: TrueLoyal
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, TrueLoyal offers 1 pricing plan (1 free plan, 0 paid plans) with an average plan price of $0.00. Marsello: Loyalty, Email, SMS, on the other hand, has a total of 2 pricing plans (0 free plans, 2 paid plans) with an average plan price of $90.00.

🥇 Winner: TrueLoyal🥈 Runner Up: Marsello: Loyalty, Email, SMS
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both TrueLoyal and Marsello: Loyalty, Email, SMS provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

TrueLoyal2 support options
Marsello: Loyalty, Email, SMS3 support options
🥇 Winner: Marsello: Loyalty, Email, SMS🥈 Runner Up: TrueLoyal
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of TrueLoyal and Marsello: Loyalty, Email, SMS. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

TrueLoyal8 integrations
Marsello: Loyalty, Email, SMS9 integrations
🥇 Winner: Marsello: Loyalty, Email, SMS🥈 Runner Up: TrueLoyal
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. TrueLoyal has no free trial period. Marsello: Loyalty, Email, SMS, on the other hand, comes with a 14-day free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: Marsello: Loyalty, Email, SMS🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between TrueLoyal and Marsello: Loyalty, Email, SMS that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: TrueLoyal vs Marsello: Loyalty, Email, SMS

In this comprehensive comparison, we'll delve into the details of two Shopify apps: TrueLoyal and Marsello: Loyalty, Email, SMS. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewTrueLoyal vs Marsello: Loyalty, Email, SMS

Let's dive into the overview of these two apps: TrueLoyal and Marsello: Loyalty, Email, SMS, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

TrueLoyal Overview

TrueLoyal is a Shopify app developed by Unknown Developer to help merchants with Comprehensive Benefits and Loyalty Scheme. With an average rating of 4.5 stars from 34 reviews, TrueLoyal is one of the top-rated Loyalty and rewards Shopify apps.

Launch DateSep 1, 2017
PurposeA SaaS-based, high-quality loyalty platform that assists brands in starting comprehensive reward programs.
Pricing summaryFree to install. Additional charges may apply.

Marsello: Loyalty, Email, SMS Overview

Marsello: Loyalty, Email, SMS is a Shopify app developed by Unknown Developer to help merchants with Instagram post planner. Schedule your social media content. With an average rating of 4.2 stars from 162 reviews, Marsello: Loyalty, Email, SMS is one of the top-rated Loyalty and rewards Shopify apps.

Launch DateMay 29, 2017
PurposeBoost sales and reward regular customers using effective email marketing strategies in-store and online.
Pricing summaryFrom $60/month. Free trial available.
Features ComparisonTrueLoyal vs Marsello: Loyalty, Email, SMS

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

TrueLoyal Features

  • Get points for actions such as buying on the website or following on Instagram.
  • Give rewards to your customers that they can use their earned points on.
  • Set up promotions, rewards, and benefits according to different levels.

Marsello: Loyalty, Email, SMS Features

  • Easily set up and start a multi-channel loyalty program. No coding needed.
  • Boost your sales by using email marketing, rewards, automated campaigns and SMS.
  • Make a smooth loyalty program by combining your point of sale and online shopping sites.
  • See all your customer information in one place with comprehensive reports and analytics on loyalty.
  • Link Marsello with advanced tools such as Klaviyo, LightSpeed, Cin7 and others.
Pricing PlansTrueLoyal vs Marsello: Loyalty, Email, SMS

There are tons of Shopify apps for small businesses and enterprises alike. From TrueLoyal to Marsello: Loyalty, Email, SMS, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of TrueLoyal and Marsello: Loyalty, Email, SMS measure up.

TrueLoyal Pricing Details

TrueLoyal offers 1 free plan.

Free
$0 /month

Marsello: Loyalty, Email, SMS Pricing Details

Marsello: Loyalty, Email, SMS offers 2 paid plans, which cost $60/ month, $120/ month. The paid plans also come with a 14-day free trial period.

Loyalty Launch
$60 /month
  • Points-based loyalty program
  • Customer referrals (Basic)
  • Branded customer portal
  • Apple & Google Wallet
  • Loyalty automations (Basic)
Loyalty Accelerate
$120 /month
  • Everything in Launch +
  • VIP tiers
  • Custom earn options
  • Advanced reward conditions
  • Points promotions

Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

User RatingsTrueLoyal vs Marsello: Loyalty, Email, SMS

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about TrueLoyal and Marsello: Loyalty, Email, SMS.

TrueLoyal Ratings

TrueLoyal has garnered an overall rating of 4.5 stars from a total of 34 reviews on the Shopify app store.

4.5★★★★★| 34 reviews

Of the total reviews, 90% are positive, 10% are neutral, and 10% are negative.

✨ AI Summary of TrueLoyal Reviews

Zinrelo is a Shopify loyalty and rewards app designed to help businesses increase customer retention and engagement through customizable reward programs. The app offers features such as points-based rewards, referral incentives, tiered membership systems, and automated email notifications. It provides a branded, integrated dashboard that aligns with store aesthetics and supports various reward activities, including purchases, reviews, and social shares. The app is noted for its responsive customer support, with many users highlighting quick resolution of issues and personalized assistance during setup. However, some limitations include unclear pricing transparency, with the free plan offering restricted functionality and higher-tier plans requiring significant annual commitments. Additional drawbacks include a lack of Shopify POS integration, making it less suitable for businesses with physical stores, and occasional challenges with uninstallation or residual elements remaining on websites. While praised for its ease of use and customization options, the app’s value is most apparent for businesses with moderate customer bases, as scalability issues and overage fees can arise for larger audiences. Overall, Zinrelo serves as a comprehensive loyalty solution with strong support but may not be cost-effective for all merchants.

Marsello: Loyalty, Email, SMS Ratings

Marsello: Loyalty, Email, SMS has garnered an overall rating of 4.2 stars from a total of 162 reviews on the Shopify app store.

4.2★★★★☆| 162 reviews

Of the total reviews, 84% are positive, 16% are neutral, and 16% are negative.

✨ AI Summary of Marsello: Loyalty, Email, SMS Reviews

Marsello is a comprehensive Shopify app that combines loyalty program management and marketing automation, including email and SMS campaigns, within a unified platform. Core features include customizable loyalty rewards systems, flexible points and rewards structures, automated customer segmentation, and tailored email flows such as abandoned cart and win-back campaigns. The platform is noted for its ease of setup, user-friendly interface, extensive customization options, and effective integration with both online and offline (POS) channels. Marsello’s analytics provide actionable insights into customer behavior and campaign performance, supporting revenue growth and customer retention. However, significant weaknesses include recent and substantial price increases, rigid pricing tiers based on customer count, and abrupt changes to legacy plans, which have resulted in account lockouts and loss of access to customer data for some merchants. Reports also highlight inconsistent customer support, technical bugs affecting the rewards and referral system, limitations in campaign editor functionality—including lack of live Shopify data sync—and challenges with discount configurations. Overall, Marsello offers powerful omnichannel loyalty and marketing tools but poses scaling and cost challenges for businesses with larger customer bases or those seeking more responsive support and platform stability.

Pros and ConsTrueLoyal vs Marsello: Loyalty, Email, SMS

Let's explore the pros and cons of TrueLoyal and Marsello: Loyalty, Email, SMS to better understand their strengths and limitations.

TrueLoyal Pros and Cons

Pros
  • The app successfully encourages repeat purchases and customer loyalty through its rewards system.
  • Users highlight the ability to tailor the app’s appearance and rules to match their brand.
  • Many reviews praise the quick, helpful, and personalized assistance from the support team.
  • The app is frequently described as simple to install and configure, even for non-technical users.
  • Users appreciate the detailed data and insights provided to optimize their loyalty programs.
  • The free tier is noted as a valuable starting point for small businesses or startups.
  • The loyalty program’s interface can be fully customized to align with the store’s branding.
  • Points can be earned through various actions beyond purchases, enhancing engagement.
  • Automated alerts for points, rewards, and milestones are well-received.
  • Many users report that their customers enjoy and actively participate in the rewards program.
Cons
  • Several users criticize the steep pricing, especially for higher-tier plans.
  • Reviews mention frustration over hidden costs after installation, despite "free" advertising.
  • The app lacks seamless integration with Shopify POS, disadvantaging brick-and-mortar stores.
  • Importing or managing customer data manually is described as cumbersome.

Marsello: Loyalty, Email, SMS Pros and Cons

Pros
  • Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations.
  • Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers.
  • Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows.
  • Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities.
  • Free and reasonably priced plans exist for smaller businesses or initial use, with valuable features accessible without immediate high costs.
  • Integrates well with e-commerce platforms (notably Shopify and POS), supporting both online and brick-and-mortar operations.
  • Automation of campaigns and workflows significantly reduces manual marketing tasks and follow-up efforts.
  • Many users highlight prompt, knowledgeable, and helpful customer service experiences, with follow-up and willingness to address feedback.
  • Offers innovative functions such as detailed segmentation, reporting, and multi-site capability within a single platform.
  • Businesses report noticeable increases in sales, average order value, and customer engagement after implementation.
Cons
  • Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses.
  • Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification.
  • While many users praise support, others report unresponsiveness, delayed replies, or unhelpful resolutions, especially during critical incidents.
  • Reports include bugs in the loyalty point tracking, referral system errors, email marketing crashes, and unresolved integration issues, which sometimes affect business operations.
  • Several cases of being charged for unused services, denied refunds, and difficult cancellation or downgrade experiences, resulting in negative perceptions of fairness and trust.
Featured IntegrationsTrueLoyal vs Marsello: Loyalty, Email, SMS

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of TrueLoyal and Marsello: Loyalty, Email, SMS, and see how effortlessly these apps can enhance your store operations.

TrueLoyal Integrations

TrueLoyal offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify POSAttentiveCloverKlaviyoLightspeedListrakNetsuite

Marsello: Loyalty, Email, SMS Integrations

Marsello: Loyalty, Email, SMS offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify POSShopify FlowCin7CloverHeartland RetailKlaviyoLightspeedMeta
SupportTrueLoyal vs Marsello: Loyalty, Email, SMS

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to TrueLoyal and Marsello: Loyalty, Email, SMS. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

TrueLoyal User Support

For any inquiries or assistance regarding TrueLoyal, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Marsello: Loyalty, Email, SMS User Support

For any inquiries or assistance regarding Marsello: Loyalty, Email, SMS, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Marsello: Loyalty, Email, SMS offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Need assistance in choosing the right app for your store?

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Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

FAQs for TrueLoyal and Marsello: Loyalty, Email, SMS

1. What is the key difference between these Shopify apps: TrueLoyal and Marsello: Loyalty, Email, SMS?

When comparing various Shopify apps, their main objective sets them apart. TrueLoyal is designed to help merchants with Comprehensive Benefits and Loyalty Scheme. On the other hand, Marsello: Loyalty, Email, SMS focuses on Instagram post planner. Schedule your social media content.. Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between TrueLoyal and Marsello: Loyalty, Email, SMS offers free pricing plan options for Shopify merchants?

TrueLoyal has 1 free plan. Marsello: Loyalty, Email, SMS has no free plans.

3. What are the pricing plans for TrueLoyal and Marsello: Loyalty, Email, SMS?

While the specific pricing plans may vary for each app, here's a general breakdown:

TrueLoyal offers a total of 1 pricing plan: 1 free plan and 0 paid plans. Paid plan costs: Not available. Free plan cost: Free.

Marsello: Loyalty, Email, SMS offers a total of 2 pricing plans: 0 free plans and 2 paid plans. Paid plan costs: $60/ month, $120/ month. Free plan costs: Not available.

4. Is there a free trial available for TrueLoyal and Marsello: Loyalty, Email, SMS?

TrueLoyal has no free trial period. Marsello: Loyalty, Email, SMS, on the other hand, comes with a 14-day free trial period.

5. What are the integration options available for TrueLoyal and Marsello: Loyalty, Email, SMS?

TrueLoyal: Checkout, Shopify POS, Attentive, Clover, Klaviyo, Lightspeed, Listrak, Netsuite.

Marsello: Loyalty, Email, SMS: Checkout, Shopify POS, Shopify Flow, Cin7, Clover, Heartland Retail, Klaviyo, Lightspeed, Meta.

6. What are the support options available for TrueLoyal and Marsello: Loyalty, Email, SMS?

TrueLoyal · Email: [email protected] · Website: https://www.zinrelo.com?utm_source=partnerlisting&utm_medium=partnerlisting

Marsello: Loyalty, Email, SMS · Email: [email protected] · Website: https://recovermycart.freshdesk.com/support/solutions/articles/33000213763-remember-my-cart-faq · FAQ: https://help.marsello.com/

7. Are TrueLoyal and Marsello: Loyalty, Email, SMS compatible with my Shopify theme?

Generally, TrueLoyal and Marsello: Loyalty, Email, SMS are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between TrueLoyal and Marsello: Loyalty, Email, SMS is better?

Determining which app between TrueLoyal and Marsello: Loyalty, Email, SMS is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

TrueLoyal
4.5 ★ · 34 reviews · Free plan
Marsello: Loyalty, Email, SMS
4.2 ★ · 162 reviews · From $60/mo
Install TrueLoyalView full app detail

Verdict at a glance

Marsello takes 5 of the 7 comparison factors, including total reviews, track record and support channels. TrueLoyal leads on rating and budget.

🥇 Winner: Marsello: Loyalty, Email, SMS🥈 Runner Up: TrueLoyal
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