Anniversary Shopify Apps — Full Rankings Table
All tracked anniversary Shopify apps ranked by current App Store position, with rank change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by date range, sortable by rank or rank change.
| App | Rank | Status |
|---|---|---|
 Birthday Email Marketing | 16 | Climbing |
 Mysbox Mystery Boxes & Bundles | 2 | Newly Added |
 PineRaffle: Sweepstake Contest | 32 | Declining |
 Loyup: Loyalty Points Rewards | 41 | Declining |
 SweepPea: Buy‑to‑Enter Sweeps | 51 | Declining |
 ViralSweep Giveaways Contests | 64 | Declining |
 SweepWidget Giveaways Contests | 72 | Declining |
 Odicci: Games & Quizzes | 82 | Climbing |
 Happy Birthday Email by UW | 93 | Declining |
 Zapiet ‑ Product Options | 102 | Declining |
Showing 1-10 out of 44
Key Insights:
- Birthday Email Marketing ranks #1 for anniversary Shopify apps — 1 position ahead of Mysbox Mystery Boxes & Bundles at #2.
- Among the top 10 tracked anniversary apps, 2 climbed and 7 declined in rank over the past 30 days — a mixed top tier.
- Birthday Email Marketing is the biggest climber, gaining 6 positions this month to reach #1.
- ViralSweep Giveaways Contests dropped 4 positions this month to #6 — the largest single decliner in the top 10 anniversary apps.
Anniversary Shopify Apps — Ranking Position Over Time
Monthly ranking trajectory for the top 5 anniversary Shopify apps over the past year — pick any apps, change date range, or switch to Ranking Changes to see per-interval movement.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Birthday Email Marketing | — | — | — | #3– | #12 | #1– |
| Mysbox Mystery Boxes & Bundles | — | — | — | — | #2– | #2– |
| PineRaffle: Sweepstake Contest | #21 | #2– | #11 | #1– | #32 | #3– |
| Loyup: Loyalty Points Rewards | — | — | #2– | #2– | #75 | #43 |
| SweepPea: Buy‑to‑Enter Sweeps | #4– | #31 | #52 | #41 | #51 | #5– |
Key Insights:
- Birthday Email Marketing's ranking improved from #3 to #1 over the charted period.
- 1 of 5 top anniversary apps improved their position; 3 declined — a mixed picture.
Top Anniversary Shopify Apps by Current Ranking
Birthday Email Marketing holds the #1 position for anniversary Shopify apps. Mysbox Mystery Boxes & Bundles sits at #2 and PineRaffle: Sweepstake Contest at #3, rounding out the top tier. Birthday Email Marketing is the standout mover this month, climbing 6 positions to #1 — a momentum signal worth tracking.
2 climbed and 7 declined among the top 10 anniversary apps this month — the top of the table is broadly held while lower positions are contested, so for merchants comparing options, the relevant peer set depends on how close any given app is to today's #1.
Long-Term Ranking Trends Across Anniversary Shopify Apps
Birthday Email Marketing climbed from #3 to #1 over the charted period — a 2-position gain among anniversary apps. Across the top 5 plotted anniversary apps, 3 lost rank positions while only 1 improved — consolidation at the top.
With 4 of 5 plotted apps moving in the charted window, the anniversary category's competitive order is still being decided — recent trajectory is a sharper signal than current position alone.
Top 5 Apps in Anniversary
- Birthday Email Marketing — Holds the #1 anniversary ranking on the Shopify App Store, rated 5.0★.
- Mysbox Mystery Boxes & Bundles — Ranks #2 for anniversary on the Shopify App Store, rated 5.0★.
- PineRaffle: Sweepstake Contest — Slipped 2 positions this month to #3 for anniversary, rated 4.2★.
- Loyup: Loyalty Points Rewards — Slipped 1 position this month to #4 for anniversary, rated 5.0★.
- SweepPea: Buy‑to‑Enter Sweeps — Slipped 1 position this month to #5 for anniversary, rated 4.9★.
Anniversary Shopify Apps — Frequently Asked Questions
1. Which anniversary app ranks #1 on Shopify?
Birthday Email Marketing currently ranks #1 for anniversary apps on the Shopify App Store and holds 8.7% market share (+8.42pp vs 30 days ago). Rankings refresh weekly — see the trend chart above for how this position has changed over time.
2. How are anniversary Shopify apps ranked?
Rankings on this page reflect each app's position in Shopify's keyword search results for "anniversary", which Shopify computes from a mix of merchant install volume, review velocity, and recency. Apps beyond position #22 receive zero traffic in our market share calculation since merchants rarely scroll that far.
3. Which anniversary apps are climbing the rankings on Shopify?
Birthday Email Marketing has shown the strongest ranking momentum among anniversary apps, climbing 6 positions to #1 over the past 30 days. Sort the rankings table by Rank Change (Low to High) to surface the full set of recent gainers.
4. How often do anniversary app rankings change on Shopify?
Anniversary rankings show a mixed pattern — some leaders hold steady while challengers in positions #2–#10 reshuffle. Use the date range filter to compare any two snapshots.
5. Which anniversary apps lost rank positions recently?
ViralSweep Giveaways Contests dropped the most among the top 10 tracked anniversary apps, slipping 4 positions to #6 over the past 30 days. Switch the table sub-tab to "Ranking Changes" to see all decliners ordered by movement size.
6. How many anniversary apps does ShopDigest track on Shopify?
ShopDigest tracks 44 anniversary apps on the Shopify App Store. The full list is paginated in the table above — adjust the date range and sort order to drill into any window.
7. Why don't apps ranked beyond #22 show market share for anniversary?
For keyword pages, market share is rank-weighted: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 receive zero weight. This reflects Shopify search behaviour — merchants almost never scroll past the top of the results, so positions further down don't translate to installs.
