Anniversary Shopify Apps — Country-Level Market Share
All countries ranked by current install share of anniversary Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 41.41% | 18.13 |
| 2 |  Germany | 13.66% | 13.30 |
| 3 |  Pakistan | 12.31% | 0.61 |
| 4 |  Japan | 9.62% | 9.62 |
| 5 |  Malaysia | 4.85% | 4.85 |
| 6 |  South Africa | 4.81% | 4.81 |
| 7 |  Australia | 3.43% | 3.30 |
| 8 |  Canada | 3.39% | 3.65 |
| 9 |  United Arab Emirates | 3.06% | 3.40 |
| 10 |  Saudi Arabia | 3.06% | 3.40 |
Showing 1-10 out of 44
Key Insights:
- United States drives 41.4% of anniversary Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, Germany, Pakistan) cover 67.4% of all tracked anniversary installs — highly concentrated demand.
- Germany is the fastest-growing market this month (+13.3pp) — emerging demand worth watching.
- United States's share of anniversary app reviews has slipped the most this month (-18.1pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Anniversary Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving anniversary Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 59.9%1.45 | 67.0%7.10 | 88.9%21.95 | 58.1%30.85 | 41.2%16.87 | 38.2%3.06 |
| Germany | 0.0%– | 0.0%– | 0.0%– | 2.7%2.69 | 8.7%6.02 | 9.3%0.58 |
| Pakistan | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– |
| Japan | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– |
| Malaysia | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– |
Key Insights:
- Top 5 markets plotted: United States, Germany, Pakistan, Japan, Malaysia.
- Anniversary app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Anniversary Shopify App Installs
United States dominates demand for anniversary Shopify apps with 41.4% of tracked installs — a single market that effectively defines the category's product priorities and pricing. Germany (13.7%) and Pakistan (12.3%) round out the top 3, together accounting for 67.4% of all anniversary app installs. Japan (9.6%) and Malaysia (4.9%) fill out the top 5, giving a combined view of where anniversary app demand actually concentrates. Germany is the fastest-growing market this month (+13.3pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United States has lost the most share this month (-18.1pp).
With 41.4% of anniversary app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in Germany (13.7%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Anniversary Shopify Apps Over Time
The top 5 plotted markets — United States, Germany, Pakistan, Japan, Malaysia — show which regions consistently drive anniversary app demand over time.
Top 5 Apps in Anniversary
- Birthday Email Marketing — Among the most-installed anniversary apps worldwide with 8.7% install share, rated 5.0★.
- Mysbox Mystery Boxes & Bundles — Among the most-installed anniversary apps worldwide with 28.9% install share, rated 5.0★.
- PineRaffle: Sweepstake Contest — Among the most-installed anniversary apps worldwide with 39.8% install share, rated 4.2★.
- Loyup: Loyalty Points Rewards — Among the most-installed anniversary apps worldwide with 5.2% install share, rated 5.0★.
- SweepPea: Buy‑to‑Enter Sweeps — Among the most-installed anniversary apps worldwide with 11.8% install share, rated 4.9★.
Anniversary Shopify Apps — Frequently Asked Questions
1. Which countries dominate anniversary Shopify app installs?
United States dominates anniversary Shopify app installs with 41.4% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are anniversary Shopify apps most popular?
anniversary apps are most popular in United States (41.4% share), Germany (13.7%), and Pakistan (12.3%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for anniversary Shopify apps?
Germany is the fastest-growing market for anniversary apps this month, gaining +13.3pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for anniversary Shopify apps?
United States has shed the most share this month (-18.1pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for anniversary on Shopify?
For anniversary (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for anniversary Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 38.2%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
