Facebook & Instagram — Market Share Across Shopify App Store Groups
Facebook & Instagram's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword facebook ads | 97.26%2.56 | Climbing |
| Keyword Demographic analysis | 96.95%0.68 | Declining |
| Keyword facebook channel | 86.48%1.91 | Climbing |
| Keyword facebook | 85.72%1.85 | Climbing |
| Keyword chat support | 70.33%0.41 | Climbing |
| Keyword facebook shop | 70.06%2.55 | Climbing |
| Keyword facebook marketing | 67.64%2.65 | Climbing |
| Keyword facebook store | 65.37%2.12 | Climbing |
| Keyword Order approval | 64.73%2.70 | Climbing |
| Collection Useful apps for Italy | 64.19%3.71 | Climbing |
Showing 1-10 out of 75
Key Insights:
- Facebook & Instagram captures 97.3% of installs in facebook ads — its strongest position among the 10 Shopify groups shown (75 groups in total).
- Over the past 30 days, 9 gained share and 1 lost share — net positive share momentum.
- Useful apps for Italy is the biggest gainer (+3.71pp) — strongest share momentum this month.
Facebook & Instagram — Market Share Trend Across Top Groups
Monthly market share trajectory for Facebook & Instagram across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Keyword Facebook Ads | 86.19% | 94.31%8 | 94.51%0 | 94.30%0 | 94.86%1 | 97.26%2 |
| Keyword Demographic Analysis | 86.97% | 95.68%9 | 96.55%1 | 97.10%1 | 97.78%1 | 96.95%1 |
| Keyword Facebook Channel | 55.89% | 80.02%24 | 83.62%4 | 83.74%0 | 85.58%2 | 86.48%1 |
| Keyword Facebook | 54.67% | 78.04%23 | 82.48%4 | 83.31%1 | 84.17%1 | 85.72%2 |
| Keyword Chat Support | 11.86% | 47.71%36 | 63.60%16 | 67.26%4 | 64.18%3 | 70.33%6 |
Key Insights:
- Facebook & Instagram's biggest share gain is in Chat Support — expanded from 34.9% to 70.3% over the charted period.
- Across the 5 plotted groups, Facebook & Instagram expanded share in 3 and contracted in 2.
Top Categories Facebook & Instagram Ranks In on Shopify
- Keyword facebook ads — Holds 97.3% market share in this keyword (+2.56pp this month) — Facebook & Instagram's growing footprint here.
- Keyword Demographic analysis — Holds 97.0% market share in this keyword (-0.68pp this month) — slipping in this keyword.
- Keyword facebook channel — Holds 86.5% market share in this keyword (+1.91pp this month) — Facebook & Instagram's growing footprint here.
- Keyword facebook — Holds 85.7% market share in this keyword (+1.85pp this month) — Facebook & Instagram's growing footprint here.
- Keyword chat support — Holds 70.3% market share in this keyword (+0.41pp this month) — Facebook & Instagram's growing footprint here.
Facebook & Instagram on Shopify — Market Share FAQs
1. Where does Facebook & Instagram have the most market share on Shopify?
Facebook & Instagram captures the largest share of installs in facebook ads — 97.3% of the group's tracked install base, followed by 97.0% in Demographic analysis and 86.5% in facebook channel. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Facebook & Instagram gaining or losing share in?
Facebook & Instagram is gaining share in more groups than it's losing. Useful apps for Italy is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Facebook & Instagram's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Facebook & Instagram hold market share?
Facebook & Instagram appears in 75 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Facebook & Instagram's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Facebook & Instagram's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
