Yotpo: Loyalty Rewards Program Shopify App by Yotpo - L&R

Create a loyalty program that keeps customers coming back by offering customizable features and more than just rewards. Yotpo's Loyalty, Referrals & Rewards program (previously known as Swell)

4.6 969 reviewsFreePaid from $199/month

Install in your Shopify store We pass your name, email and store domain to the Yotpo - L&R team so they can help install and configure the app on your store.

.myshopify.com

Pros and cons

Pros and cons of Yotpo: Loyalty Rewards Program

Pros
  • Excellent Customer Support: Frequent praise for responsive, knowledgeable, and helpful support staff.
  • User-Friendly Interface: The app is consistently described as intuitive and easy to navigate.
  • Customization Options: Users highlight the ability to tailor rewards and features to their business needs.
  • Positive Impact on Sales: Many reviews note increased customer engagement and sales after implementation.
Cons
  • Bugs and Technical Issues: Some users report glitches, especially with complex setups.
  • Limited Clarity on Point Systems: Confusion around how points are earned or deducted.

Screenshots

Yotpo: Loyalty Rewards Program Shopify app screenshot 1
Yotpo: Loyalty Rewards Program Shopify app screenshot 2
Yotpo: Loyalty Rewards Program Shopify app screenshot 3
Yotpo: Loyalty Rewards Program Shopify app screenshot 4
Yotpo: Loyalty Rewards Program Shopify app screenshot 5
Yotpo: Loyalty Rewards Program Shopify app screenshot 6

About the app

Yotpo's Loyalty, Referrals & Rewards program (previously known as Swell)

  • Program Performance Tracking: Track and assess the return on investment (ROI), average order value (AOV), lifetime value (LTV), and more of your loyalty and referral programs.
  • No-code loyalty program.: Set up and manage your loyalty and rewards program easily without coding.
  • Building Customer Loyalty: Encourage repeated buying and customer interaction through a variety of rewards and VIP levels.
  • Tiered Rewards Program: Implement a stepped plan based on points, expenditure, purchases, or referrals.
  • Integrated Loyalty Solution: Our products collaborate to establish a loyalty experience, and don't merely work as a program.

Install in your Shopify store We pass your name, email and store domain to the Yotpo - L&R team so they can help install and configure the app on your store.

Keywords

loyalty rewards Shopify appscustomer retention Shopify appsreferral program Shopify appscustomizable loyalty Shopify appsboost CLTV Shopify appsno code loyalty Shopify appsrepeat purchases Shopify appsVIP tiers Shopify appstiered rewards Shopify appspoints program Shopify appsspend based rewards Shopify appspurchase rewards Shopify appsloyalty experience Shopify appsretention driving Shopify appsloyalty program ROI Shopify appsAOV boost Shopify appsLTV increase Shopify apps

Key features

  • Customize and launch a loyalty program without any coding required.
  • Reward customers with points, discounts, and VIP tiers for repeat purchases.
  • Automate engagement with 20+ pre-built campaigns for goals like spending or referrals.

Pricing

Yotpo: Loyalty Rewards Program pricing plans

Free
$0 /month
  • Rewards Sticky Bar
  • Earn Points for Purchases
  • Points Exchanged for Discounts
  • Referral Program
  • Reporting and Analytics
Pro
$199 /month
  • Rewards Page
  • Additional Ways to Earn
  • More Rewards
  • Redeem Points at Checkout
  • Webhooks

Not sure which plan to pick? Discuss Free or Pro plans with us, learn about custom pricing, or get a demo.

Here’s an overview of Yotpo: Loyalty Rewards Program costs for each of the plan(s)

The app has 2 pricing plans: 1 free and 1 paid. The free plan offered by Yotpo: Loyalty Rewards Program is Free. The paid plan offered by Yotpo: Loyalty Rewards Program is Pro.

The details of the plans are outlined below.

  • Free: this plan is free forever, incurring no subscription costs. It offers a wide range of features like Rewards Sticky Bar, Earn Points for Purchases, Points Exchanged for Discounts, Referral Program, Reporting and Analytics, AI Chat Support.
  • Pro: the Pro plan costs $199 and has no free trial period. The plan offers a host of features, including Rewards Page, Additional Ways to Earn, More Rewards, Redeem Points at Checkout, Webhooks, Addtl Integrations (KLV, Recharge, etc), AI Chat Support, Technical Support via Email.

Yotpo: Loyalty Rewards Program price summary

Pricing summaryFree to install
Total pricing plan(s)2
Number of free plan(s)1
Number of paid plan(s)1
Cost of paid plan(s)$199
Free trial availableNo

For further information regarding Yotpo: Loyalty Rewards Program pricing plans, see the official website.

Install in your Shopify store We pass your name, email and store domain to the Yotpo - L&R team so they can help install and configure the app on your store.

Comparison

Top Yotpo: Loyalty Rewards Program alternatives — detailed comparison

The table below highlights the crucial differences between Yotpo: Loyalty Rewards Program and similar other Shopify apps based on parameters like ratings, reviews, features, pricing, etc.

Apps
Add app
General information
Ratings4.7 ★ (970 reviews)4.9 ★ (4,632 reviews)5.0 ★ (9,013 reviews)
Developed byYotpo - L&RSmile.ioAppstle Inc.
Launch date28 July 20152 December 20148 April 2021
PricingFree, $199/monthFree, $15/month, $79/month, $199/monthFree, $10/month, $30/month, $100/month
ObjectiveYotpo's Loyalty, Referrals & Rewards program (previously known as Swell)Earn customer loyalty with points, rewards, and referral incentives.Reliable app for handling subscriptions, creating packages, bundling, etc.
CategoriesLoyalty and rewardsLoyalty and rewards, Pop-upsSubscriptions, Loyalty and rewards
Key features & highlights
PurposeCreate a loyalty program that keeps customers coming back by offering customizable features and more than just rewards.Start your own rewards program to transform new customers into lifelong clients.Easily set up and manage subscriptions with powerful merchant tools and a user-friendly interface.
Features list
  • Customize and launch a loyalty program without any coding required.
  • Reward customers with points, discounts, and VIP tiers for repeat purchases.
  • Automate engagement with 20+ pre-built campaigns for goals like spending or referrals.
  • Reward customers with points for every order to encourage repeat purchases and loyalty.
  • Offer VIP tiers and exclusive perks to incentivize ongoing engagement and higher spending.
  • Create and manage referral programs that turn existing customers into brand advocates.
  • Offer standard and prepaid subscriptions with free trial options.
  • Create custom subscription boxes and mystery boxes for shopper engagement.
  • Provide tiered discounts, personalized shipping, and gifts through loyalty programs.
Highlights
  • Based in United States
  • Based in United States
  • Based in United States
User reviews and ratings
Recommended92.0%96.8%99.3%
Pros
  • Frequent praise for responsive, knowledgeable, and helpful support staff.
  • The app is consistently described as intuitive and easy to navigate.
  • Users highlight the ability to tailor rewards and features to their business needs.
  • Many reviews note increased customer engagement and sales after implementation.
  • The app is frequently praised for its straightforward and fast installation process.
  • Seamless compatibility with other platforms and Shopify templates.
  • Users appreciate the comprehensive tools and functionalities offered.
  • Positive feedback on the robust features available in the free tier.
  • The referral system is highlighted as easy to set up and effective.
  • Consistently praised for quick, friendly, and effective assistance, often resolving issues within minutes.
  • The app is frequently described as intuitive, easy to set up, and simple for both merchants and customers to navigate.
  • Works well with platforms like Shopify, Klaviyo, and Omnisend, enhancing functionality without complications.
  • Boosts customer retention and repeat purchases, with features like points and rewards driving engagement.
  • Offers flexibility to tailor rewards and branding to match business needs and customer preferences.
  • Runs smoothly without noticeable lag, contributing to a positive user experience.
  • The free version provides substantial value, making it accessible for small businesses.
  • Users appreciate timely updates and improvements based on feedback.
  • Clean, elegant interface that enhances the customer experience and aligns with brand aesthetics.
  • Includes tutorials, guides, and responsive support to help users maximize the app’s features.
  • Consistently praised for rapid response times, personalized assistance, and 24/7 availability.
  • Smooth transition for users switching from other subscription apps, including data transfer and setup guidance.
  • Highly flexible with extensive options to tailor subscription plans and widgets to specific business needs.
  • Easy setup and navigation, often highlighted as user-friendly even for beginners.
  • Affordable plans with no hidden fees, frequently compared favorably to competitors.
  • Stable functionality with minimal reported issues, ensuring smooth subscription management.
  • Support team actively troubleshoots and resolves issues, often going beyond standard expectations.
  • Helpful resources, including videos and guides, to aid onboarding and customization.
  • Works well with various Shopify themes and other apps, enhancing compatibility.
  • Users appreciate the intuitive interface for managing subscriptions.
Cons
  • Some users report glitches, especially with complex setups.
  • Confusion around how points are earned or deducted.
  • New users occasionally find initial setup or features confusing.
  • Some users find the pricing steep, especially for small businesses needing premium features.
  • Issues reported with Internet Explorer, affecting customer sign-up and rewards access.
  • Key functionalities like granular reporting or point expiration are locked behind higher-tier plans.
  • Minor delays in changes reflecting on the storefront after customization.
  • A few users noted confusion or dissatisfaction with the jump between free and paid plans.
  • Some users noted missing functionalities like bulk order editing or skip-delivery options.
  • Occasional difficulties integrating widgets with certain Shopify themes without support intervention.
  • The "Migration Limitations" con was removed due to overwhelmingly positive sentiment around migration support in the reviews. The few negative mentions were outweighed by praise for seamless transitions.
Pricing and plans
Total pricing plans244
Free planAvailableAvailableAvailable
Free trialNoYes, for 14 day(s)Yes, for 14 day(s)
Technical information
Rating4.7 ★4.9 ★5.0 ★
Total reviews9694,6789,278
Launch date28 July 20152 December 20148 April 2021

More details about Yotpo: Loyalty Rewards Program

Product description

Yotpo Loyalty & Referrals is a flexible platform designed to enhance customer retention, with quick launch and easy modifications without requiring development knowledge. The platform enables customers to earn and redeem points through various campaigns, driving repeated purchases, increasing lifetime value, and engagement, while providing analytic insights to understand consumer behavior and make decisions that promote customer loyalty.

AI summary

The app is a Shopify loyalty and rewards program designed to enhance customer engagement and drive sales through customizable reward campaigns, referrals, and point-based incentives. It offers a user-friendly interface with straightforward setup and integration, including features like pop-ups, email integration, and landing pages. The app supports various reward types, such as discounts and free products, and provides extensive customization options to align with store branding. A notable strength is its responsive and knowledgeable customer support team, which assists with technical issues and setup promptly. However, some users report occasional bugs or complexities in understanding point calculations, particularly with advanced configurations. The app is praised for its free tier with robust functionality, making it accessible for small businesses, though certain premium features may require upgrading. Overall, it is a versatile tool for boosting customer retention and sales, backed by reliable support, though minor usability challenges may arise during implementation.

Support

For any questions, concerns, or assistance with Yotpo: Loyalty Rewards Program, the dedicated support team is readily available to help. To reach out to the support team, users can send an email to [email protected]. Additionally, Yotpo: Loyalty Rewards Program offers a comprehensive FAQ section to address common inquiries and provide self-help resources in their app FAQ section.

Language support

Details of the Yotpo: Loyalty Rewards Program are available in various languages on the Shopify app store, including English.

Yotpo: Loyalty Rewards Program support information in a nutshell
Support emailloyaltyrefferals_support@yotpo.com
Contact number(s)Not available
FAQ pageFAQ details
Privacy policyPrivacy details
Language supportEnglish
Integration

The list of top Shopify apps, features or software tools that Yotpo: Loyalty Rewards Program seamlessly integrates with are given below.

CheckoutCustomer accountsShopify POSShopify Flow2048 VariantsGorgiasKlaviyoReChargeYotpo
Developer
NameYotpo - L&R
ProfileSee all apps by Yotpo - L&R
WebsiteView developer profile
Address400 Lafayette St, Yotpo Ltd, New York, NY, 10003

Installation

How to install Yotpo: Loyalty Rewards Program on your Shopify store

1

Send your details

Your name, email and store domain go straight to the Yotpo - L&R team.

2

The developer gets in touch

Yotpo - L&R contacts you directly to arrange setup for your store.

3

Install at your own pace

Perfect your store’s functionality without the pressure to move on until you’re ready.

Customer reviews

4.6
★★★★★
969 total reviews
5818
473
312
214
152

Yotpo: Loyalty Rewards Program has an overall rating of 4.6 stars from a total of 969 reviews on the Shopify app store. Of these, 891 (92.0%) are positive, 12 (1.2%) are neutral, and 66 (6.8%) are negative*.

*Ratings above four stars fall under positive review, three star reviews fall under neutral, and anything less than two stars falls under negative.

★★★★★Miraclesuitfrom United States · 3 August 2026

Jeff was great and assisted me with everything I needed in a timely manner!John B was also great!!!

★★★★★inookofrom France · 31 July 2026

Awesome support from Nyle. Efficient and reactive in solving our issue. ALways a pleasure

★★★★★MZ Wallacefrom United States · 30 July 2026

I received great assistance from Rodney D today with updating a customer's account.

★★★★★Dé Rococofrom United States · 16 July 2026

Nyle helped greatly!!! really helpful costumer service.

★★★★★Skinstationfrom Guernsey · 2 July 2026

Rodney D. was super helpful in helping me configure and set up the new Yotpo Spotlight feature!

Install in your Shopify store We pass your name, email and store domain to the Yotpo - L&R team so they can help install and configure the app on your store.

Performance on the App Store

Rankings, review momentum and install geography, refreshed weekly. Open the full charts for history, benchmarks and keyword detail.

Category rank
#1
yotpo
Total reviews
969
▲ 1 vs 30 days ago
Average rating
4.6 ★
0.00 vs 30 days ago
Top market
US
52.6% of installs · ▲ 0.33%

Category & keyword rankings

Position and market share today

Keywordyotpo#10.4% ▼0.1
Keywordyotpo sms#41.0% ▼1.6
Keywordrewards program#50.3% ▼0.2
Collectionkey-apps-for-retail#51.6% ▼0.4

Reviews trend

Cumulative reviews · last 6 months

954 → 969 reviews · rating steady at 4.6★
Ranks #1 in 1 of 10 App Store groups tracked.Open full charts →

Yotpo: Loyalty Rewards Program FAQs

How do I install the Yotpo: Loyalty Rewards Program Shopify app?
To install Yotpo: Loyalty Rewards Program on your Shopify store, click on the Yotpo: Loyalty Rewards Program installation link. Login to the Shopify store on which you want to install the app and follow the onboarding process. If you need our expert guidance to help you install Yotpo: Loyalty Rewards Program on your Shopify store, then contact us now.
What are the key features of Yotpo: Loyalty Rewards Program?

The key features offered by Yotpo: Loyalty Rewards Program to Shopify store owners are:

  • Customize, launch, and manage your loyalty and rewards program with no code
  • Incentivize repeat purchases & engagement with a variety of rewards & VIP tiers
  • Easily reward customers for valuable actions with 20+ out-of-the-box campaigns
  • Target loyalty segments based on points balance, number of referrals, & more
  • Track revenue growth, engagement, and more with advanced dashboards
Does Yotpo: Loyalty Rewards Program integrate with other Shopify apps or tools?

Yes, Yotpo: Loyalty Rewards Program seamlessly integrates with other Shopify apps or tools, such as Track and assess the return on investment (ROI), average order value (AOV), lifetime value (LTV), and more of your loyalty and referral programs., Set up and manage your loyalty and rewards program easily without coding., Encourage repeated buying and customer interaction through a variety of rewards and VIP levels..

Is there a free trial available for Yotpo: Loyalty Rewards Program?

No, Yotpo: Loyalty Rewards Program does not offer any free trial.

What are the pricing plans for Yotpo: Loyalty Rewards Program?

The app has 2 pricing plans: 1 free and 1 paid. The paid plan cost $199/month and has no free trial period.

How does billing work for Yotpo: Loyalty Rewards Program?

Yotpo: Loyalty Rewards Program uses USD for billing, with recurring and usage-based charges invoiced usually every 30 days.

Can I cancel or upgrade my subscription plan at any time?

Yes, Yotpo: Loyalty Rewards Program allows its subscribers to cancel or upgrade their subscription plan at any time.

Does Yotpo: Loyalty Rewards Program offer customer support?

Yes, Yotpo: Loyalty Rewards Program offers a dedicated support team for any kind of app-related assistance. To reach out to the support team, users can send an email to [email protected]. Additionally, Yotpo: Loyalty Rewards Program offers a comprehensive FAQ section to address common inquiries and provide self-help resources.

Is Yotpo: Loyalty Rewards Program compatible with my Shopify theme?

Please reach out to their support team at [email protected] to confirm its compatibility with your specific Shopify theme.

Most popular

Most popular Shopify apps on the market

Install in your Shopify store We pass your name, email and store domain to the Yotpo - L&R team so they can help install and configure the app on your store.

.myshopify.com
4.6★★★★★969 reviews · 92.0% positive

Writing reviews on ShopDigest is coming soon.

  • MI
    MiraclesuitUnited States · 3 Aug 2026
    ★★★★★

    Jeff was great and assisted me with everything I needed in a timely manner!John B was also great!!!

  • IN
    inookoFrance · 31 Jul 2026
    ★★★★★

    Awesome support from Nyle. Efficient and reactive in solving our issue. ALways a pleasure

  • MW
    MZ WallaceUnited States · 30 Jul 2026
    ★★★★★

    I received great assistance from Rodney D today with updating a customer's account.

  • DR
    Dé RococoUnited States · 16 Jul 2026
    ★★★★★

    Nyle helped greatly!!! really helpful costumer service.

  • SK
    SkinstationGuernsey · 2 Jul 2026
    ★★★★★

    Rodney D. was super helpful in helping me configure and set up the new Yotpo Spotlight feature!

  • MA
    ManucuristFrance · 18 Jun 2026
    ★★★★★

    Great service, thank you Christian C for your precious help.

  • MA
    makesy®United States · 11 Jun 2026
    ★★★★★

    Super responsive and polite support. Stephanie resolved my inquiry really fast, literally in a few minutes - 5/5 stars :)

  • J&
    Jules & Gem HawaiiUnited States · 27 May 2026
    ★★★★★

    Nyle was super helpful with helping me update our referral rewards! I was confused about the discount code, but Nyle gave me step by step instructions on how to update that. I would recommend working with Yotpo – their support team is great!

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