Anniversary Shopify Apps — Full Market Share Table
All tracked anniversary Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  PineRaffle: Sweepstake Contest | 39.79% | 31.29 | Declining |
| 2 |  Mysbox Mystery Boxes & Bundles | 28.86% | 28.86 | Climbing |
| 3 |  SweepPea: Buy‑to‑Enter Sweeps | 11.81% | 0.18 | Climbing |
| 4 |  Birthday Email Marketing | 8.75% | 8.42 | Climbing |
| 5 |  Loyup: Loyalty Points Rewards | 5.25% | 5.25 | Climbing |
| 6 |  ViralSweep Giveaways Contests | 1.97% | 8.69 | Declining |
| 7 |  SweepWidget Giveaways Contests | 1.31% | 1.60 | Declining |
| 8 |  Zapiet ‑ Product Options | 1.20% | 0.74 | Declining |
| 9 |  Odicci: Games & Quizzes | 0.26% | 0.18 | Climbing |
| 10 |  Gratify: Loyalty & Rewards | 0.20% | 0.20 | Climbing |
Showing 1-10 out of 27
Key Insights:
- PineRaffle: Sweepstake Contest holds 39.8% share of anniversary app installs — 10.9pp ahead of Mysbox Mystery Boxes & Bundles (28.9%).
- Top 3 apps (PineRaffle: Sweepstake Contest, Mysbox Mystery Boxes & Bundles, SweepPea: Buy‑to‑Enter Sweeps) account for 80.5% of all anniversary install share — a fragmented market.
- Mysbox Mystery Boxes & Bundles is gaining share fastest this month (+28.86pp) — the largest single gainer among the top anniversary apps by share.
- PineRaffle: Sweepstake Contest is losing share fastest (-31.29pp) — could indicate a churning user base or a stronger challenger gaining ground.
Anniversary Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 anniversary Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| PineRaffle: Sweepstake Contest | 12.4%9.54 | 15.8%3.36 | 33.9%18.14 | 76.5%42.52 | 42.3%34.12 | 39.8%2.54 |
| Mysbox Mystery Boxes & Bundles | — | — | — | — | 28.5% | 28.9%0.35 |
| SweepPea: Buy‑to‑Enter Sweeps | 9.0%4.65 | 20.1%11.05 | 15.3%4.82 | 12.2%3.04 | 11.7%0.57 | 11.8%0.15 |
| Birthday Email Marketing | — | — | — | 2.7% | 8.6%5.96 | 8.8%0.11 |
| Loyup: Loyalty Points Rewards | — | — | — | — | 0.4% | 5.3%4.82 |
Key Insights:
- PineRaffle: Sweepstake Contest's share expanded from 22.0% → 39.8% over the charted period.
- Of the top 5 tracked anniversary apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Anniversary Shopify Apps by Country
Per-country market share rankings for anniversary Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | PineRaffle: Sweepstake Contest | PineRaffle: Sweepstake Contest | Birthday Email Marketing | Birthday Email Marketing | Birthday Email Marketing |
| 2 | Mysbox Mystery Boxes & Bundles | SweepPea: Buy‑to‑Enter Sweeps | Mysbox Mystery Boxes & Bundles | Mysbox Mystery Boxes & Bundles | Mysbox Mystery Boxes & Bundles |
| 3 | SweepPea: Buy‑to‑Enter Sweeps | Loyup: Loyalty Points Rewards | PineRaffle: Sweepstake Contest | PineRaffle: Sweepstake Contest | PineRaffle: Sweepstake Contest |
| 4 | Birthday Email Marketing | Mysbox Mystery Boxes & Bundles | Loyup: Loyalty Points Rewards | Loyup: Loyalty Points Rewards | Loyup: Loyalty Points Rewards |
| 5 | Loyup: Loyalty Points Rewards | ViralSweep Giveaways Contests | SweepPea: Buy‑to‑Enter Sweeps | SweepPea: Buy‑to‑Enter Sweeps | SweepPea: Buy‑to‑Enter Sweeps |
Key Insights:
- Birthday Email Marketing leads anniversary apps in 3 of 4 tracked markets (India, China, United Kingdom).
- PineRaffle: Sweepstake Contest leads worldwide, but 3 of 4 tracked markets crown a different leader — Birthday Email Marketing in India, Birthday Email Marketing in China, and others.
Top 5 Apps in Anniversary
- Birthday Email Marketing — Leads anniversary apps with 8.7% install share, rated 5.0★ — gaining share this month.
- Mysbox Mystery Boxes & Bundles — Holds 28.9% of anniversary app install share, rated 5.0★ — gaining share this month.
- PineRaffle: Sweepstake Contest — Holds 39.8% of anniversary app install share, rated 4.2★ — losing share this month.
- Loyup: Loyalty Points Rewards — Holds 5.2% of anniversary app install share, rated 5.0★ — gaining share this month.
- SweepPea: Buy‑to‑Enter Sweeps — Holds 11.8% of anniversary app install share, rated 4.9★ — gaining share this month.
Anniversary Shopify Apps — Frequently Asked Questions
1. Which anniversary app has the highest market share on Shopify?
PineRaffle: Sweepstake Contest ranks #1 by share among anniversary apps at 39.8%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for anniversary Shopify apps?
For anniversary (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which anniversary apps are gaining market share on Shopify?
Mysbox Mystery Boxes & Bundles is gaining anniversary app market share fastest this month, up +28.86pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which anniversary apps are losing market share on Shopify?
PineRaffle: Sweepstake Contest has lost the most market share this month among anniversary apps (-31.29pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most anniversary Shopify app installs?
United States drives the largest share of anniversary app installs at 41.4%, followed by Germany at 13.7% and Pakistan at 12.3%. Use the country picker on the third card to compare market leaders by country.
6. How many anniversary apps does ShopDigest track on Shopify?
ShopDigest tracks 44 anniversary apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share anniversary app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under anniversary (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For anniversary, PineRaffle: Sweepstake Contest leads on share; see the rankings tab for who currently holds #1 position.
