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TrueLoyal Vs Yotpo: Loyalty Rewards Program: Which Shopify App Is Best For Your Store In October 2026?

Discover the power of Shopify apps as we compare TrueLoyal and Yotpo: Loyalty Rewards Program side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.

Yotpo leads on 5 of the 7 factors, including rating, total reviews and track record — 970 reviews at 4.7★ and a free plan — while TrueLoyal leads on budget. Read the full verdict

Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

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Comparison

Top TrueLoyal alternatives — detailed comparison

The table below highlights the crucial differences between TrueLoyal and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
TrueLoyalInstall
Yotpo: Loyalty Rewards ProgramInstall
Add app
General information
Ratings4.5 ★ (34 reviews)4.7 ★ (970 reviews)
Developed byZinreloYotpo - L&R
Launch date1 September 201728 July 2015
PricingFreeFree, $199/month
ObjectiveComprehensive Benefits and Loyalty SchemeYotpo's Loyalty, Referrals & Rewards program (previously known as Swell)
CategoriesLoyalty and rewardsLoyalty and rewards
Key features & highlights
PurposeA SaaS-based, high-quality loyalty platform that assists brands in starting comprehensive reward programs.Create a loyalty program that keeps customers coming back by offering customizable features and more than just rewards.
Features list
  • Earn points for purchases, social follows, and other customer activities.
  • Redeem earned points for discounts, coupons, or free products.
  • Tier-based rewards offer exclusive benefits for loyal customers.
  • Customize and launch a loyalty program without any coding required.
  • Reward customers with points, discounts, and VIP tiers for repeat purchases.
  • Automate engagement with 20+ pre-built campaigns for goals like spending or referrals.
Highlights—
  • Based in United States
User reviews and ratings
Recommended88.2%91.8%
Pros
  • The app successfully encourages repeat purchases and customer loyalty through its rewards system.
  • Users highlight the ability to tailor the app’s appearance and rules to match their brand.
  • Many reviews praise the quick, helpful, and personalized assistance from the support team.
  • The app is frequently described as simple to install and configure, even for non-technical users.
  • Users appreciate the detailed data and insights provided to optimize their loyalty programs.
  • The free tier is noted as a valuable starting point for small businesses or startups.
  • The loyalty program’s interface can be fully customized to align with the store’s branding.
  • Points can be earned through various actions beyond purchases, enhancing engagement.
  • Automated alerts for points, rewards, and milestones are well-received.
  • Many users report that their customers enjoy and actively participate in the rewards program.
  • Frequent praise for responsive, knowledgeable, and helpful support staff.
  • The app is consistently described as intuitive and easy to navigate.
  • Users highlight the ability to tailor rewards and features to their business needs.
  • Many reviews note increased customer engagement and sales after implementation.
  • The app is frequently praised for its straightforward and fast installation process.
  • Seamless compatibility with other platforms and Shopify templates.
  • Users appreciate the comprehensive tools and functionalities offered.
  • Positive feedback on the robust features available in the free tier.
  • The referral system is highlighted as easy to set up and effective.
Cons
  • Several users criticize the steep pricing, especially for higher-tier plans.
  • Reviews mention frustration over hidden costs after installation, despite "free" advertising.
  • The app lacks seamless integration with Shopify POS, disadvantaging brick-and-mortar stores.
  • Importing or managing customer data manually is described as cumbersome.
  • Some users report glitches, especially with complex setups.
  • Confusion around how points are earned or deducted.
  • New users occasionally find initial setup or features confusing.
Pricing and plans
Total pricing plans12
Free planAvailableAvailable
Free trialNoNo
Technical information
Rating4.5 ★4.7 ★
Total reviews34972
Launch date1 September 201728 July 2015

TrueLoyal vs Yotpo: Loyalty Rewards Program: Final Verdict

When choosing the ideal Shopify app for your business, both TrueLoyal and Yotpo: Loyalty Rewards Program offer unique strengths and considerations.

The choice between TrueLoyal and Yotpo: Loyalty Rewards Program depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.

We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.

Here's a breakdown of key factors to help you choose a winner.

🥇 Yotpo: Loyalty Rewards Program

Takes 5 of the 7 comparison factors. TrueLoyal leads on budget.

FactorPriorityTrueLoyalYotpo
Average RatingHigh priority—WinnerDetail
Total ReviewsHigh priority—WinnerDetail
Launch DateLow priority—WinnerDetail
BudgetHigh priorityWinner—Detail
Support ChannelMedium priority—WinnerDetail
IntegrationsMedium priority—WinnerDetail
Trial PeriodLow priority——Detail

Average Rating

High priority

While considering user reviews, take note of the average ratings for TrueLoyal and Yotpo: Loyalty Rewards Program. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, TrueLoyal holds an average rating of 4.5 stars, whereas Yotpo: Loyalty Rewards Program has 4.7 star ratings.

🥇 Winner: Yotpo: Loyalty Rewards Program🥈 Runner Up: TrueLoyal
For complete details, see the Ratings and Reviews section.

Total Reviews

High priority

Consider the total number of reviews TrueLoyal and Yotpo: Loyalty Rewards Program have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, TrueLoyal has received a total of 34 reviews and Yotpo: Loyalty Rewards Program has 970 reviews.

🥇 Winner: Yotpo: Loyalty Rewards Program🥈 Runner Up: TrueLoyal
For complete details, see the Ratings and Reviews section.

Launch Date

Low priority

While not a direct measure of quality, consider the launch date of each app - TrueLoyal and Yotpo: Loyalty Rewards Program to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. TrueLoyal and Yotpo: Loyalty Rewards Program were launched on Sep 1, 2017 and Jul 28, 2015 respectively.

🥇 Winner: Yotpo: Loyalty Rewards Program🥈 Runner Up: TrueLoyal
For complete details, see the Overview of the Apps section.

Budget

High priority

Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, TrueLoyal offers 1 pricing plan (1 free plan, 0 paid plans) with an average plan price of $0.00. Yotpo: Loyalty Rewards Program, on the other hand, has a total of 2 pricing plans (1 free plan, 1 paid plan) with an average plan price of $99.50.

🥇 Winner: TrueLoyal🥈 Runner Up: Yotpo: Loyalty Rewards Program
For complete details, see the Pricing Details section.

Support Channel

Medium priority

Both TrueLoyal and Yotpo: Loyalty Rewards Program provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:

TrueLoyal2 support options
Yotpo: Loyalty Rewards Program3 support options
🥇 Winner: Yotpo: Loyalty Rewards Program🥈 Runner Up: TrueLoyal
For complete details, see the Support section.

Integrations

Medium priority

Evaluate the integration capabilities of TrueLoyal and Yotpo: Loyalty Rewards Program. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.

TrueLoyal8 integrations
Yotpo: Loyalty Rewards Program9 integrations
🥇 Winner: Yotpo: Loyalty Rewards Program🥈 Runner Up: TrueLoyal
For complete details, see the Integrations section.

Trial Period

Low priority

Free trial periods allow you to explore the app's features and functionalities before committing. TrueLoyal has no free trial period. Yotpo: Loyalty Rewards Program, on the other hand, has no free trial period. Take advantage of these trial periods to assess how well each app aligns with your specific business needs.

🥇 Winner: N/A🥈 Runner Up: N/A
For complete details, see the Features section.

By comparing and weighing these factors, you can make an informed decision and determine the winner between TrueLoyal and Yotpo: Loyalty Rewards Program that aligns best with your requirements and preferences for a successful Shopify app experience.

Shopify Apps Detailed Comparison: TrueLoyal vs Yotpo: Loyalty Rewards Program

In this comprehensive comparison, we'll delve into the details of two Shopify apps: TrueLoyal and Yotpo: Loyalty Rewards Program. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.

OverviewTrueLoyal vs Yotpo: Loyalty Rewards Program

Let's dive into the overview of these two apps: TrueLoyal and Yotpo: Loyalty Rewards Program, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.

TrueLoyal Overview

TrueLoyal is a Shopify app developed by Unknown Developer to help merchants with Comprehensive Benefits and Loyalty Scheme. With an average rating of 4.5 stars from 34 reviews, TrueLoyal is one of the top-rated Loyalty and rewards Shopify apps.

Launch DateSep 1, 2017
PurposeA SaaS-based, high-quality loyalty platform that assists brands in starting comprehensive reward programs.
Pricing summaryFree to install. Additional charges may apply.

Yotpo: Loyalty Rewards Program Overview

Yotpo: Loyalty Rewards Program is a Shopify app developed by Unknown Developer to help merchants with Yotpo's Loyalty, Referrals & Rewards program (previously known as Swell). With an average rating of 4.7 stars from 970 reviews, Yotpo: Loyalty Rewards Program is one of the top-rated Loyalty and rewards Shopify apps.

Launch DateJul 28, 2015
PurposeCreate a loyalty program that keeps customers coming back by offering customizable features and more than just rewards.
Pricing summaryFree to install
Features ComparisonTrueLoyal vs Yotpo: Loyalty Rewards Program

While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.

TrueLoyal Features

  • Get points for actions such as buying on the website or following on Instagram.
  • Give rewards to your customers that they can use their earned points on.
  • Set up promotions, rewards, and benefits according to different levels.

Yotpo: Loyalty Rewards Program Features

  • Track and assess the return on investment (ROI), average order value (AOV), lifetime value (LTV), and more of your loyalty and referral programs.
  • Set up and manage your loyalty and rewards program easily without coding.
  • Encourage repeated buying and customer interaction through a variety of rewards and VIP levels.
  • Implement a stepped plan based on points, expenditure, purchases, or referrals.
  • Our products collaborate to establish a loyalty experience, and don't merely work as a program.
Pricing PlansTrueLoyal vs Yotpo: Loyalty Rewards Program

There are tons of Shopify apps for small businesses and enterprises alike. From TrueLoyal to Yotpo: Loyalty Rewards Program, each offers a range of pricing packages to accommodate different business needs.

Let's see how the prices of TrueLoyal and Yotpo: Loyalty Rewards Program measure up.

TrueLoyal Pricing Details

TrueLoyal offers 1 free plan.

Free
$0 /month

Yotpo: Loyalty Rewards Program Pricing Details

Yotpo: Loyalty Rewards Program has 2 pricing plans: 1 free and 1 paid. The paid plan costs $199/ month and has no free trial period.

Free
$0 /month
  • Rewards Sticky Bar
  • Earn Points for Purchases
  • Points Exchanged for Discounts
  • Referral Program
  • Reporting and Analytics
Pro
$199 /month
  • Rewards Page
  • Additional Ways to Earn
  • More Rewards
  • Redeem Points at Checkout
  • Webhooks

Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

User RatingsTrueLoyal vs Yotpo: Loyalty Rewards Program

User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about TrueLoyal and Yotpo: Loyalty Rewards Program.

TrueLoyal Ratings

TrueLoyal has garnered an overall rating of 4.5 stars from a total of 34 reviews on the Shopify app store.

4.5★★★★★| 34 reviews

Of the total reviews, 90% are positive, 10% are neutral, and 10% are negative.

✨ AI Summary of TrueLoyal Reviews

Zinrelo is a Shopify loyalty and rewards app designed to help businesses increase customer retention and engagement through customizable reward programs. The app offers features such as points-based rewards, referral incentives, tiered membership systems, and automated email notifications. It provides a branded, integrated dashboard that aligns with store aesthetics and supports various reward activities, including purchases, reviews, and social shares. The app is noted for its responsive customer support, with many users highlighting quick resolution of issues and personalized assistance during setup. However, some limitations include unclear pricing transparency, with the free plan offering restricted functionality and higher-tier plans requiring significant annual commitments. Additional drawbacks include a lack of Shopify POS integration, making it less suitable for businesses with physical stores, and occasional challenges with uninstallation or residual elements remaining on websites. While praised for its ease of use and customization options, the app’s value is most apparent for businesses with moderate customer bases, as scalability issues and overage fees can arise for larger audiences. Overall, Zinrelo serves as a comprehensive loyalty solution with strong support but may not be cost-effective for all merchants.

Yotpo: Loyalty Rewards Program Ratings

Yotpo: Loyalty Rewards Program has garnered an overall rating of 4.7 stars from a total of 970 reviews on the Shopify app store.

4.7★★★★★| 970 reviews

Of the total reviews, 94% are positive, 6% are neutral, and 6% are negative.

✨ AI Summary of Yotpo: Loyalty Rewards Program Reviews

The app is a Shopify loyalty and rewards program designed to enhance customer engagement and drive sales through customizable reward campaigns, referrals, and point-based incentives. It offers a user-friendly interface with straightforward setup and integration, including features like pop-ups, email integration, and landing pages. The app supports various reward types, such as discounts and free products, and provides extensive customization options to align with store branding. A notable strength is its responsive and knowledgeable customer support team, which assists with technical issues and setup promptly. However, some users report occasional bugs or complexities in understanding point calculations, particularly with advanced configurations. The app is praised for its free tier with robust functionality, making it accessible for small businesses, though certain premium features may require upgrading. Overall, it is a versatile tool for boosting customer retention and sales, backed by reliable support, though minor usability challenges may arise during implementation.

Pros and ConsTrueLoyal vs Yotpo: Loyalty Rewards Program

Let's explore the pros and cons of TrueLoyal and Yotpo: Loyalty Rewards Program to better understand their strengths and limitations.

TrueLoyal Pros and Cons

Pros
  • The app successfully encourages repeat purchases and customer loyalty through its rewards system.
  • Users highlight the ability to tailor the app’s appearance and rules to match their brand.
  • Many reviews praise the quick, helpful, and personalized assistance from the support team.
  • The app is frequently described as simple to install and configure, even for non-technical users.
  • Users appreciate the detailed data and insights provided to optimize their loyalty programs.
  • The free tier is noted as a valuable starting point for small businesses or startups.
  • The loyalty program’s interface can be fully customized to align with the store’s branding.
  • Points can be earned through various actions beyond purchases, enhancing engagement.
  • Automated alerts for points, rewards, and milestones are well-received.
  • Many users report that their customers enjoy and actively participate in the rewards program.
Cons
  • Several users criticize the steep pricing, especially for higher-tier plans.
  • Reviews mention frustration over hidden costs after installation, despite "free" advertising.
  • The app lacks seamless integration with Shopify POS, disadvantaging brick-and-mortar stores.
  • Importing or managing customer data manually is described as cumbersome.

Yotpo: Loyalty Rewards Program Pros and Cons

Pros
  • Frequent praise for responsive, knowledgeable, and helpful support staff.
  • The app is consistently described as intuitive and easy to navigate.
  • Users highlight the ability to tailor rewards and features to their business needs.
  • Many reviews note increased customer engagement and sales after implementation.
  • The app is frequently praised for its straightforward and fast installation process.
  • Seamless compatibility with other platforms and Shopify templates.
  • Users appreciate the comprehensive tools and functionalities offered.
  • Positive feedback on the robust features available in the free tier.
  • The referral system is highlighted as easy to set up and effective.
Cons
  • Some users report glitches, especially with complex setups.
  • Confusion around how points are earned or deducted.
  • New users occasionally find initial setup or features confusing.
Featured IntegrationsTrueLoyal vs Yotpo: Loyalty Rewards Program

Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of TrueLoyal and Yotpo: Loyalty Rewards Program, and see how effortlessly these apps can enhance your store operations.

TrueLoyal Integrations

TrueLoyal offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutShopify POSAttentiveCloverKlaviyoLightspeedListrakNetsuite

Yotpo: Loyalty Rewards Program Integrations

Yotpo: Loyalty Rewards Program offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:

CheckoutCustomer accountsShopify POSShopify Flow2048 VariantsGorgiasKlaviyoReChargeYotpo
SupportTrueLoyal vs Yotpo: Loyalty Rewards Program

The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to TrueLoyal and Yotpo: Loyalty Rewards Program. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.

TrueLoyal User Support

For any inquiries or assistance regarding TrueLoyal, their dedicated support team is here to assist you. You can reach out to them via email at [email protected].

Yotpo: Loyalty Rewards Program User Support

For any inquiries or assistance regarding Yotpo: Loyalty Rewards Program, their dedicated support team is here to assist you. You can reach out to them via email at [email protected]. To address common concerns, Yotpo: Loyalty Rewards Program offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.

Need assistance in choosing the right app for your store?

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Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

FAQs for TrueLoyal and Yotpo: Loyalty Rewards Program

1. What is the key difference between these Shopify apps: TrueLoyal and Yotpo: Loyalty Rewards Program?

When comparing various Shopify apps, their main objective sets them apart. TrueLoyal is designed to help merchants with Comprehensive Benefits and Loyalty Scheme. On the other hand, Yotpo: Loyalty Rewards Program focuses on Yotpo's Loyalty, Referrals & Rewards program (previously known as Swell). Assessing these differences will help you determine which app aligns best with your unique business needs.

2. Which app between TrueLoyal and Yotpo: Loyalty Rewards Program offers free pricing plan options for Shopify merchants?

TrueLoyal has 1 free plan. Yotpo: Loyalty Rewards Program has 1 free plan.

3. What are the pricing plans for TrueLoyal and Yotpo: Loyalty Rewards Program?

While the specific pricing plans may vary for each app, here's a general breakdown:

TrueLoyal offers a total of 1 pricing plan: 1 free plan and 0 paid plans. Paid plan costs: Not available. Free plan cost: Free.

Yotpo: Loyalty Rewards Program offers a total of 2 pricing plans: 1 free plan and 1 paid plan. Paid plan cost: $199/ month. Free plan cost: Free.

4. Is there a free trial available for TrueLoyal and Yotpo: Loyalty Rewards Program?

TrueLoyal has no free trial period. Yotpo: Loyalty Rewards Program, on the other hand, has no free trial period.

5. What are the integration options available for TrueLoyal and Yotpo: Loyalty Rewards Program?

TrueLoyal: Checkout, Shopify POS, Attentive, Clover, Klaviyo, Lightspeed, Listrak, Netsuite.

Yotpo: Loyalty Rewards Program: Checkout, Customer accounts, Shopify POS, Shopify Flow, 2048 Variants, Gorgias, Klaviyo, ReCharge, Yotpo.

6. What are the support options available for TrueLoyal and Yotpo: Loyalty Rewards Program?

TrueLoyal · Email: [email protected] · Website: https://www.zinrelo.com?utm_source=partnerlisting&utm_medium=partnerlisting

Yotpo: Loyalty Rewards Program · Email: [email protected] · Website: https://www.yotpo.com/platform/loyalty/ · FAQ: https://support.yotpo.com/en/swell-loyalty-referrals/getting-started

7. Are TrueLoyal and Yotpo: Loyalty Rewards Program compatible with my Shopify theme?

Generally, TrueLoyal and Yotpo: Loyalty Rewards Program are designed to be compatible with most Shopify themes. However, it is always advisable to review the app documentation or contact the app's support team to ensure seamless integration with your specific theme.

8. Which app between TrueLoyal and Yotpo: Loyalty Rewards Program is better?

Determining which app between TrueLoyal and Yotpo: Loyalty Rewards Program is better depends on your specific business requirements. It is recommended to thoroughly evaluate each app based on various factors such as customer reviews, support, integrations, and functionalities to make an informed decision that aligns best with your unique requirements.

Smile: Loyalty Program RewardsBuilt for Shopify
by Smile.io

Earn customer loyalty with points, rewards, and referral incentives.

Free plan · From $15/mo · 14d trial
★ 4.9 (4.6K)
UpPromote Affiliate MarketingBuilt for Shopify
by UpPromote

Expand with our Ambassador, Influencer, Referral, and Affiliate Program.

Free plan · From $29.99/mo · 14d trial
★ 4.9 (3.9K)

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Zinrelo team so they can help install and configure the app on your store.

.myshopify.com

Compared in this guide

TrueLoyal
4.5 ★ · 34 reviews · Free plan
Yotpo: Loyalty Rewards Program
4.7 ★ · 970 reviews · Free plan

Verdict at a glance

Yotpo takes 5 of the 7 comparison factors, including rating, total reviews and track record. TrueLoyal leads on budget.

🥇 Winner: Yotpo: Loyalty Rewards Program🥈 Runner Up: TrueLoyal
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