Attribution Shopify Apps – Market Share Breakdown
(Updated October 2026) See which attribution Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Attribution Shopify Apps — Full Market Share Table
All tracked attribution Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TrueROAS ‑ AI Ad Attribution | 29.17% | 17.27 | Declining |
| 2 |  MetaShop: Instagram & Facebook | 24.83% | 17.14 | Climbing |
| 3 |  Juicy Profit Analytics | 12.27% | 3.59 | Declining |
| 4 |  Origin: Attribution & Profit | 7.70% | 5.97 | Climbing |
| 5 |  Grapevine Post Purchase Survey | 6.80% | 0.24 | Declining |
| 6 |  Microsoft Clarity: AI Insights | 5.72% | 1.16 | Climbing |
| 7 |  Simprosys Google Shopping Feed | 2.51% | 0.41 | Climbing |
| 8 |  MIDA Replay, Heatmap & Insight | 2.29% | 0.41 | Climbing |
| 9 |  TrueTracked: Ad Attribution | 2.05% | 1.84 | Climbing |
| 10 |  Multifeed Google Shopping Feed | 1.97% | 1.34 | Climbing |
Showing 1-10 out of 24
Key Insights:
- TrueROAS ‑ AI Ad Attribution holds 29.2% share of attribution app installs — 4.3pp ahead of MetaShop: Instagram & Facebook (24.8%).
- Top 3 apps (TrueROAS ‑ AI Ad Attribution, MetaShop: Instagram & Facebook, Juicy Profit Analytics) account for 66.3% of all attribution install share — a fragmented market.
- MetaShop: Instagram & Facebook is gaining share fastest this month (+17.14pp) — the largest single gainer among the top attribution apps by share.
- TrueROAS ‑ AI Ad Attribution is losing share fastest (-17.27pp) — could indicate a churning user base or a stronger challenger gaining ground.
Attribution Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 attribution Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TrueROAS ‑ AI Ad Attribution | 19.0% | 26.1%7.02 | 28.2%2.13 | 52.6%24.41 | 32.3%20.32 | 29.2%3.04 |
| MetaShop: Instagram & Facebook | 9.0% | 4.4%4.62 | 5.2%0.75 | 5.3%0.18 | 17.7%12.34 | 24.8%7.13 |
| Juicy Profit Analytics | 32.0% | 28.6%3.41 | 28.2%0.42 | 9.9%18.31 | 12.7%2.84 | 12.3%0.41 |
| Origin: Attribution & Profit | 1.5% | 1.6%0.05 | 1.2%0.36 | 2.5%1.32 | 8.4%5.86 | 7.7%0.66 |
| Grapevine Post Purchase Survey | 4.9% | 5.4%0.43 | 5.8%0.4 | 7.5%1.71 | 10.1%2.59 | 6.8%3.24 |
Key Insights:
- TrueROAS ‑ AI Ad Attribution's share expanded from 19.0% → 29.2% over the charted period.
- Of the top 5 tracked attribution apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Attribution Shopify Apps by Country
Per-country market share rankings for attribution Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- MetaShop: Instagram & Facebook leads attribution apps in 2 of 4 tracked markets (United States, India).
- TrueROAS ‑ AI Ad Attribution leads worldwide, but 3 of 4 tracked markets crown a different leader — MetaShop: Instagram & Facebook in United States, MetaShop: Instagram & Facebook in India, and others.
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Top 5 Apps in Attribution
- Origin: Attribution & Profit — Leads attribution apps with 7.7% install share, rated 5.0★ — gaining share this month.
- TrueROAS ‑ AI Ad Attribution — Holds 29.2% of attribution app install share, rated 4.7★ — losing share this month.
- Juicy Profit Analytics — Holds 12.3% of attribution app install share, rated 4.9★ — losing share this month.
- TrueTracked: Ad Attribution — Holds 2.1% of attribution app install share, rated 5.0★ — gaining share this month.
- Grapevine Post Purchase Survey — Holds 6.8% of attribution app install share, rated 5.0★ — losing share this month.
Attribution Shopify Apps — Frequently Asked Questions
1. Which attribution app has the highest market share on Shopify?
TrueROAS ‑ AI Ad Attribution ranks #1 by share among attribution apps at 29.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for attribution Shopify apps?
For attribution (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which attribution apps are gaining market share on Shopify?
MetaShop: Instagram & Facebook is gaining attribution app market share fastest this month, up +17.14pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which attribution apps are losing market share on Shopify?
TrueROAS ‑ AI Ad Attribution has lost the most market share this month among attribution apps (-17.27pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most attribution Shopify app installs?
United States drives the largest share of attribution app installs at 31.4%, followed by United Kingdom at 8.7% and Australia at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many attribution apps does ShopDigest track on Shopify?
ShopDigest tracks 96 attribution apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share attribution app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under attribution (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For attribution, TrueROAS ‑ AI Ad Attribution leads on share; see the rankings tab for who currently holds #1 position.
