Marsello: Loyalty, Email, SMS Shopify App by Marsello

Q: Is Marsello: Loyalty, Email, SMS compatible with my Shopify theme?

Please reach out to their support team at help@marsello.com to confirm its compatibility with your specific Shopify theme.

Boost sales and reward regular customers using effective email marketing strategies in-store and online. Instagram post planner. Schedule your social media content.

4.4 162 reviewsPaid from $60/month

Pros and cons

Pros and cons of Marsello: Loyalty, Email, SMS

Pros

Comprehensive Loyalty and Email Marketing: Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations.
Ease of Use and Quick Setup: Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers.
Effective Customer Retention: Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows.
Customization and Flexibility: Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities.

Cons

Sudden and Significant Price Increases: Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses.
Account Access and Data Lockouts: Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification.

Screenshots

About the app

Instagram post planner. Schedule your social media content.

No-code loyalty program: Easily set up and start a multi-channel loyalty program. No coding needed.
Sales Enhancement: Boost your sales by using email marketing, rewards, automated campaigns and SMS.
Integrated Loyalty Experience: Make a smooth loyalty program by combining your point of sale and online shopping sites.
Customer Loyalty Insights: See all your customer information in one place with comprehensive reports and analytics on loyalty.
Marsello Integration: Link Marsello with advanced tools such as Klaviyo, LightSpeed, Cin7 and others.

Keywords

omnichannel loyalty Shopify appscustomer retention Shopify appsloyalty program Shopify appsSMS marketing Shopify appsemail campaigns Shopify appsrepeat purchase Shopify appscustomer engagement Shopify appsPOS integration Shopify appseCommerce marketing Shopify appsrewards program Shopify appsreferral program Shopify appsautomated marketing Shopify appscustomer portal Shopify appsdata-driven marketing Shopify appsROI tracking Shopify appsShopify analytics appsomnichannel reporting Shopify appsboost sales Shopify appsretention marketing Shopify appsloyalty rewards Shopify apps

Key features

Create customizable loyalty, rewards, and referral programs to boost customer retention and repeat sales.
Set up a flexible points-based system offering rewards like discounts, free products, and exclusive perks.
Launch targeted email and SMS marketing campaigns driven by real-time sales and customer data.

Pricing

Marsello: Loyalty, Email, SMS pricing plans

Loyalty Launch

$60 /month

Points-based loyalty program
Customer referrals (Basic)
Branded customer portal
Apple & Google Wallet
Loyalty automations (Basic)

Loyalty Accelerate

$120 /month

Everything in Launch +
VIP tiers
Custom earn options
Advanced reward conditions
Points promotions

Not sure which plan to pick? Discuss Loyalty Launch or Loyalty Accelerate plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Marsello: Loyalty, Email, SMS costs for each of the plan(s)

The app has 2 pricing plans: 0 free and 2 paid. The paid plans offered by Marsello: Loyalty, Email, SMS are Loyalty Launch, Loyalty Accelerate.

The details of the plans are outlined below.

Loyalty Launch: the Loyalty Launch plan costs $60 and comes with a 14-day free trial period. The plan offers a host of features, including Points-based loyalty program, Customer referrals (Basic), Branded customer portal, Apple & Google Wallet, Loyalty automations (Basic), RFM segmentation, Customer feedback surveys, Analytics & reporting.
Loyalty Accelerate: the Loyalty Accelerate plan costs $120 and comes with a 14-day free trial period. The plan offers a host of features, including Everything in Launch +, VIP tiers, Custom earn options, Advanced reward conditions, Points promotions, Product & collection sync, Loyalty program-enhancing integrations, API access.

Marsello: Loyalty, Email, SMS price summary

Pricing summary	From $60/month. Free trial available.
Total pricing plan(s)	2
Number of free plan(s)	0
Number of paid plan(s)	2
Cost of paid plan(s)	$60, $120
Free trial available	Yes, for 14 day(s)

For further information regarding Marsello: Loyalty, Email, SMS pricing plans, see the official website.

Comparison

Top Marsello: Loyalty, Email, SMS alternatives — detailed comparison

The table below highlights the crucial differences between Marsello: Loyalty, Email, SMS and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps	Marsello: Loyalty, Email, SMS Install	LTV.ai: AI Email MarketingInstall	Kangaroo: Loyalty and Rewards Install	Add app
General information
Ratings	4.2 ★ (162 reviews)	5.0 ★ (5 reviews)	4.9 ★ (58 reviews)
Developed by	Marsello	LTV.ai	Kangaroo Rewards
Launch date	29 May 2017	13 July 2023	4 March 2022
Pricing	$60/month, $120/month	Free	$199/month
Objective	Instagram post planner. Schedule your social media content.	Email and SMS campaigns built overnight, ready to approve.	Kangaroo's Loyalty Rewards: Deals, References, and Advertising.
Categories	Loyalty and rewards, Email marketing	Loyalty and rewards, Email marketing	Email marketing, Loyalty and rewards
Key features & highlights
Purpose	Boost sales and reward regular customers using effective email marketing strategies in-store and online.	Re-engage customers who have lost interest. Give rewards to loyal customers. Use AI to boost customer lifetime value.	Kangaroo is a worldwide reward system designed to boost customer loyalty for brands.
Features list	Create customizable loyalty, rewards, and referral programs to boost customer retention and repeat sales. Set up a flexible points-based system offering rewards like discounts, free products, and exclusive perks. Launch targeted email and SMS marketing campaigns driven by real-time sales and customer data.	Automates personalized email, SMS, and onsite interactions to increase repeat purchases and engagement. Uses AI-driven conversations to provide real-time, tailored product recommendations for each customer. Reactivates inactive customers with individualized outreach and win-back marketing sequences.	Customize loyalty programs with your brand’s colors, logo, and visuals. Reward customers with points for every dollar spent and redeemable offers. Send targeted promotions via SMS, email, and push notifications.
Highlights	—	—	—
User reviews and ratings
Recommended	84.0%	100.0%	98.3%
Pros	Offers an integrated solution combining robust loyalty programs with advanced email marketing and automation, streamlining business operations. Interface is intuitive and user-friendly, allowing for fast installation and minimal learning curve for both staff and customers. Drives repeat business and boosts sales through well-implemented loyalty features and automated email flows. Provides extensive customization options for loyalty widgets, email templates, rewards, and program design to fit diverse brand identities. Free and reasonably priced plans exist for smaller businesses or initial use, with valuable features accessible without immediate high costs. Integrates well with e-commerce platforms (notably Shopify and POS), supporting both online and brick-and-mortar operations. Automation of campaigns and workflows significantly reduces manual marketing tasks and follow-up efforts. Many users highlight prompt, knowledgeable, and helpful customer service experiences, with follow-up and willingness to address feedback. Offers innovative functions such as detailed segmentation, reporting, and multi-site capability within a single platform. Businesses report noticeable increases in sales, average order value, and customer engagement after implementation.	Direct, attentive support and proactive collaboration facilitate a seamless partnership experience. The setup process is straightforward, with clear goal alignment and dedicated assistance before launch. The program reliably delivers measurable, incremental revenue benefits. Revenue results are clearly communicated, including holdout tests and transparent billing practices.	Consistently praised for responsiveness, knowledge, and professionalism, with specific team members frequently highlighted. Users report smooth setup and clear guidance, making the transition to the platform effortless. Flexibility in tailoring rewards and points systems to fit unique business needs is frequently appreciated. Seamless compatibility with Shopify, POS systems, and other tools enhances functionality. The app runs smoothly without major issues, contributing to a positive user experience. Users note increased customer engagement, retention, and sales due to the loyalty program. The platform is described as intuitive and easy to navigate, with helpful features.
Cons	Multiple users experienced unexpected and steep price hikes, particularly when exceeding certain customer thresholds, making the app unaffordable for many small businesses. Some customers reported being locked out of their accounts or losing access to customer data and features during plan transitions, often without adequate warning or notification. While many users praise support, others report unresponsiveness, delayed replies, or unhelpful resolutions, especially during critical incidents. Reports include bugs in the loyalty point tracking, referral system errors, email marketing crashes, and unresolved integration issues, which sometimes affect business operations. Several cases of being charged for unused services, denied refunds, and difficult cancellation or downgrade experiences, resulting in negative perceptions of fairness and trust.	No frequently mentioned or actionable negative themes were identified in the provided reviews.	Some users mention challenges integrating the app with Shopify’s POS due to platform inflexibility.
Pricing and plans
Total pricing plans	2	1	1
Free plan	Not available	Available	Not available
Free trial	Yes, for 14 day(s)	No	No
Technical information
Rating	4.2 ★	5.0 ★	4.9 ★
Total reviews	162	5	60
Launch date	29 May 2017	13 July 2023	4 March 2022

More details about Marsello: Loyalty, Email, SMS

Product description

Marsello is a platform that assists brands in launching a top-tier loyalty and rewards program that integrates with Shopify and your POS system. It offers features such as point collection, rewards, discounts, and VIP tiers, and facilitates effective email and SMS marketing campaigns using sales data. The platform provides valuable insight into customer behavior to enhance marketing decisions.

AI summary

Marsello is a comprehensive Shopify app that combines loyalty program management and marketing automation, including email and SMS campaigns, within a unified platform. Core features include customizable loyalty rewards systems, flexible points and rewards structures, automated customer segmentation, and tailored email flows such as abandoned cart and win-back campaigns. The platform is noted for its ease of setup, user-friendly interface, extensive customization options, and effective integration with both online and offline (POS) channels. Marsello’s analytics provide actionable insights into customer behavior and campaign performance, supporting revenue growth and customer retention. However, significant weaknesses include recent and substantial price increases, rigid pricing tiers based on customer count, and abrupt changes to legacy plans, which have resulted in account lockouts and loss of access to customer data for some merchants. Reports also highlight inconsistent customer support, technical bugs affecting the rewards and referral system, limitations in campaign editor functionality—including lack of live Shopify data sync—and challenges with discount configurations. Overall, Marsello offers powerful omnichannel loyalty and marketing tools but poses scaling and cost challenges for businesses with larger customer bases or those seeking more responsive support and platform stability.

Support

For any questions, concerns, or assistance with Marsello: Loyalty, Email, SMS, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Marsello: Loyalty, Email, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Marsello: Loyalty, Email, SMS are available in various languages on the Shopify app store, including English.

Marsello: Loyalty, Email, SMS support information in a nutshell

Support email	help@marsello.com
Contact number(s)	Not available
FAQ page	FAQ details
Privacy policy	Privacy details
Language support	English

Integration

The list of top Shopify apps, features or software tools that Marsello: Loyalty, Email, SMS seamlessly integrates with are given below.

CheckoutShopify POSShopify FlowCin7CloverHeartland RetailKlaviyoLightspeedMeta

Developer

Name	Marsello
Profile	See all apps by Marsello
Website	View developer profile
Address	4 Bond Street, Level 4, Wellington, WGN, 6011

Installation

How to install Marsello: Loyalty, Email, SMS on your Shopify store

Send your details

Your name, email and store domain go straight to the Marsello team.

The developer gets in touch

Marsello contacts you directly to arrange setup for your store.

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.4

★★★★☆

162 total reviews

5127

118

Marsello: Loyalty, Email, SMS has an overall rating of 4.4 stars from a total of 162 reviews on the Shopify app store. Of these, 136 (84.0%) are positive, 6 (3.7%) are neutral, and 20 (12.3%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Guitars on Mainfrom United States · 6 July 2026

A very robust loyalty platform that keeps improving and offers excellent customer support.

★★★★★Via Artistsfrom Australia · 17 November 2025

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

★★★★★East Coast Supplementsfrom Australia · 21 June 2025

Easy to Use and Boosted Our Revenue!Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!

★★★★★CARDPOPUSAfrom United States · 8 November 2024

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.

★★★★★WE-ARfrom New Zealand · 7 August 2024

The Account Manager, Shanaya, is fantastic and super helpful.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank

key-apps-for-retail

Total reviews

162

No change vs 30 days ago

Average rating

4.4 ★

0.00 vs 30 days ago

Top market

51.8% of installs

Category & keyword rankings

Position and market share today

Collectionkey-apps-for-retail	#4	0.2% ▲0.0
CollectionWorks with Shopify Marketing	#13	0.0% ▲0.0
Keyworddatabase	#38	—
CategoryCustomer loyalty	#39	0.0% ▲0.0

Reviews trend

Cumulative reviews · last 6 months

160 → 162 reviews · rating steady at 4.4★

Ranks #4 in 1 of 10 App Store groups tracked.Open full charts →

Marsello: Loyalty, Email, SMS FAQs

How do I install the Marsello: Loyalty, Email, SMS Shopify app?

To install Marsello: Loyalty, Email, SMS on your Shopify store, click on the Marsello: Loyalty, Email, SMS installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Marsello: Loyalty, Email, SMS on your Shopify store, then contact us now.

What are the key features of Marsello: Loyalty, Email, SMS?

The key features offered by Marsello: Loyalty, Email, SMS to Shopify store owners are:

Loyalty Program: Increase repeat business with points, rewards, and VIP tiers
Customer Portal: Make it easy for brands to sign up and engage with your program
Marketing: Put your loyalty data to work with integrated email and SMS campaigns
Reporting: Get real-time data about your loyalty and marketing performance.
Works with eCommerce & POS: A consistent loyalty experience across your channels

Does Marsello: Loyalty, Email, SMS integrate with other Shopify apps or tools?

Yes, Marsello: Loyalty, Email, SMS seamlessly integrates with other Shopify apps or tools, such as Easily set up and start a multi-channel loyalty program. No coding needed., Boost your sales by using email marketing, rewards, automated campaigns and SMS., Make a smooth loyalty program by combining your point of sale and online shopping sites..

Is there a free trial available for Marsello: Loyalty, Email, SMS?

Yes, Marsello: Loyalty, Email, SMS offers a 14-day free trial on all its paid plans.

What are the pricing plans for Marsello: Loyalty, Email, SMS?

The app offers 2 paid plans, which cost $60/month, $120/month, and come with a 14-day free trial period.

How does billing work for Marsello: Loyalty, Email, SMS?

Marsello: Loyalty, Email, SMS uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Marsello: Loyalty, Email, SMS allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Marsello: Loyalty, Email, SMS offer customer support?

Yes, Marsello: Loyalty, Email, SMS offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Marsello: Loyalty, Email, SMS offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Marsello: Loyalty, Email, SMS compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Show all 9 FAQs

Alternatives

See all alternatives to Marsello: Loyalty, Email, SMS

LTV.ai: AI Email Marketing

by LTV.ai

Re-engage customers who have lost interest. Give rewards to loyal customers. Use AI to boost customer lifetime value.

Free

★ 5.0 (5)

Kangaroo: Loyalty and Rewards

by Kangaroo Rewards

Kangaroo's Loyalty Rewards: Deals, References, and Advertising.

From $199/mo

★ 4.9 (58)

Get See rank & install trends →

theMarketer: Email marketing

by theMarketer International SRL - RO46003544

Free to install · From $23.28/mo

★ 5.0 (4)

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Marsello: Loyalty, Email, SMS Shopify App by Marsello

Install in your Shopify store We pass your name, email and store domain to the Marsello team so they can help install and configure the app on your store.

Pros and cons

Screenshots

About the app