Apps tracked
Category leader
PineRaffle: Sweepstake ContestTop region
Top Anniversary Shopify Apps Ranked Today
Top 10 anniversary Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market share | Reviews |
|---|---|---|---|
 Birthday Email Marketing | 16 | 8.75%8.42 | 5– |
 Mysbox Mystery Boxes & Bundles | 2 | 28.86%28.86 | 20– |
| PineRaffle: Sweepstake Contest | 32 | 39.79%31.29 | 333 |
 Loyup: Loyalty Points Rewards | 41 | 5.25%5.25 | 33 |
 SweepPea: Buy‑to‑Enter Sweeps | 51 | 11.81%0.18 | 10– |
 ViralSweep Giveaways Contests | 64 | 1.97%8.69 | 149– |
 SweepWidget Giveaways Contests | 72 | 1.31%1.60 | 13– |
 Odicci: Games & Quizzes | 82 | 0.26%0.18 | 4– |
 Happy Birthday Email by UW | 93 | 0.17%0.79 | 145– |
 Zapiet ‑ Product Options | 102 | 1.20%0.74 | 331 |
Key Insights:
- Birthday Email Marketing commands 8.7% market share, -20.1pp ahead of Mysbox Mystery Boxes & Bundles — a fragmented anniversary category.
- In the last 30 days, 2 apps climbed and 7 dropped in ranking among the top 10 tracked anniversary apps.
- PineRaffle: Sweepstake Contest added the most new reviews this month (+3) — strong adoption momentum.
- Note: PineRaffle: Sweepstake Contest holds higher market share (39.8%) than the rank-#1 app Birthday Email Marketing — share and App Store rank don't align in this category, so cross-checking both views matters.
Live Ranking and Market Share Trends for Anniversary Shopify Apps
Monthly ranking and market share trends for the top 5 anniversary Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Birthday Email Marketing | — | — | — | #3– | #12 | #1– |
| Mysbox Mystery Boxes & Bundles | — | — | — | — | #2– | #2– |
| PineRaffle: Sweepstake Contest | #21 | #2– | #11 | #1– | #32 | #3– |
| Loyup: Loyalty Points Rewards | — | — | #2– | #2– | #75 | #43 |
| SweepPea: Buy‑to‑Enter Sweeps | #4– | #31 | #52 | #41 | #51 | #5– |
Key Insights:
- Birthday Email Marketing's ranking improved from #3 to #1 over the charted period.
- 1 of 5 top anniversary apps improved their position; 3 declined — a mixed picture.
- Birthday Email Marketing's market share is 8.8% — gaining +6.1pp since the start of the chart.
Anniversary Shopify Apps — Market Share by Country
Top 5 countries driving installs for anniversary Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market share | Change |
|---|---|---|
 United States | 41.4% | 18.13 |
 Germany | 13.7% | 13.30 |
 Pakistan | 12.3% | 0.61 |
 Japan | 9.6% | 9.62 |
 Malaysia | 4.9% | 4.85 |
Key Insights:
- United States accounts for 41.4% of anniversary app installs — the single largest market.
- Top 3 markets (United States, Germany, Pakistan) collectively cover 67.4% of all tracked anniversary installs — highly concentrated demand.
- Germany is the fastest-growing market this month (+13.3pp) — emerging demand worth watching.
Fastest to 1,000 Reviews — Anniversary Shopify Apps
Race-style view of how the top 5 anniversary Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| PineRaffle: Sweepstake Contest | Not yet reached | 35 |
| Mysbox Mystery Boxes & Bundles | Not yet reached | 20 |
| SweepPea: Buy‑to‑Enter Sweeps | Not yet reached | 11 |
| Birthday Email Marketing | Not yet reached | 5 |
| Loyup: Loyalty Points Rewards | Not yet reached | 2 |
Key Insights:
- 5 of the top 5 anniversary apps haven't yet crossed 1,000 reviews — PineRaffle: Sweepstake Contest is closest at 35 cumulative.
Top Anniversary Shopify Apps Ranked by Position
Birthday Email Marketing ranks #1 for anniversary with 8.7% share — the leader position in a fragmented field where many apps are within striking distance, -20.1pp ahead of Mysbox Mystery Boxes & Bundles (28.9%). PineRaffle: Sweepstake Contest sits at #3 with 39.8% share, rounding out the top tier. Together, the top 3 apps absorb 77.4% of all anniversary installs — a highly concentrated landscape with limited room for new entrants. Birthday Email Marketing is the standout mover this month, climbing 6 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.
Anniversary is a fragmented market — the top 3 apps together hold only 77.4% of installs, leaving Birthday Email Marketing's 8.7% lead modest in absolute terms and PineRaffle: Sweepstake Contest at 39.8% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate anniversary options more than rank does.
Live Ranking and Market Share Trends Across Anniversary Shopify Apps
Birthday Email Marketing climbed from #3 (Sep 2026) to #1 (Nov 2026) — a 2-position gain among anniversary apps over the charted window. Across the top 5 plotted anniversary apps, 3 lost rank positions while only 1 improved — consolidation at the top. Birthday Email Marketing's share expanded +6.1pp from 2.7% (Sep 2026) to 8.8% (Nov 2026) — a sustained widening of the gap against other anniversary apps over this window.
A 2-position move for the leader over the charted anniversary window is large enough to reflect real merchant adoption shifts, not just App Store noise — Birthday Email Marketing's climb as of Nov 2026 is the strongest trajectory signal in this chart.
Review Growth Velocity in Anniversary — Which Apps Grew Fastest
None of the top 5 anniversary apps tracked here have yet crossed 1,000 reviews. PineRaffle: Sweepstake Contest leads the set on current cumulative reviews with 35 — closest to the milestone, at roughly 4% of the way there.
With no app in this anniversary set having crossed 1,000 reviews, the category is still in early adoption. PineRaffle: Sweepstake Contest is the closest to breaking out at 35 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.
Top 5 Apps in Anniversary
- Birthday Email Marketing — Tops the anniversary rankings with 8.7% market share and 5.0★.
- Mysbox Mystery Boxes & Bundles — Ranks #2 for anniversary with 28.9% market share and 5.0★.
- PineRaffle: Sweepstake Contest — Currently ranked #3 with 39.8% market share and 4.2★.
- Loyup: Loyalty Points Rewards — Currently ranked #4 with 5.2% market share and 5.0★.
- SweepPea: Buy‑to‑Enter Sweeps — Currently ranked #5 with 11.8% market share and 4.9★.
Anniversary Shopify Apps — Frequently Asked Questions
1. What is the best anniversary app on Shopify?
anniversary is a fragmented market on Shopify — Birthday Email Marketing ranks #1 with 8.7% market share, but multiple apps capture meaningful share. Compare the top 5 on rankings, market share, and reviews to find the right fit for your store.
2. Which anniversary app has the highest market share on Shopify?
Birthday Email Marketing holds the highest market share among anniversary apps at 8.7% (+8.42pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many anniversary apps are tracked on Shopify?
ShopDigest tracks 44 anniversary apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which anniversary app is growing the fastest on Shopify?
Birthday Email Marketing has shown the strongest ranking momentum, climbing 6 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are anniversary apps most popular on Shopify?
United States has the highest concentration of anniversary app installs at 41.4%, followed by Germany at 13.7%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for anniversary on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
