Facebook & Instagram — Country Distribution of Shopify Installs
Where Facebook & Instagram's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 34.43% | 0.01 |
| 2 |  United Kingdom | 6.62% | 0.12 |
| 3 |  Australia | 6.32% | 0.21 |
| 4 |  Canada | 6.16% | 0.09 |
| 5 |  Germany | 5.33% | 0.17 |
| 6 |  Mexico | 3.97% | 0.10 |
| 7 |  Spain | 3.85% | 0.07 |
| 8 |  France | 3.42% | 0.18 |
| 9 |  Italy | 3.39% | 0.05 |
| 10 |  Netherlands | 2.59% | 0.03 |
Showing 1-10 out of 94
Key Insights:
- United States contributes 34.4% of Facebook & Instagram's installs — its largest single market (94 countries tracked in total).
- Top 3 markets (United States, United Kingdom, Australia) cover 47.4% of Facebook & Instagram's reviews — highly concentrated demand.
- Australia is the fastest-growing market this month (+0.21pp) — emerging adoption worth tracking.
Facebook & Instagram — Country Share Trajectory Over Time
Monthly country share trajectory for Facebook & Instagram across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 29.04% | 32.98%3.94 | 33.60%0.62 | 34.42%0.82 | 34.35%0.07 | 34.43%0.08 |
| United Kingdom | 7.39% | 6.89%0.50 | 6.89%– | 6.61%0.28 | 6.59%0.02 | 6.62%0.03 |
| Australia | 6.76% | 5.94%0.82 | 6.13%0.19 | 6.13%– | 6.27%0.14 | 6.32%0.05 |
| Canada | 7.36% | 6.04%1.32 | 5.94%0.10 | 5.95%0.01 | 6.28%0.33 | 6.16%0.12 |
| Germany | 7.93% | 6.77%1.16 | 6.04%0.73 | 5.71%0.33 | 5.39%0.32 | 5.33%0.06 |
Key Insights:
- United States is Facebook & Instagram's largest market in this chart — share expanded from 22.4% to 34.4% over the charted period.
- Across the 5 plotted countries, Facebook & Instagram expanded in 1 and contracted in 4.
Facebook & Instagram — Where Its Merchant Base Lives
United States dominates Facebook & Instagram's install base on Shopify with 34.4% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 6.6%, with Australia at 6.3%. Together, the top 3 countries account for 47.4% of Facebook & Instagram's worldwide reviews on Shopify. Canada (6.2%) and Germany (5.3%) round out the top 5. Australia is the fastest-growing market for Facebook & Instagram this month (+0.21pp) — emerging adoption worth tracking against the established leaders.
Facebook & Instagram's 34.4% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Facebook & Instagram — Internationalisation Trajectory
United States is Facebook & Instagram's largest market in this view — share expanded from 22.4% to 34.4% over the charted period. Across the top 5 countries plotted, Facebook & Instagram's share contracted in 4 and expanded in 1 — concentration is consolidating into fewer regions. Germany is the sharpest contractor — slipping from 10.4% to 5.3% of installs over the charted window.
With 1 country expanding and 4 contracting for Facebook & Instagram, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
Top Categories Facebook & Instagram Ranks In on Shopify
- Keyword facebook — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keyword facebook ads — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keyword facebook channel — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keyword facebook instagram — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keyword Demographic analysis — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
Facebook & Instagram on Shopify — Geography FAQs
1. Where is Facebook & Instagram most popular on Shopify?
United States contributes the largest share of Facebook & Instagram's installs at 34.4% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 6.6% and Australia at 6.3%.
2. Which countries is Facebook & Instagram growing fastest in on Shopify?
Australia is the fastest-growing market for Facebook & Instagram this month, gaining +0.21pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
3. How is Facebook & Instagram's country share calculated on Shopify?
Country share is computed as the percentage of Facebook & Instagram's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
4. In how many countries is Facebook & Instagram installed on Shopify?
Facebook & Instagram has reviews from 94 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
5. Is Facebook & Instagram a global Shopify app?
Facebook & Instagram's install base is heavily concentrated in United States (34.4% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
6. How often does Facebook & Instagram's geographic distribution update?
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
